Experimentation

Your growth strategy can't only be about M&A.

AI-and especially its newest star, generative AI-is today a central theme in corporate boardrooms, leadership discussions, and casual exchanges among...

The boldest innovations are the hardest to measure.

Reprint: R0804C Even among internet companies, Google stands out as an enterprise designed with the explicit goal of succeeding at rapid, profuse innovation....

Squib

Encourage your team to embrace mistakes.

New research examines whether LLMs can teach people conflict-mediation techniques at scale.

On the basis of a sample from the top 200 of the Fortune “500” and data from the PIMS (Profit Impact of Market Strategies) project, this author gives some guidelines for established companies on what to expect from new ventures. He points out that it takes an average of 10 to 12 years before the […]

Make no mistake: The fear of making mistakes is deeply ingrained in our psyche. All through school, a mistake indicates the prospect of lower grades....

Challenge teams to continue building on successful experiments.

Fresh, innovative thinking is essential for business growth, and most people-not just a few gifted "visionaries"-are capable of it. So says the Wharton...

Despite their embrace of agile methods, many firms striving to innovate are struggling to produce breakthrough ideas. A key culprit, according to the...

China now accounts for nearly 60% of EV sales worldwide.

It will also bring your team closer together.

Lessons from one company on how to navigate the ups and downs of going flat.

You don’t have to be a Silicon Valley startup to innovate like one.

Ten steps to craft actionable insights amid soul-crushing uncertainty.

Seeding ideas and giving feedback both result in better outcomes.

It's about giving them freedom and structure.

Should you go all in, or take a more measured approach?

The Behavioural Insights Team case introduces students to the concept of choice architecture and the value of experimental methods (sometimes called A/B...

with a description of three concepts it inspired and an invitation to design a set of experiments to test the concepts' desirability, feasibility, and...

In the fall of 2019, the CEO and MD of Hindustan Unilever (HUL), India's largest fast-moving consumer goods (FMCG) firm, is wondering what to do about...

As its Series A extension round approaches, the founders of Hubble, a subscription-based, social-media fueled, direct-to-consumer (DTC) brand of contact...

Describes Apple's approach to innovation, management, and design thinking. For several years, Apple has been ranked as the most innovative company in...

When Kathy Fish, Procter & Gamble's Chief Research, Development & Innovation Officer, and a 40-year company veteran, stepped into her role in 2014, she...

Agile is a powerful business tool for all. Agile is here to stay, and its benefits can be realized beyond IT and project management into other areas of...

Does your organization support creativity--or squash it? If you read nothing else on cultivating creativity at work, read these 10 articles. We've combed...

This case depicts Singapore's TraceTogether (TT) story, beginning in early 2020 when COVID-19 was spreading globally with ravaging effects. TT was the...

This third case in the series that begins with "Design Thinking in Action (A): South Western Railway" (UVA-S-0377) describes two waves of experimentation...

This case, a follow-up to "Design Thinking in Action (A): South Western Railway" (UVA-S-0377) and an abridged version of ""Design Thinking in Action (B):...

From the author of "The Little Black Book of Innovation," a new guide for using the power of habit to build a culture of innovation. Leaders have experimented...

Can we solve big public problems anymore? Yes, we can. This provocative and inspiring book points the way. The huge challenges we face are daunting indeed:...

Don't fly blind. See how the power of experiments works for you. When it comes to improving customer experiences, trying out new business models, or developing...

In 1628, the royal warship Vasa was launched. It was Sweden's most expensive naval vessel ever built, costing over 5% of GNP. On its maiden voyage, the...

In agile software development, user stories are the preferred way to communicate, discuss and prioritize requirements. For product managers, this is a...

Does your organization support creativity--or squash it? If you read nothing else on cultivating creativity at work, read these 10 articles. We've combed...

Use design thinking for competitive advantage. If you read nothing else on design thinking, read these 10 articles. We've combed through hundreds of Harvard...

Your growth strategy can't only be about M&A.

The Behavioural Insights Team case introduces students to the concept of choice architecture and the value of experimental methods (sometimes called A/B...

AI-and especially its newest star, generative AI-is today a central theme in corporate boardrooms, leadership discussions, and casual exchanges among...

The boldest innovations are the hardest to measure.

with a description of three concepts it inspired and an invitation to design a set of experiments to test the concepts' desirability, feasibility, and...

Reprint: R0804C Even among internet companies, Google stands out as an enterprise designed with the explicit goal of succeeding at rapid, profuse innovation....

In the fall of 2019, the CEO and MD of Hindustan Unilever (HUL), India's largest fast-moving consumer goods (FMCG) firm, is wondering what to do about...

As its Series A extension round approaches, the founders of Hubble, a subscription-based, social-media fueled, direct-to-consumer (DTC) brand of contact...

Squib

Describes Apple's approach to innovation, management, and design thinking. For several years, Apple has been ranked as the most innovative company in...