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AAA Life Insurance Company Reviews 1,206

TrustScore 4.5 out of 5

4.6

Life Insurance Agency


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Rated 5 out of 5 stars

I had been looking for inexpensive life insurance for my husband, I did not want a policy where the rate changes every five years or the policy ends after 20 years. I had received info from about 5 different companies, and this was the best rate for his age, same rate for a lifetime, and you stop paying a fee when you reach 100, and your benefits are still there. Easy application on line, waiting for the actual policy to get to me in the mail. I have a month to review the paperwork where I can cancel and get my payment back. You should all give it a look. I wanted to have a policy that my kids could get to in the case of my husband dying, to help pay for his funeral expenses.

Rated 5 out of 5 stars

Conversation with Tim went well and I felt he provided information vs. focusing on selling. Also liked the idea that he would be my point of contact going forward, in the event that I purchased the policy.

Rated 5 out of 5 stars

Very easy to enroll. Really appreciate the $5,000 policy - the only one I could find.


Company details

  1. Life Insurance Agency

About AAA Life Insurance Company

Written by the company

AAA Life Logo - White

AAA Life Insurance Company has proudly delivered quality life insurance and annuity products since 1969. Headquartered in southeast Michigan, AAA Life is an award-winning company with over 1.7 million active policies.

As a part of the American Automobile Association (AAA), AAA Life provides the same high-quality service that members have come to expect from AAA – a name trusted by millions for home and automobile insurance, roadside assistance and travel guidance.

AAA Life Couple
Our promise to you

AAA Life is dedicated to making life easier for you, from quotes to claims. Life insurance can help add peace of mind and ensure that your loved ones are more financially protected should anything happen to you. We take our promise seriously to be there for families when we’re needed most.

Get Started

Your coverage,
your way

AAA Life is dedicated to making life easier for you, from quotes to claims. Life insurance can help add peace of mind and ensure that your loved ones are more financially protected should anything happen to you. We take our promise seriously to be there for families when we’re needed most.

Contact Us
AAA Life Logo - Color
A name associated
with trust

AAA Life is accredited by the Better Business Bureau and holds an A+ rating – the highest offered by the BBB – and was included on Forbes’ list of the World’s Best Life Insurance Companies for 2024.


ALAN-29743-D24-XX

Contact info


Rated 5 out of 5 stars
Verified

You told me what I would pay before…

You told me what I would pay before asking for more information or payment

Date of experience: January 13, 2025

AAA Life Insurance Company logo

Reply from AAA Life Insurance Company

Thanks for the positive review, Brenda, we are glad you are satisfied with your experience purchasing life insurance coverage with us. Thank you for being a AAA Life policyholder!

Rated 5 out of 5 stars
Verified

Very easy to enroll

Very easy to enroll. Really appreciate the $5,000 policy - the only one I could find.

Date of experience: January 06, 2025

AAA Life Insurance Company logo

Reply from AAA Life Insurance Company

Thanks for the kind review, Jean, we are glad AAA Life had the life insurance product you were searching for. Thanks for being a AAA Life policyholder!

Rated 5 out of 5 stars
Verified

The right insurance to buy…

I had been looking for inexpensive life insurance for my husband, I did not want a policy where the rate changes every five years or the policy ends after 20 years. I had received info from about 5 different companies, and this was the best rate for his age, same rate for a lifetime, and you stop paying a fee when you reach 100, and your benefits are still there. Easy application on line, waiting for the actual policy to get to me in the mail. I have a month to review the paperwork where I can cancel and get my payment back. You should all give it a look. I wanted to have a policy that my kids could get to in the case of my husband dying, to help pay for his funeral expenses.

Date of experience: January 06, 2025

AAA Life Insurance Company logo

Reply from AAA Life Insurance Company

Thanks for the positive review, Uma, we are glad to hear AAA Life could help you find life insurance coverage for your husband that meets your needs. We appreciate your thorough research and kind words, thanks for being a AAA Life policyholder!

Rated 5 out of 5 stars
Verified

Online enrollment was really easy and…

Online enrollment was really easy and informative in helping me find my perfect policy.

Date of experience: January 13, 2025

AAA Life Insurance Company logo

Reply from AAA Life Insurance Company

Thanks for the positive review, Robert, and for being a AAA Life policyholder! We are glad you appreciated the online enrollment and are satisfied with your life insurance policy.

Rated 5 out of 5 stars
Verified

Renewal of life insurance

Renewal of life insurance

Date of experience: January 05, 2025

AAA Life Insurance Company logo

Reply from AAA Life Insurance Company

Thank you for the positive review, Francis, and for being a AAA Life policyholder!

Rated 5 out of 5 stars
Verified

Easy online application process

Easy online application process

Date of experience: December 31, 2024

AAA Life Insurance Company logo

Reply from AAA Life Insurance Company

We're thrilled to hear about your positive experience with our online application process and appreciate the kind review. Thank you for being a AAA Life policyholder!

Rated 5 out of 5 stars
Verified

Ease of application

Date of experience: January 07, 2025

AAA Life Insurance Company logo

Reply from AAA Life Insurance Company

Hello, David, thank you for the positive review and the feedback on our application process! We are grateful you considered our company for your life insurance coverage. Thank you for being a AAA Life policyholder!

Rated 1 out of 5 stars
Verified

Rates are too high.

Rates are too high.

Date of experience: January 06, 2025

AAA Life Insurance Company logo

Reply from AAA Life Insurance Company

We appreciate you sharing your feedback regarding our rates, Brett. We understand that pricing is a key consideration, and we sincerely apologize that our current rates didn't meet your expectations. Thank you again for your feedback, and please note you can contact AAA Life at 888-422-7020 to discuss coverage options if you change your mind.

Rated 5 out of 5 stars
Verified

Easy to enroll and a very trusted source…

Easy to enroll and a very trusted source for services.

Date of experience: January 06, 2025

AAA Life Insurance Company logo

Reply from AAA Life Insurance Company

Thank you for the positive review, Sean, we are grateful AAA Life could assist you with life insurance coverage. Glad to hear you found the process easy to complete, thank you for being a AAA Life policyholder!

Rated 5 out of 5 stars
Verified

Conversation with Tim went well and I…

Conversation with Tim went well and I felt he provided information vs. focusing on selling. Also liked the idea that he would be my point of contact going forward, in the event that I purchased the policy.

Date of experience: January 03, 2025

AAA Life Insurance Company logo

Reply from AAA Life Insurance Company

Thank you for the positive review, we are grateful you found our agents to be helpful throughout the life insurance coverage process. Glad you are a AAA Life policyholder!

Rated 5 out of 5 stars
Verified

Easy to do and understanding the…

Easy to do and understanding the application process was fast.

Date of experience: January 03, 2025

AAA Life Insurance Company logo

Reply from AAA Life Insurance Company

We're thrilled you found our application process easy to understand and quick to complete. Your positive feedback means a lot to us, and we appreciate you taking the time to share your experience. Thank you for being a AAA Life policyholder!

Rated 5 out of 5 stars
Verified

Sign up was fast,easy

Sign up was fast,easy, affordable!

Date of experience: January 02, 2025

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Reply from AAA Life Insurance Company

We're thrilled you found the signup process quick, easy, and affordable, Leo! We genuinely appreciate you taking the time to share your positive experience. Thank you for being a AAA Life policyholder!

Rated 1 out of 5 stars
Verified

Sad hell

Sad crazy sad

Date of experience: December 26, 2024

AAA Life Insurance Company logo

Reply from AAA Life Insurance Company

Hello, Patrice, we are sorry to hear you are not satisfied with service from AAA Life. We would appreciate if you have additional details to share about your experience, so we can have someone from our team reach out if assistance is still needed and so we can continue to improve our services for policyholders. We hope you will consider revising this review and leaving more information so we can assist!

Rated 1 out of 5 stars
Verified

Would NOT recommend, agents are limited in knowledge

The process takes way too long. It was 4 months to get a policy. The agent didn't know what the hold up was and didn't know all the policies available. I guess that is why he pushed one policy. If the agent was more knowledgeable and the process didn't take so long, or even if there could have been updates in a reasonable amount of time the experience would have been better. I can't imagine how difficult it would be to get answers or assistance if you had a claim. Definitely not helpful customer service. The online process is faster and what I had to do eventually as the wait was going into being a year older. Unfortunately, the online process does not show all the options either.

Date of experience: September 26, 2024

AAA Life Insurance Company logo

Reply from AAA Life Insurance Company

Hello, we apologize for your frustration with the lengthy process and the lack of information you received. It sounds like you had a very difficult experience, and we sincerely apologize for the inconvenience. We strive to provide our customers with a seamless and informative experience, and it's clear we fell short in this instance. We appreciate you bringing this to our attention and will use your feedback to improve our processes and agent training. Thank you for being a AAA Life policyholder!

Rated 5 out of 5 stars
Verified

AAA life long members and very happy…

AAA life long members and very happy with on-going n services and now life insurance.

Date of experience: December 30, 2024

AAA Life Insurance Company logo

Reply from AAA Life Insurance Company

We appreciate your kind words and positive review, Tim! We're thrilled to hear you're happy with the level of services through AAA and now have life insurance coverage as well. Thank you for being a AAA Life policyholder!

Rated 5 out of 5 stars
Verified

Great price.

Great price.

Date of experience: December 28, 2024

AAA Life Insurance Company logo

Reply from AAA Life Insurance Company

Hello, there, thanks for the positive review! We are glad to hear you found our life insurance coverage to be affordable, thank you for being a AAA Life policyholder!

Rated 5 out of 5 stars
Verified

Ease of application

Ease of application

Date of experience: December 27, 2024

AAA Life Insurance Company logo

Reply from AAA Life Insurance Company

Hello, David, thanks for the positive review! We are glad to hear you found our life insurance application easy to complete. Thank you for being a AAA Life policyholder!

Rated 5 out of 5 stars
Verified

EASY Online application

Online application process was very easy to follow and execute.

Date of experience: December 27, 2024

AAA Life Insurance Company logo

Reply from AAA Life Insurance Company

Hi, Joel, we're glad to hear you found our online application process easy to use. We strive to make our services as user-friendly as possible. Thank you for being a AAA Life policyholder!

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