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Illustration by Ewelina Karpowiak
The Big Idea Series/Women, Power, and Influence

Gender Equality Is Within Our Reach

September 26, 2019

In January 2010, Rosie the Riveter appeared in the mailbox of my home near Seattle, flexing her iconic bicep on the cover of the Economist. The cover story struck a triumphant tone, reporting, “At a time when the world is short of causes for celebration, here is a candidate: Within the next few months women will cross the 50% threshold and become the majority of the American workforce.” To mark the occasion, the magazine revised Rosie’s famous call to action from “We can do it!” to “We did it!”

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