Ending unjustified Geoblocking: a short guide for online traders

On 3 December 2018, new rules on geoblocking will enter into force. These measures part of a wider packet of measures under the Digital Single Market Strategy, aimed at boosting cross-border e-commerce in the European Union. These rules will ensure better access to goods and services offered online, create greater certainty for business and build trust amongst consumers and reduce transaction costs and the administrative burden for businesses.