Lovely showroom with examples of every sofa for us to try. So important to try before you buy. I thought I’d narrowed the choice down but went for a different sofa after testing them all. Staff friendly but not pushy. Left us to browse but extremely helpful and knowledgeable and answered all our questions and offered helpful suggestions.
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Great service. Speedy delivery considering all my items were ordered during the pre-Christmas rush. Recipients of items were delighted with the quality of their gifts ( loafing sofa socks and stripey mugs)
JB
Well set out showrooom. Easy to see fabric samples. Useful take away sheets with clear dimensions for the sofas. Helpful and informative staff with no hard sell. A lovely customer toilet!
I’ve always bought my sofas from Loaf, everything is beyond perfect. They look stunning and are so comfortable.
I’ve bought furniture now too and it’s all great quality, customer service is AMAZING. So quick to respond too.
Top company!
Company details
- Living Room Furniture Store
- Bedroom Furniture Store
- Furniture Accessories
- Furniture Store
- Sofa Store
- Upholstery Shop
About Loaf
Written by the company
Welcome to our Laid-Back World!
We make ridiculously comfy sofas and beds and lovely laid-back homewares to help people lead happier, more relaxed lives. We're champions of comfort and craftsmanship and use old-school know-how to make our wares. In fact, all our sofas and upholstered beds are made right here in Blighty. We've got a choice of over 150 kicked back colours across nine feel-good fabrics. You can help yourself to free swatches on our website. Don't forget to swing by one of our slowrooms to rest-test our range or give our team of Loafers a call, we're always happy to help.
NEW ARRIVALS SWATCHES SLOWROOMSLoaf
Written by the company
Contact info
The Engine Room, Unit 6, 69 St Mark's Road,, W10 6JG, London, United Kingdom
- 0203 141 8300
- hello@loaf.com
- loaf.com
Fantastic sofa and brilliant service!
Date of experience: December 22, 2024
Lovely seat chair which was very soft…
Lovely seat chair which was very soft and according to my needs. Lovely stuff and arrived in reasonable time as well. Really happy with the purchase.
Date of experience: December 26, 2024
Don't order anything from Loaf
We have had the absolute worst experience with Loaf, and if I could give them 0 stars, I would. Our sofa was meant to arrive on 7th November and we still haven't received it. Our delivery date kept on being delayed and delayed and then in December we were told it wouldn't arrive until mid Jan. I called up the Loaf team and explained our situation (we were hosting our first Christmas in our new flat with elderly family and needed a sofa), we were then told they could get us a loan sofa in time for Christmas which would have been fine. However this was a lie. Having called the team up at least 5 times in December, they continued to say 'they were looking into this' and eventually Christmas came and no loan sofa had been sourced, nor were we ever told we wouldn't be receiving one. We had to cancel Christmas for the first time in our new flat as there was nowhere for our family to sit in the lounge and it was too late to order from elsewhere. Don't trust Loaf. I would recommend ordering furniture from anyone other than them.
Date of experience: January 02, 2025
Reply from Loaf
Helpful & knowledgeable member of staff
Helpful & knowledgeable member of staff
Date of experience: December 29, 2024
No communication about when I can begin…
No communication about when I can begin to expect delivery of the sofa? But communication to be asked to rate the service…
Date of experience: December 25, 2024
Well set out showrooom
Well set out showrooom. Easy to see fabric samples. Useful take away sheets with clear dimensions for the sofas. Helpful and informative staff with no hard sell. A lovely customer toilet!
Date of experience: December 28, 2024
Bit early for a survey
We have ordered a sofa but have had no further communication…. So not able to respond to a survey request until it has been delivered and we can see what Loaf is truly like.
Date of experience: December 25, 2024
Lovely day choosing a new sofa
Lovely showroom with examples of every sofa for us to try. So important to try before you buy. I thought I’d narrowed the choice down but went for a different sofa after testing them all. Staff friendly but not pushy. Left us to browse but extremely helpful and knowledgeable and answered all our questions and offered helpful suggestions.
Date of experience: December 28, 2024
Reply from Loaf
Given great advice and guidance in…
Given great advice and guidance in store, really helped with making our sofa choice. It would be helpful to know a ball park date for our delivery!! We ended up ordering online and that was really straightforward
Date of experience: December 28, 2024
Reply from Loaf
Great service
Great service. Speedy delivery considering all my items were ordered during the pre-Christmas rush. Recipients of items were delighted with the quality of their gifts ( loafing sofa socks and stripey mugs)
JB
Date of experience: December 18, 2024
Reply from Loaf
Really helpful and attentive staff
Really helpful and attentive staff, both in the showroom and at home on the phone! Nothing was too much trouble, very reassuring as we have very tight access to the lounge in our cottage.
Date of experience: December 19, 2024
Reply from Loaf
I have no idea why these people think…
I have no idea why these people think Loaf Sofas are comfortable. Once sat they become hard and like sitting on concrete. You need to plump them every time you sit down then still uncomfortable. I have had feathered cushion sofas before but these are just not the same. They are so impractical and gave me aches all over. After a few months they look such a mess. I noticed even on secondhand market they don’t sell well. I would say please sit on the floor or buy a blow up bed is a much better option.
Date of experience: December 01, 2024
Reply from Loaf
Hayley was super helpful
Hayley was super helpful, suggesting she send us swatches for replacement sofa covers when our original fabric was discontinued.
Date of experience: January 01, 2025
Reply from Loaf
Grerat adviceWith the help of really knowledgeable…
With the help of really knowledgeable staff I was able to find the right sofas for me and my home.
Date of experience: December 23, 2024
Reply from Loaf
Great customer service and products…
Great customer service and products available.
Date of experience: December 28, 2024
Reply from Loaf
Great shopping experience
Enjoyed the whole shopping experience, plenty of appropriate distractions for the kids whilst we made our sofa choice on 3 occasions. Not once did we receive any hard selling just offers of help if needed, a very nice experience that we would recommend.
Date of experience: December 20, 2024
Reply from Loaf
I’ve always bought my sofas from Loaf
I’ve always bought my sofas from Loaf, everything is beyond perfect. They look stunning and are so comfortable.
I’ve bought furniture now too and it’s all great quality, customer service is AMAZING. So quick to respond too.
Top company!
Date of experience: December 31, 2024
Reply from Loaf
Friendly staff
Lovely shop, friendly staff & knowledgeable with no pressure to buy.
Quality furniture.
Date of experience: December 27, 2024
Reply from Loaf
Very polite & helpful and answered all…
Very polite & helpful and answered all my questions about timing and storage of the sofas if needed
Date of experience: December 31, 2024
Reply from Loaf
Good service
Josh was very polite and very helpful when I called LOAF with a query. I was very happy to speak to someone so kind.
Date of experience: December 31, 2024
Reply from Loaf
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