Jem and the Holograms, the Universal Pictures live-action remake of the 1980s cartoon, has been pulled from theaters this week. The film has only been running for two weeks.
With dismal earnings of $1.37 million in its opening weekend, the film continued to dive in sales, pulling in a mere $160 on average at each American theater playing the film.
They haven't even been able to break even, earning a total of $2.1 million compared to their $5 million budget.
Jeff Bock, senior box-office analyst at Exhibitor Relations, told Business Insider, "Theatre chains are contractually obligated to hold a film for two weeks after booking it. However, in all my days as an analyst, I've never seen a studio actually stop reporting after two weeks. This is unprecedented and shows just how badly this film flopped. Not only is it the lowest-grossing debut for a studio film this year, but it's the worst all-time - by a considerable margin - for any film released in 2,000-plus theatres."
R.I.P. Jem and the Holograms.
Tags: universal pictures, jem and the holograms
