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How IDEO Designers Persuade Companies to Accept Change
Leadership & Managing People Digital ArticleThey engage decision makers' emotions. -
The New Meaning of Quality in the Information Age
IT management Magazine ArticleA company’s software is becoming a critical source of competitive advantage and competitive risk. Yet few managers can agree on the key variables for judging its quality. Here’s a new framework for doing just that. -
The Flawed Premise Behind the Candy Crush IPO
Technology & Operations Digital ArticleFluke hits are not a reliable business model. -
Use Your Customers as Ethnographers
Product development Digital ArticleSmartphones make it possible, if you set the right assignments. -
Organizing for Manufacturable Design
Leading teams Magazine ArticleNowhere in a company is the need for coordination more acute than between the people who are responsible for product design and those responsible for manufacturing. As Daniel E. Whitney argued in these pages recently (“Manufacturing by Design,” July–August 1988), most companies have operated for years in an environment where design and manufacturing communicate infrequently, […] -
Creating Breakthroughs at 3M
Innovation Magazine ArticleCompanies say they want breakthrough products, but most are far more adept at making incremental improvements to existing lines. A pioneering division at 3M successfully navigated a process that leads to breakthrough thinking. -
A Co-creation Primer
Creativity Digital ArticleEveryone says they are in favor of open innovation and co-creation. We have all heard about the wisdom of crowds, bringing the outside in, and have bought the t-shirt which states that “none of us is as smart as all of us.” But what is co-creation, really, and how do you do it right? Co-creation […] -
Innovation at the Speed of Information
Innovation Magazine ArticleDeveloping a new product involves trial and error, but beyond a certain point, redesign becomes wasteful. A practical and proven tool, the Design Structure Matrix, can help streamline the way a company innovates. -
Taking the Cake
Public relations Magazine ArticleSouthland Baking Company makes lots of dough—from dough that is drenched in trans fats. Now consumer activists and hungry litigators want to take both away. -
Sell Your Product Before It Exists
Product development Digital ArticleThe only feedback that really matters is the market’s. -
The Risky Business of Diversification
Innovation Magazine ArticleOn the basis of a sample from the top 200 of the Fortune “500” and data from the PIMS (Profit Impact of Market Strategies) project, this author gives some guidelines for established companies on what to expect from new ventures. He points out that it takes an average of 10 to 12 years before the […] -
New Logic of High-Tech R&D
Technology & Operations Magazine ArticleFew managers of high-technology companies view manufacturing as a primary souce of competitive advantage. Indeed, companies in high-tech industries increasingly... -
A Taxonomy of Innovation
Product development Magazine ArticleA Taxonomy of Innovation -
What's Stifling the Creativity at CoolBurst? (HBR OnPoint Enhanced Edition)
Leadership & Managing People Magazine ArticleThis fictitious case study explores the challenges facing CoolBurst, a Miami-based fruit-juice company. For over a decade, CoolBurst had ruled the market... -
The President of SRI Ventures on Bringing Siri to Life
Disruptive innovation Magazine ArticleBefore it could become part of every iPhone, the “virtual personal assistant” had to cross innovation’s valley of death. -
Fit Products and Channels to Your Markets
Supply chain management Magazine ArticleBusiness people often allude to “my product” or to “the market,” suggesting a far more monolithic view of business than is warranted. Companies vary products and marketing channels in order to accommodate real or perceived differences either in markets or in the laws under which businesses must operate. Most businesses sell a variety of products […] -
A/B Testing and the Benefits of an Experimentation Culture
Innovation & Entrepreneurship Digital ArticleWhat happens when all ideas are suddenly on equal footing. -
Customers Don’t Want More Features
Customer experience Digital ArticleThere is a common myth about product development: the more features we put into a product, the more customers will like it. Product-development teams seem to believe that adding features creates value for customers and subtracting them destroys it. This attitude explains why products are so complicated: Remote controls seem impossible to use, computers take […] -
“A Product That Lets People Hold on to Their Habits”
Strategy SpotlightAn interview with Intuit chairman and cofounder Scott Cook -
From Spare Change to Real Change: The Social Sector as Beta Site for Business Innovation
Innovation & Entrepreneurship Magazine ArticleCorporations are continually looking for new sources of innovation. Today several leading companies are beginning to find inspiration in an unexpected...
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Pernod Ricard: Uncorking Digital Transformation
Management Case Study11.95View Details This case study explores the opportunities and challenges of the digital transformation journey of French wine and spirits company Pernod Ricard. As part... -
Armscor: Life After Apartheid?
Global Business Case Study11.95View Details After taking office, South Africa's new president, Nelson Mandela, must decide whether to dismantle or support Armscor, South Africa's state-owned arms... -
Singapore Metals Limited
Sales & Marketing Case Study11.95View Details Singapore Metals Limited (SML) has declining sales but has developed a new product (curled metal pile driver pads) that, in field tests, delivers customer... -
Maestro Pizza (H): Making the Best of the Situation
Strategy & Execution Case Study5.00View Details Maestro pizza opened its first store in 2013 after its founder, Khalid Al Omran, recognized an opportunity in Saudi Arabia to offer high quality pizza... -
ASUSTeK and the Google Nexus 7 Tablet
Strategy & Execution Case Study11.95View Details Days after Jerry Shen introduced a new tablet computer at the Consumer Electronics Show, a Google meeting convinced him to go with a lower price point... -
Designing Transformational Customer Experiences
Leadership & Managing People Case Study11.95View Details Anyone who has recently travelled, gone shopping, or tried to have a problem solved may have little recollection of the experience. Worse yet, some are... -
Greenturn Idea Factory: Servitization Strategy
Strategy & Execution Case Study11.95View Details Greenturn Idea Factory (GIF) was a start-up based in Kerala, India, that manufactured and marketed green energy products. Greeniee, a wireless device... -
Cann: High Hopes for Cannabis Infused Beverages
Sales & Marketing Case Study11.95View Details Founded in 2018 by Jake Bullock and Luke Anderson, Cann sold "social tonics," or cannabis-infused beverages. By 2022, the company had several notable... -
Greeley Hard Copy: Portable Scanner Initiative (A)
Leadership & Managing People Case Study11.95View Details Hewlett-Packard's Greeley Hard Copy Division is the market leader in the production of desktop flatbed scanners for personal computers. The division has... -
Hines Goes to Rio
Innovation & Entrepreneurship Case Study11.95View Details The Torre Almirante office tower, Hines' newest project in Rio de Janeiro, was a 36-story, Class AA office tower with an adjoining 420-stall parking structure... -
Johnson Wax: Enhance (A)
Sales & Marketing Case Study11.95View Details Johnson Wax has produced a new hair conditioner for problem hair. Before committing themselves to test market, they analyze the new product using a field... -
Airbus vs. Boeing (L): Discontinuing the A380 (February 2019)
Strategy & Execution Case Study5.00View Details This case describes Airbus's February 2019 announcement that it was ending production of the A380, with the last delivery scheduled for 2021. The announcement... -
Public Architecture
Organizational Development Case Study11.95View Details Public Architecture is a non-profit architecture company dedicated to creating social and professional change through design for the public good. Public... -
Uncharted Play (A)
Innovation & Entrepreneurship Case Study11.95View Details -
Instabeat - One More Lap?
Innovation & Entrepreneurship Case Study11.95View Details This case follows Lebanese entrepreneur, Hind Hobeika, an engineer and competitive swimmer who spends seven years trying to launch a wearable heartrate... -
Pharmacyclics: Financing Research & Development
Finance & Accounting Case Study11.95View Details Pharmacyclics (NASDAQ: PCYC), a pharmaceutical company that manufactures products that will improve existing therapeutic treatments for cancer, arteriosclerosis,... -
Honda: Innovation The Chinese Way
Strategy & Execution Case Study11.95View Details Innovation is the key to success in the history of Honda Motor Group (Honda). In July 2007, Guangzhou Honda's Research and Development Co. Ltd. (GHRD)... -
Untangling Spaghetti: How Innovation Changed at Oticon (A)
Leadership & Managing People Case Study11.95View Details The bottom-up "Spaghetti Organization" for pioneering innovation at Oticon was successful growing the top line for almost two decades, but gradually became... -
Barco Projection Systems (A): Worldwide Niche Marketing
Sales & Marketing Case Study11.95View Details Deals with the issue of niche marketing in a worldwide market. Barco Projection Systems makes video, data, and graphics projectors for the industrial... -
Design-Driven Innovation: Changing the Rules of Competition by Radically Innovating What Things Mean
38.00View Details Until now, the literature on innovation has focused either on radical innovation pushed by technology or incremental innovation pulled by the market....
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How IDEO Designers Persuade Companies to Accept Change
Leadership & Managing People Digital ArticleThey engage decision makers' emotions. -
The New Meaning of Quality in the Information Age
IT management Magazine ArticleA company’s software is becoming a critical source of competitive advantage and competitive risk. Yet few managers can agree on the key variables for judging its quality. Here’s a new framework for doing just that. -
Pernod Ricard: Uncorking Digital Transformation
Management Case Study11.95View Details This case study explores the opportunities and challenges of the digital transformation journey of French wine and spirits company Pernod Ricard. As part... -
The Flawed Premise Behind the Candy Crush IPO
Technology & Operations Digital ArticleFluke hits are not a reliable business model. -
Use Your Customers as Ethnographers
Product development Digital ArticleSmartphones make it possible, if you set the right assignments. -
Organizing for Manufacturable Design
Leading teams Magazine ArticleNowhere in a company is the need for coordination more acute than between the people who are responsible for product design and those responsible for manufacturing. As Daniel E. Whitney argued in these pages recently (“Manufacturing by Design,” July–August 1988), most companies have operated for years in an environment where design and manufacturing communicate infrequently, […] -
The CEO of Merck on Race, Leadership, and High Drug Prices
Leadership AudioKenneth Frazier, the CEO of the pharmaceutical company known as MSD outside of North America, discusses his upbringing and how it influences his leadership as chief executive. He is one of the few African-American CEOs in the Fortune 500, and shot to prominence after resigning from a council advising the Trump White House. Frazier discusses the importance of values in leadership and how Merck thinks about R&D and drug prices. -
Creating Breakthroughs at 3M
Innovation Magazine ArticleCompanies say they want breakthrough products, but most are far more adept at making incremental improvements to existing lines. A pioneering division at 3M successfully navigated a process that leads to breakthrough thinking. -
Armscor: Life After Apartheid?
Global Business Case Study11.95View Details After taking office, South Africa's new president, Nelson Mandela, must decide whether to dismantle or support Armscor, South Africa's state-owned arms... -
Singapore Metals Limited
Sales & Marketing Case Study11.95View Details Singapore Metals Limited (SML) has declining sales but has developed a new product (curled metal pile driver pads) that, in field tests, delivers customer...
