4.4.1 供应商管理....................................................23
4.4.2 产能设计......................................................24
4.4.3 制作流程......................................................24
4.4.4 物流管理及仓储................................................25
4.5 市场营销............................................................25
4.5.1 定价..........................................................25
4.5.2 产品组合及包装................................................26
4.5.3 产品宣传......................................................33
4.5.4 营销策略......................................................37
4.5.4.1 线上销售................................................37
4.5.4.2 线下销售................................................42
4.5.4.3 促销方式................................................44
4.5.5 售后客户关系管理..............................................45
4.6 发展战略............................................................45
4.6.1 产品发展战略..................................................45
4.6.2 市场开发战略..................................................46
4.6.3 手工教室发展战略..............................................46
4.7 财务分析............................................................47
4.7.1 启动资金......................................................47
4.7.2 资金流转......................................................48
4.7.3 财务预算......................................................49
4.7.4 财务报表......................................................50
4.7.5 保本销售量....................................................51
第五章 实践篇：小试点 大收获................................................52
5.1 初期探索............................................................52
5.2 深化整合............................................................54
5.2.1 人力资源整合..................................................54
5.2.2 社会资源整合..................................................57
5.2.3 企业资源整合..................................................58
5.3 实践过程............................................................59
5.3.1 产品生产......................................................59
5.3.2 公益售点......................................................62
5.3.3 公益实践......................................................63
5.4 后续发展............................................................67
5.5 主要成果............................................................69
5.6 财务明细............................................................74
附录 1 “创艺家”章程.......................................................76
附录 2 橡皮章初级教程.......................................................80
附录 3 印章图样（部分）.....................................................83
附录 4 “创艺家”志愿者报名表...............................................87
附录 5 志愿者培训...........................................................88
附录 6 志愿者激励机制.......................................................89
附录 7 管理规划.............................................................92
附录 8 APP 模块详情 .........................................................94
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