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Are Your Ads Funding Disinformation?
Advertising Digital ArticleOnline advertising is opaque and often funnels money to sites that can damage your brand. Here’s how companies can protect themselves. -
The Power and Perils of Puffery
Sales & Marketing Digital ArticleThis is a powerhouse blog entry, one of the most important and relevant stories published online in a long time, written in a superior style, and enjoyed... -
Cracking the Mobile Advertising Code
Marketing Digital ArticleA better way to allocate mobile ad dollars. -
Study: Green Advertising Helped BP Recover from the Deepwater Horizon Spill
Sales & Marketing Digital ArticleAreas with more ad spending were less likely to punish BP at the pump. -
Research: Consumers Value Fate in Marketing Narratives
Sales & Marketing Digital ArticleThe story of how a product was discovered can change the level of consumers' interest. -
Marketing Malpractice: The Cause and the Cure
Sales & Marketing Magazine ArticleTed Levitt used to tell his Harvard Business School students, "People don't want a quarter-inch drill--they want a quarter-inch hole." But 35 years later,... -
Is "Google Will Buy Us" a Solid Business Plan?
Organizational Development Digital ArticleToday's Conversation Starter comes from guest columnist David S. Evans, founder of Market Platform Dynamics and coauthor of Catalyst Code: The Strategies... -
Comparing the ROI of Content Marketing and Native Advertising
Brand management Digital ArticleWhich one should you invest in? -
How the Best Brand-Influencer Partnerships Reach Gen Z
Sales & Marketing Digital ArticleFive lessons from companies leaning into the creator economy. -
Will Wall Street Be Able to Earn the Trust of Younger Investors?
Innovation & Leadership Digital ArticleFinance is facing the same challenges that have upended industries like television. -
Customer Loyalty Is Overrated
Strategy & Execution SpotlightWhy do companies routinely succumb to the lure of rebranding? Because, say A.G. Lafley and Roger L. Martin, the authors of "Customer Loyalty Is Overrated,"... -
To Prove Your Company Isn’t Greenwashing, Endorse Smart Regulation
Advertising Digital ArticleIt’s the best way to show consumers that you practice what you preach. -
Better Marketing at the Point of Purchase
Sales & Marketing Magazine ArticleThe retail point of purchase (POP) is the time and place at which all the elements of a sale--the consumer, the money, and the product--converge. Marketers... -
Is Programmatic Advertising the Future of Marketing?
Customer experience Digital ArticleMachines are taking over much of what marketers do today. -
Research: The Emotions that Make Marketing Campaigns Go Viral
Sales & Marketing Digital ArticleHeat maps of viral content show what compels us to share. -
The Danger of Touting a Product as "the Best"
Sales & Marketing Magazine ArticleNew research shows that comparative ads and "Ours is the best!" product positioning can backfire, because they activate something known as the maximizing... -
How Retailers Became Ad Platforms
Sales & Marketing Digital ArticleIt's a major growth opportunity - if companies can navigate the strategic challenges. -
Univision's Ratings Win Underlines the Power of Hispanic Marketing
Sales & Marketing Digital ArticleSavvy advertisers are keeping pace with a changing customer landscape. -
Marketing When Budgets Are Down
Marketing Digital ArticleHow enterprise leaders can deliver results in scarce times — and build the capabilities to fuel future growth. -
Why Marketers Are Spending Less on Social Media
Sales & Marketing Digital ArticleA survey of nearly 300 marketing executives found social media investments at a seven-year low.
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Circles: Series D Financing
Innovation & Entrepreneurship Case Study11.95View Details Circles, a corporate concierge company on the verge of profitability, must make a decision whether to take a D-round venture capital despite ever-changing... -
American Legacy: Beyond the Truth Campaign
Sales & Marketing Case Study11.95View Details The hard-hitting "Truth" campaign has been one of the most successful antismoking initiatives in history. The focus of the "Truth" campaign is to dissuade... -
What Happened at Citigroup? (B)
Leadership & Managing People Case Study5.00View Details The (B) case provides information on actions taken by Citigroup management in 2009-2010 in the aftermath of the financial crisis and massive government... -
Richardson-Vicks--1985 (B)
Finance & Accounting Case Study5.00View Details Considers takeover defenses erected by Richardson-Vicks. The objective is to determine whether these defenses can by breached by a determined suitor,... -
Burberry
Sales & Marketing Case Study11.95View Details In 2003, Rose Marie Bravo, Burberry's CEO, is debating how to maintain the currency and cachet of the brand across its broad customer base, while entering... -
BMWFilms
Sales & Marketing Case Study11.95View Details Jim McDowell, VP of marketing at BMW North America, is debating how to follow up the success of his latest marketing campaign, "BMWFilms." This campaign... -
Marketing the National Hockey League
Sales & Marketing Case Study11.95View Details One third of the 24 National Hockey League (NHL) teams are unprofitable. Another third are barely profitable. This case provides the background and market... -
SundaySky: Changing Customer Experiences Through Personalized Video
Management Case Study11.95View Details In June 2023, SundaySky CEO Jim Dicso considers growth strategies. The software-as-a-service company provided software to create advertising videos, customer... -
V-Cola: Confidential Instructions for Connie Sultant "New media" Consultant
Communication Case Study5.00View Details This is information for one of the six roles to be used in the V-Cola negotiation exercise. Please see V-Cola General Instructions (912043) and Teaching... -
Dumb Ways To Die: Advertising Train Safety (A)
Sales & Marketing Case Study11.95View Details The case series focuses on Melbourne Trains' viral advertising campaign to improve safe behaviors around trains among young people. This iconic, low budget... -
Digital Marketing at HBS Online
Sales & Marketing Case Study11.95View Details In July 2020, the management team of Harvard Business School Online (HBS Online) had to decide how to allocate its marketing budget for fiscal year 2021... -
Planet Reebok (B)
Sales & Marketing Case Study5.00View Details Supplements Planet Reebok (A). -
CW: Launching a Television Network
Sales & Marketing Case Study11.95View Details In May 2006, Dawn Ostroff, president of entertainment of the newly formed CW Television Network, was faced with the task of choosing the final set of... -
Innocents Abroad: Currencies and International Stock Returns
Finance & Accounting Case Study11.95View Details What do international stocks contribute to the portfolio of a U.S. investor? How do currencies interact with stock price movements in determining the... -
Marico Bangladesh: Meeting the Value-Added Hair Oil (VAHO) Challenge
Sales & Marketing Case Study11.95View Details Even as Parachute oil is the clear brand leader in the branded regular coconut oil market, having rapidly taken away share from the loose oil market,... -
Intellectual Property Intermediaries
Strategy & Execution Case Study11.95View Details During the past five to 10 years, several different intermediation business models have emerged for the intellectual property (IP) market. This note describes... -
Apple Watch (B): Would You Bet On It?
Sales & Marketing Case Study5.00View Details Apple Watch (B) is a companion case to Apple Watch (A). The (B) case describes events that took place immediately after the Apple Watch launch in April... -
Alcoa's Bid for Alcan (B)
Strategy & Execution Case Study5.00View Details In spring 2007, Alcoa CEO Alain Belda was concerned about the company's market position in light of increased competition from developing markets. China's... -
Mountain Dew: Selecting New Creative (Multimedia Case)
Sales & Marketing Tool25.00View Details The key role of selecting creative in brand communications, the problems with building a brand in a turbulent cultural environment, the challenges of... -
Ariel's #ShareTheLoad: Integrated Marketing Communication Campaign
Sales & Marketing Case Study11.95View Details Despite the pandemic in 2020-2021, the laundry care market in India, valued at INR 302.2 billion, was experiencing a healthy retail value growth of 4%...
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Circles: Series D Financing
Innovation & Entrepreneurship Case Study11.95View Details Circles, a corporate concierge company on the verge of profitability, must make a decision whether to take a D-round venture capital despite ever-changing... -
American Legacy: Beyond the Truth Campaign
Sales & Marketing Case Study11.95View Details The hard-hitting "Truth" campaign has been one of the most successful antismoking initiatives in history. The focus of the "Truth" campaign is to dissuade... -
Are Your Ads Funding Disinformation?
Advertising Digital ArticleOnline advertising is opaque and often funnels money to sites that can damage your brand. Here’s how companies can protect themselves. -
What Happened at Citigroup? (B)
Leadership & Managing People Case Study5.00View Details The (B) case provides information on actions taken by Citigroup management in 2009-2010 in the aftermath of the financial crisis and massive government... -
Harvard Business Review, January/February 2011
Strategy & Execution Magazine Issue16.95View Details Harvard Business Review publishes new and authoritative ideas for improving the practice of management. Written by leading business thinkers and executives,... -
Richardson-Vicks--1985 (B)
Finance & Accounting Case Study5.00View Details Considers takeover defenses erected by Richardson-Vicks. The objective is to determine whether these defenses can by breached by a determined suitor,... -
Tech at Work: How the End of Cookies Will Transform Digital Marketing
Advertising AudioWhat will the end of third-party cookies mean for digital advertising, online publishing, and the open Internet? -
The Power and Perils of Puffery
Sales & Marketing Digital ArticleThis is a powerhouse blog entry, one of the most important and relevant stories published online in a long time, written in a superior style, and enjoyed... -
Cracking the Mobile Advertising Code
Marketing Digital ArticleA better way to allocate mobile ad dollars. -
Burberry
Sales & Marketing Case Study11.95View Details In 2003, Rose Marie Bravo, Burberry's CEO, is debating how to maintain the currency and cachet of the brand across its broad customer base, while entering...
