AWS for M&E Blog

Category: AWS Direct Connect

Virtual production on the cloud: Grup Mediapro unleashes creativity with AWS

This blog was coauthored by Emili Planas, CTO and Operations Manager at Grup Mediapro and Isaac Bergadà, Virtual Production Lead Manager at Grup Mediapro. The Media & Entertainment industry is undergoing a significant shift. Within this landscape, virtual production has gained significant traction. Mediapro Virtual Production embarked on a challenging journey to harness the power […]

Astro launches FAST channels across Over-the-Top and Direct-to-Home platforms with AWS Elemental MediaTailor

As Malaysia’s biggest content creator, Astro Malaysia Holdings Berhad (Astro) reaches more than 5.4 million homes regionally, as well as more than 20 million unique users across digital platforms. The company’s distinct video services include NJOI, delivered via satellite direct-to-home (DTH), Astro Ultra connected TV boxes, and sooka, made available over-the-top (OTT), with each featuring […]

Sky accelerates innovation with new software-defined encoding platform built on AWS

Optimizing the audience experience is a central focus for Sky, one of Europe’s leading media and entertainment companies and part of Comcast Corporation. To make that happen, Sky’s engineering teams are continuously advancing technology workflows from content creation through delivery behind the scenes. With video encoding, packaging, and distribution a crucial piece of that puzzle, […]

AWS supports the second multi-partner live cloud production interoperability workshop

In April 2022, Amazon Web Services (AWS) launched the Live Cloud Production (LCP) Initiative with the objective of bridging technology gaps and expanding our broadcast solution portfolio in collaboration with AWS Partners. The aim is to deliver outcomes that benefit our current and future partners, customers, and the M&E community as a whole. In the […]

Highlighting modern innovations in cloud-based broadcast production at Inter BEE 2023

This blog was co-authored by Daniel Kamhaji, Associate Product Manager & Product Application Engineer, Waves Audio Ltd. Introduction In this blog post, we delve into innovations in cloud-based broadcast production as showcased by Amazon Web Services (AWS) Japan at Inter BEE, held at Makuhari Messe November 15—17, 2023. We explore the technologies and collaborations shaping […]

Drive personalized ad experiences with Harmonic VOS360 SaaS on AWS

This blog is co-authored by Tong Yu Senior Director, Harmonic. Gone are the days of a one-size-fits-all viewer experience. Viewers expect personalized experiences that fit their unique tastes and preferences. As the stakes to maintain audiences continue to rise, industries are embracing innovative technologies such as Harmonic VOS360 Ad SaaS, which was recently showcased on […]

Using OffShoot Pro by Hedge to offload camera footage to Amazon S3

Amazon Web Services (AWS) is aligned with the MovieLabs 2030 Vision as a north star in understanding and solving industry challenges for the adoption of content production workloads in the cloud. Principle 1 of the MovieLabs 2030 Vision states that: “All assets are created or ingested straight into the cloud and do not need to […]

Max Verstappen, Oracle Red Bull Racing #1, leads Carlos Sainz Jr, Ferrari #55, and the rest of the field into turn one at the start of the Formula 1 AWS Gran Premio de Espana at Circuit de Barcelona-Catalunya on 4 June 2023. Credit: Getty Images.

How Formula 1 uses AWS to leverage remote operations and production for the Abu Dhabi Young Driver Test

This blog post was co-authored by Ryan Kirk, Cloud Architect and Cloud & DevOps Team Manager, Formula 1. Introduction As the Lead Cloud Architect and Team Manager at Formula 1, I am responsible for cloud engineering, DevOps, and on-premises Kubernetes platforms. A big part of my team’s function is looking at leveraging cloud technology to […]

Photo of NASCAR race track with cars lined up at starting line

Accelerating Motorsports: How NASCAR delivers real-time racing data to broadcasters, racing teams, and fans

This blog post was co-authored by Chris Wolford, Managing Director, Event & Media Technology at NASCAR. Introduction The National Association for Stock Car Auto Racing (NASCAR) has a rich history that dates back to the late 1940s. Over the years, NASCAR has become one of the most popular motorsport organizations in the world, giving fans […]

Learn how Zee5 accelerated highlights delivery on AWS, offering fans quick access to re-live their favorite cricket moments

This post was co-authored by Suneel Khare, Rahul Banerjee, and Lalitesh D at Zee5, and Girish Nair and Rahul Sureka at AWS. Zee Entertainment Enterprise Limited (ZEEL) is a global content company with more than 1.3 billion viewers around the world. Zee5, the online video streaming Over The Top (OTT) platform, offers an exhaustive array […]