SEO overviewSearch engines are the most commonly used means to find information on the web. It is therefore important that European Commission websites perform well on search engines if they wish to reach citizens.How to optimise your contentFor information about optimising your content, please refer to Structuring page content.Migrating a website with minimal ranking lossCreate a list of the main content and structural changes: these pages will be most likely affected by temporary down-ranking and require specific monitoring.Optimising files like PDF, PPT, DOC and XLSThis page addresses the problems that can arise from using PDF, DOC, XLS, PPT and similar file formats to communicate on the web.Linking strategyLinking overviewBacklinksIframesLinking to specific EU sitesSearch Engine Marketing or Paid SearchSearch Engine Marketing (or SEM) is a synonym for Paid Search, which is the process of gaining website traffic by purchasing ads on search engines.
SEO overviewSearch engines are the most commonly used means to find information on the web. It is therefore important that European Commission websites perform well on search engines if they wish to reach citizens.
How to optimise your contentFor information about optimising your content, please refer to Structuring page content.
Migrating a website with minimal ranking lossCreate a list of the main content and structural changes: these pages will be most likely affected by temporary down-ranking and require specific monitoring.
Optimising files like PDF, PPT, DOC and XLSThis page addresses the problems that can arise from using PDF, DOC, XLS, PPT and similar file formats to communicate on the web.
Search Engine Marketing or Paid SearchSearch Engine Marketing (or SEM) is a synonym for Paid Search, which is the process of gaining website traffic by purchasing ads on search engines.
