Marketing Insights & Analytics Lead – North America, Apple Advertising Platforms
New York City, New York, United States
Marketing
At Apple, we believe in the power of technology to enrich people's lives. Everything we build is designed to empower people, including our advertising platform. We deliver ads in a way that benefits both consumers and advertisers — helping people discover content, supporting creators, and protecting and respecting everyone’s privacy. Our technology makes advertising possible on the App Store, Apple News, Stocks, and Apple TV. We help developers and marketers of all sizes drive app discovery across the App Store. Our display ads on Apple News and Stocks let advertisers promote their products alongside trusted content in a brand-safe environment, while supporting publishers and journalists. Sponsorship integrations and experiences in live sports on Apple TV help advertisers connect with captivated audiences. Everything we do is with the unwavering dedication to privacy you expect from Apple. Because when advertising is done right, it benefits everyone.
Description
We are seeking a senior-level media and advertising insights expert to join our growing Global Marketing Insights & Analytics team. This role will be responsible for leading insights and media research projects across Apple’s search, video, and display advertising products in North America. You will partner with a variety of team members across our Marketing and Partner Development teams to deliver compelling insights that demonstrate the value of Apple’s unique advertising solutions. In addition, you will collaborate closely with a highly diverse, distributed team of data scientists, analysts, and researchers to develop best-in-class analytical tools, data products, and research studies.
Minimum Qualifications
- Bachelor’s degree in Business, Marketing, Communications, or a related field or equivalent experience.
- 10+ years of experience in media research and analytics, ideally at a media company, technology platform, or agency.
- Experience collecting, analyzing, and interpreting third-party data (e.g. Comscore, Nielsen, GWI, MRI/Simmons), first-party data (e.g. advertising performance & media usage data), and custom market research (e.g. ad effectiveness, brand lift, usage & attitude studies).
- Experience crafting market research studies.
Key Qualifications
Preferred Qualifications
- Expert knowledge of search, display, and video ad formats, programmatic advertising, and the evolving digital media landscape.
- Skilled at building relationships, discussing and debating ideas in a collaborative way, developing an informed point of view, and driving quality work across a geographically distributed team.
- Extraordinary communication, presentation, storytelling, and data visualization skills, with proven ability to simplify complex information into actionable and compelling insights.
- Effective project leader who is proactive, self-motivated, and excels at moving initiatives forward by navigating ambiguity and leading through influence.
- Relentless attention to detail, thoughtfulness, and curiosity.
- High attention to detail, team-orientation, and an ability to work under tight deadlines.
- Advanced understanding of audience measurement methodologies for traditional and digital media, including panel-based, census-level, and hybrid.
- Experience querying large datasets using SQL and developing reports and dashboards with Tableau or similar data visualization tools.
- Familiarity with database architecture and data stores like AWS and Snowflake.
- MBA or other advanced degree is a plus.
Education & Experience
Additional Requirements
Pay & Benefits
Apple is an equal opportunity employer that is committed to inclusion and diversity. We take affirmative action to ensure equal opportunity for all applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, Veteran status, or other legally protected characteristics. Learn more about your EEO rights as an applicant.