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article
Train in vain: What’s keeping people from using the railways?
Britons most likely to be put off by the cost of using rail services.
2025-01-23
article
Nintendo offers first look at the Switch 2 - but do British gamers plan to buy it?
One in five gamers said they plan to buy the Switch 2 at some point.
2025-01-23
article
Allgemeine Informationen Wahlumfragen YouGov
Wie führt YouGov Wahlumfragen durch? Zu dieser und zu weiteren Fragen finden sich hier Antworten.
2025-01-23
article
UK: Which brands won the most eyeballs over Christmas 2024?
The brands whose ad campaigns won them the most attention during Xmas 2024.
2025-01-22
article
Brands with the biggest Word-of-Mouth surge in India: December 2024
Check out the top 10 brands with increase in word-of-mouth scores in India, based on YouGov BrandIndex data from December 2024.
2025-01-22
article
UAE & KSA brands with the biggest Word-of-Mouth surge: December 2024
Check out the top 10 brands with increase in word-of-mouth scores in the UAE and KSA, based on YouGov BrandIndex data from December 2024.
2025-01-22
article
Tesla, Toyota, and Honda lead EV Satisfaction rankings
Discover how Tesla, Toyota, and Honda lead EV satisfaction rankings, with insights from YouGov CategoryView consumer data.
2025-01-21
article
UK financial services – trends and insights roundup 2024
A lot happened in the world of banking and finance in 2024 - here's our roundup of what we covered.
2025-01-21
article
Consumer perception of UnitedHealthcare amid tragedy
Explore how UnitedHealthcare’s brand perception shifted after the assassination of CEO Brian Thompson. Using YouGov BrandIndex data, we analyze changes in consumer sentiment, from brand health scores to awareness and consideration metrics.
2025-01-21
report
APAC Biggest Brand Movers - December 2024
Biggest Brand Movers highlights the ten brands that have registered the most statistically significant month-on-month upticks in consumer perception metrics.
2025-01-21
article
How often do Americans brush? A look at oral care habits
Discover oral care habits, brushing frequency, dental issues, and product preferences based on Profiles research data.
2025-01-21
article
Exploring Telegram’s growing user base and advertising potential
Discover how Telegram's growing user base makes it a compelling platform for advertisers in 2025.
2025-01-21
article
Are Americans spending too much time on social media?
Discover how Americans feel about time spent on social media, with insights into age, gender, platform usage.
2025-01-21
article
One-third of Americans report drinking less alcohol in the past year
Discover 2024 drinking habits, non-alcoholic beverage trends, and how many Americans plan to abstain from alcohol this January.
2025-01-21
article
Travel sector overview 2024: Tech integration and diverse destinations
In 2024, AI was poised to change how Americans travel. However, why they travel is familiar. Relaxation (54%) and adventure (39%) were the top reasons among Americans. Our data shows that 42% of travelers have either already welcomed AI into their travel plans or are curious enough to give it a try. While new technologies may be spreading, human interaction remains a key factor in travel decisions.
2025-01-20
article
Retail sector review, 2024: Consumer and industry trends
As we close another eventful year, 2024 has brought significant shifts across various consumer industries, reflecting changing preferences and the evolving landscape of consumer behavior.
2025-01-20
article
Tesla v BYD: How do the two EV brands stack up in the UK?
Explore how Tesla and BYD stack up in the UK EV market with insights on brand perception, demographics, and consumer considerations shaping their strategies.
2025-01-20
article
Has Allstate scored with its college football sponsorships?
Discover how Allstate's targeted sponsorships in college football drive higher brand consideration among passionate sports fans.
2025-01-20
article
From awareness to sales: The top-performing UK travel brands
Explore how UK travel brands like Booking.com, TUI, and Jet2holidays guide consumers from awareness to sales.
2025-01-20
article
UK travel Ad Awareness: Top brands driving consumer attention
Explore Ad Awareness growth, Buzz scores, and Word-of-Mouth trends, highlighting how leading companies like easyJet holidays, Booking.com, and TUI are captivating holidaymakers in 2025.
2025-01-20