Info Days On The 2025 Calls For AGRIP

In relation to the publication of the 2025 Calls for proposals for grants for information provision and promotion measures concerning agricultural products, DG Agriculture and Rural Development (DG AGRI) and the European Research Executive Agency (REA) organise the annual Info Days to take place on-site in Brussels and online.

This year the Info days will take place over two days. The first day will be dedicated to policy aspects. Speakers from the European Commission will discuss the priorities of the 2025 Annual Work Programme and new opportunities for the EU related to the sustainability agenda. The adoption of the 2025 work programme also marks 10 years of EU promotion policy and we will take the opportunity of this event to celebrate this anniversary in organising a cocktail at the end of the 1st day.

The second day will focus on the development of successful campaigns. The participants will have the opportunity to listen to presentations by REA officials, external experts and projects’ coordinators. The presentations of the day will tackle several challenging aspects, such as addressing well the award criteria in 2025 programme proposals, integrating the work packages as well as budgetary aspects. Presentations will also focus on how to set a good campaign strategy and how to successfully develop communication campaigns, with examples and key learnings. We will look into eligibility rules as well as discuss challenges and expectations.

As part of this event, matchmaking sessions dedicated to interaction between eligible potential project partners will be organised on-site only on the second day, with a view to submitting multi-beneficiary proposals.

Moderation by Nadia Loddo, Team Leader, Promotion Policy,  DG AGRI F1- External communication and promotion policy

13:30 - 14:00 - Welcome coffee and registration of participants

14:00 - 14:15 - Official welcome
Christophe Hansen, European Commissioner for Agriculture and Food, European Commission

14:15 - 14:25 - Introduction - Outline of the Info Days
Diego Canga Fano, acting Deputy Director General, European Commission, Directorate-General for Agriculture (DG AGRI)

14:25 - 15:10 - Presentation of the 2025 Annual Work Programme - Calls for proposals and Commission own initiatives 
Cristina Rueda Catry, Head of Unit, DG AGRI F1- External communication and promotion policy 

15:10 - 15:40 - Q&A session

15:40 - 16:00 - Virtual and on-site coffee break

16:00 - 17:30 - Policy session - Driving sustainable competitiveness: a new Commission in a changing world 
Q&A session

17:30 - 19:00 - Cocktail for 10th Year of Promotion Policy Anniversary

Moderation by Paul Webb, Head of Department Green Europe, REA B 

08:30 - 09:00 - Welcome coffee and registration of participants

09:00 - 09:10 - Introduction – Day 2
Paul Webb, Head of Department Green Europe, REA B

09:10 - 09:45- What you need to know before you apply 

• Eligibility Rules -  Dyanne Bennink, Head of Sector, Agri-Food Promotion - REA 

• Conflict of Interest in Promotion Programmes – Gianluca Frinzi, Anti-Fraud Coordinator DG AGRI

09:45 - 10:30 - How to prepare a successful proposal 

• Overview of the award criteria and points to improve in the proposal – Alessio Bacchielli, Administrator Programme Manager, Agri-Food Promotion - REA 

• Point of view of an expert evaluator and reviewer on how to present and run a successful project – Alessio Cavicchi, Professor Innovation in Agribusiness, Rural Development and Branding, Department of Agriculture, Food and Environment, University of Pisa, Italy

10:30 - 10:45 - Q&A session

10:45 - 11:00 - Virtual and on-site coffee break

11:00 - 12:15 - Project examples – presentation by beneficiaries of SIMPLE and MULTI programmes 

• SIMPLE project:  MushSustain - Michal Slawski, Bord Bia - The Irish Food Board, Ireland  

• SIMPLE project: EuropeanFlowerBulbs2 - Anne Verdoes - Anthos, Netherlands  

• MULTI project: POTATOES FOREVER – Laure Payastre - CNIPT, France 

• SIMPLE or MULTI: an experience from both sides - Giuliana de Pompeis - UNAPROL, Italy

12:15 - 12:30 - Q&A session

12:30 - 12:45 - Conclusions
Paul Webb, Head of Department Green Europe, REA B  

13:00 - 14:00 - Matchmaking meetings*

* The matchmaking event will be dedicated to interaction between potential project partners with a view to submitting multi-beneficiary proposals. It will take place only on-site and a light lunch will be available.

Important notice: 

• This event is organised for all potential beneficiaries eligible to submit proposals within the Calls of Promotion of Agricultural products (AGRIP) but also for people interested to learn more about EU funding opportunities and promotion of EU agri-food in and outside Europe.

• Registration to the event is mandatory. Participants have to create a profile in order to register.

• Participation in the event is subject to approval. Please do not make any travel arrangements before receiving a confirmation e-mail.

• Please check your junk mail or spam folders regularly in case our messages have been blocked by your spam filter.

• The event is limited to 250 of persons on site, it will also be web-streamed and recording will be available after the event.

• All the sessions will be held in English. Interpretation will be provided DE – EN – FR – IT – ES - PL. 

• Participants can interact and ask questions via SLI.DO #EUAgriPromo 

• Matchmaking sessions are open only to potential applicants. Participants will be invited to create their organisations' profiles upfront to be able to schedule one-to-one meetings.