Reach our members at the perfect moment.
Wherever they shop and browse, your brand can be there. Sam's Club MAP helps advertisers grow sales and awareness — with industry-leading data and measurement.
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Membership data makes it possible.
With over 40 years of first-party data on members' purchases, searches, and club visits, we can enhance the shopping experience for our members and deliver impactful results for our advertisers.
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Here's what earned us a spot as a top ten retail media network
Unique
audience
Reach our loyal, digitally engaged members
Sophisticated
targeting
Deliver the right message to the right member
Omnichannel
attribution
Attribute in-club purchases to digital impressions
One source
of truth
See campaign metrics and sales performance in one place
Third-party
verification
Measure and optimize with results verified by Circana
We know our members.
Your brand can, too.
Sam's Club members are a unique and valuable audience—diverse and digitally engaged, with large families and budgets. We can help you make a personal connection.
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Solutions for every advertiser goal
Looking for awareness, sales, or both? Our team will help you build the right strategy.
Solutions for every advertiser goal
Looking for awareness, sales, or both? Our team will help you build the right strategy.
Get Started
Build brand
awareness
86% of MAP's programmatic reach is incremental to onsite1
Launch
new items
Items that launch with MAP sell 28% more on average2
Win
seasons
Full-funnel MAP campaigns earn a 57% higher ROAS during the holidays3
Attract
new buyers
43% of all MAP conversions are new buyers4
Drive daily
conversions
19% average sales lift with MAP5
Get an assist
from the experts.
Our network of agencies and adtech providers help advertisers get more out of MAP.
We can drive
big results.
Learn how our membership data and ad solutions can help accelerate your growth at Sam’s Club.
Ready to reach Sam's Club members?
Sources: 1) 250+ Full-Funnel campaigns matched to statistically identical Onsite-Only campaigns, H2 2023; 2) MAP analysis of 23 new item campaigns in 2023; 3) Circana Report for 450+ CHW campaigns after synthetic control matching on key attributes; 4) Circana 2023 YTD Report, all MAP campaigns; 5) Year to date analysis of median MAP campaigns, December 2023.
