NFL's game-changing generative AI transformation

Developed by the Next Gen Stats (NGS) team and Amazon Web Services (AWS), Tackle Probability paints a more complete picture of the art of the tackle than previously possible, from both an offensive and defensive perspective. A new tackle probability model aims to capture the entire process of tackling, from pursuit angles to missed attempts, providing a wealth of deeper and more granular insights for teams, broadcasters, and fans alike.

Explore how the NFL is using AWS to develop a unified view of its 77 million active fans, enabling personalized experiences and real-time insights. Discover the composable, cloud-based ecosystem that empowers the league to rapidly operationalize fan intelligence across consumer touchpoints.

Discover how the NFL leverages AWS to build a cutting-edge data platform that unifies 90 billion rows of fan data, enabling personalized experiences and real-time insights at unprecedented scale. In this video, Paul Bellew, Chief Data/Analytics Officer at NFL, explores the cloud-based ecosystem that allows the league to rapidly operationalize fan intelligence across consumer touchpoints.

Learn how the NFL harness the power of AWS generative AI to enhance live sports broadcasts, player performance analysis, and fan engagement. Hear from industry leaders on the scalability, competitive advantages, and cultural considerations of adopting this transformative technology on AWS.