Client Insights Specialist
Cupertino, California, United States
Machine Learning and AI
At Apple, we work every day to build products that enrich peoples lives. Our Advertising Platforms group makes it possible for people around the world to easily access informative and imaginative content on their devices while helping publishers and developers promote and monetize their work. Today, our technology and services power advertising in Apple News, the App Store, and on Apple TV+.
Description
The Advertising Platform's Data Insights team is seeking a Client Insights Specialist for our App Store ads business! You'll join a new team that evaluates, sources, refines, and presents powerful insights to help our advertising customers get the most value out of their investment in Apple Ads.
This team’s data-driven and sophisticated analytical approaches use internal and external data sets to identify key opportunities (e.g., improving advertiser understanding of marketplace dynamics; assisting in design and execution of advertiser experimentation; conducting client pilots for new insights; analyzing unique, client-specific opportunities).
In this role, you will identify the right metrics and work with our external-facing sales team to articulate strong narratives to our customers. As such, this individual needs the right analytical skill, storytelling prowess, and cross-functional experience. This individual will:
- Highlight themes of insights which will have the most impact and pilot new insights
- Use sophisticated data analytics and statistical methodologies to extract impactful insights, piloting new metrics across a breadth of strategic clients with the goal of furthering their business goals
- Develop the appropriate positioning and pitch framework to share key findings with various senior marketing, user acquisition, data science and C-suite customer personas, sometimes challenging preconceived notions about app advertising
- Measure and track the impact of client interactions and classes of insights on advertiser performance and spend
- Ensure that proposed datasets and insights honor Apple Adsʼ privacy principles
- Travel 10-30% of the time (varies by quarter)
Minimum Qualifications
- 5+ years of experience as a consultant, data scientist or business analytics/intelligence professional
- Proficient in Python and SQL for pulling and manipulating data
- Experience with in-person client interactions, specifically senior executives, and knowledge to also work with business intelligence (BI) and data science experts
- Strong communication skills and ability to distill information from large data sets and results into simple concepts and actionable insights for a variety of audiences
- Deep knowledge of sophisticated analytical techniques and statistical methods
- A strong passion for BI and analytics with the ability to work closely with business teams, understand business requirements, and handle sophisticated projects related to data-driven initiatives
- Experience being part of a team with a revenue growth directive
Key Qualifications
Preferred Qualifications
- 3+ years of experience in the digital advertising industry
- Experience with media mix modeling
- Search engine marketing expertise, app-install marketing, and channel partners (e.g., agencies, mobile measurement)
- Extraordinary understanding of digital advertising landscape and critical metrics for web / mobile / apps
Education & Experience
Additional Requirements
Pay & Benefits
Apple is an equal opportunity employer that is committed to inclusion and diversity. We take affirmative action to ensure equal opportunity for all applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, Veteran status, or other legally protected characteristics. Learn more about your EEO rights as an applicant.