CBJ-Cruise-Impacts-2023-Report-1.22.24.pdf

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CBJ-Cruise-Impacts-2023-Report-1.22.24.pdf
ECONOMIC IMPACT OF
JUNEAU’S CRUISE INDUSTRY
2023
PREPARED FOR:
City and Borough of Juneau
January 2024
TABLE OF CONTENTS
Executive Summary ..................................................................................................... 1
Introduction and Methodology ................................................................................... 2
Cruise Ship and Passenger Volume ............................................................................. 3
Cruise Passenger and Crew Volume ............................................................................................. 3
Cruise Lines and Vessels.................................................................................................................. 3
Cruise Industry Spending ............................................................................................ 5
Spending by Source ......................................................................................................................... 5
Spending by Sector .......................................................................................................................... 6
Cruise Industry Economic Impacts ............................................................................... 7
Economic Impacts ............................................................................................................................ 7
Municipal Revenues ......................................................................................................................... 8
The Cruise Industry’s Role in Juneau’s Economy ......................................................................... 9
Appendix ................................................................................................................... 10
Methodological Notes ................................................................................................................... 10
MCKINLEY RESEARCH GROUP
1
Executive Summary
The City and Borough of Juneau (CBJ) contracted with McKinley Research Group to estimate
the economic impacts of the cruise industry in 2023. Sources included surveys of passengers
and crew members in summer 2023; local purchasing data provided by cruise lines; cruise-
related revenues provided by the City and Borough of Juneau; and the U.S. Bureau of Economic
Analysis, among other sources. Following are key findings of the study.
Cruise Ship Calls 700+
Cruise Passenger Volume 1,670,000
Crew Member Volume 36,000
Cruise Line Spending
$39 m
Cruise Passenger Spending $320 m
Crew Member Spending
$16 m
Total Direct Spending
$375 m
Total Employment 3,850 jobs
Total Labor Income $196 m
Total Spending $490 m
Payments to CBJ $22 m
Sales Tax Revenues $18 m
Cruise Industry Spending
Economic Impacts – Direct + Indirect
Municipal Revenues
Cruise ships made over
individual
calls to Juneau in 2023, bringing nearly
1.7 million passengers and 36,000 crew
members. The 2023 passenger volume
was up 74% from a decade earlier and
28% from the previous peak in 2019.
Cruise Ship, Passenger, and Crew Volume
The cruise industry accounted for $375
million in direct spending in Juneau in
2023, $320 million
of which is
attributable to passenger spending; $39
million to cruise line spending; and $16
million to crew member spending.
Spending was largely concentrated in the
tour/activity ($152 million
) and retail
($144 million) sectors.
Including direct and indirect impacts,
Juneau’s cruise industry was associated
with 3,850 jobs, $196 million in labor
income, and total spending activity of
$490 million in 2023.
CBJ collected an estimated $22 million in
cruise-related fees such as moorage and
CPV revenues in 2023. An estimated $18
million in sales tax revenues resulted from
cruise industry spending.

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