How TEEG improved customer engagement with YouGov

Challenge

TEEG needed to improve brand perception and customer satisfaction in APAC markets.

Solution

YouGov refreshed TEEG’s brand health tracker for ongoing insights and annual tracking.

Business outcome

YouGov’s insights helped improve customer satisfaction and develop stronger brand awareness strategies.

Business challenge

TEEG aimed to improve brand perception and customer satisfaction in the competitive APAC market. The company needed to understand key drivers of brand performance across product, service, and location categories while also identifying ways to streamline operations. To guide strategic decisions and increase marketing ROI, TEEG required a robust brand health tracker.

Solution

YouGov refreshed TEEG’s existing custom brand health tracker, establishing a new baseline and launching annual tracking. The solution measured brand funnel metrics and key attributes across categories like product, service, location, value, and customer satisfaction. YouGov delivered regional-level reports with brand-specific insights and recommendations for each TEEG country team, aligning with the company’s strategic objectives.

YouGov also enhanced the tracker by adding optional market-specific questions and trending key metrics to reflect evolving consumer expectations. By collaborating with TEEG, YouGov ensured a smooth transition while increasing the robustness of the data so that TEEG could make informed, data-driven decisions about its brand.

Business outcomes

YouGov’s insights provided TEEG with a deeper understanding of customer perceptions, allowing the company to refine its brand strategies and develop targeted communications that emphasized the factors most important to guests, such as "fun" and overall brand experience.

The data revealed that TEEG’s campaigns successfully positioned its destinations as leading venues for memorable experiences – aligning perfectly with the campaign’s core message. Additionally, YouGov’s user-friendly data visualization platform simplified data analysis, helping TEEG to extract insights with ease. The findings supported TEEG in improving customer satisfaction and optimizing brand awareness strategies across its portfolio.

YouGov’s ongoing partnership with TEEG ensures its brand health tracker continues to evolve alongside market needs, providing consistent tracking of key performance metrics to guide future decisions.