Market Analysis

Analyses of big-picture trends that impact education companies
010325 MB Reading EDU BS
Allison Shelley for All4Ed
Regulation & Policy Market Analysis Parents Suing Publishers: 4 Takeaways For Vendors From the Reading Lawsuit
Reading curricula that emphasize context over phonics are again under legal fire from parents. But this time, publishers are being sued over their role in distributing the programming.
Emma Kate Fittes, January 17, 2025
7 min read
Illustration map of New York State, with a push pin.
iStock/Getty
Education Market Market Analysis Inside New York's K-12 Market: New Directions in Career-Tech Ed. and Reading
The latest installment in EdWeek Market Brief's series on key state markets reveals demands for academic and mental-health interventions.
David Saleh Rauf, January 10, 2025
14 min read
New Year business goals concept; businessman touching target icon on virtual screen with 2025; planning strategies for success in achieving goals; visions for Next Year 2025.
Liz Yap/Education Week and iStock/Getty
Education Market Market Analysis Key Trends to Watch in the Education Market in 2025
EdWeek Market Brief's editorial team offers its predictions on the forces that will shape company's work in schools over the coming year.
15 min read
Illustration of a woman standing in the middle of dark maze. Lights guide the way for her. Concept of standing in front of a challenge and finding the right solution to move on.
mikkelwilliam/E+
Strategy & Operations Market Analysis As Venture Capital Runs Dry, Women Ed-Tech Founders' Struggles to Raise Investment Come Into New Focus
Women in leadership positions say they've seen unconscious bias at work in their inability to secure funding.
Michelle Caffrey, December 20, 2024
14 min read
Texas state map - road sign
iStock/Getty
Education Market Market Analysis Texas Pushes Ahead With New Curriculum Model, With Major Implications for K-12 Market
The board of education approved a long list of materials under a new policy that incentivizes districts to pick from the state's list.
David Saleh Rauf, December 11, 2024
9 min read
Woman stands in the middle of dark maze. Lights guide the way for her. Concept of standing in front of a challenge and finding the right solution to move forward.
iStock/Getty
Strategy & Operations Market Analysis How Women Have Risen to the Top of the Education Industry — and Why Others Feel Held Back
EdWeek Market Brief's research has found that fewer women occupy executive roles, despite the benefits gender equity brings to companies.
Michelle Caffrey, November 26, 2024
15 min read
Contemporary art collage. Hands holding puzzle pieces and trying to connect it against blue background.
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Product Development Market Analysis HMH And NWEA: An Inside Look at What’s Happened Since the Deal
The major companies have made an ambitious bet on creating an integrated curriculum and assessment platform.
Emma Kate Fittes, November 8, 2024
10 min read
This is a voting card marked with an x in the second box with a pencil. The focus is on the pencil tip.
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Regulation & Policy Market Analysis What Trump’s Victory and Other Election Results Mean for Education Companies
This year's election has implications for funding streams, school choice, and potentially cultural battles over academic resources.
9 min read
Election promo collage. Vector banner with USA flags and halftone hands holding voting forms. Collage for US Election 2024 campaign. Vote day, November 5.
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Education Market Market Analysis What State Elections Will Mean for the Education Market
Battles for governor and statehouse control have implications for school budgets, private school choice, and classroom policy.
David Saleh Rauf, November 1, 2024
7 min read
Illustration of computer with icons comping from apps and showing connections.
iStock/Getty
Sales & Marketing Market Analysis Outcomes-Based Contracts Are Gradually Expanding Into Ed Tech. Here's How They're Playing Out
The next phase of the performance-based agreements is paying digital vendors for hitting metrics in literacy and math.
David Saleh Rauf, October 18, 2024
7 min read

Webinars & Quarterly Briefings

Education Market Webinar Key Trends to Watch in the K-12 Market in 2025
We'll look at emerging district demands, changes in state and local policy that will affect school spending, and more.
Sales & Marketing Quarterly Briefing Data Dive: How Districts Are Making Decisions About Academic Resources, Post-Stimulus
An in-depth look at what EdWeek Market Brief’s survey data reveal about district decision-making heading into 2025.
Education Market Webinar The State of the K-12 Industry in 2024—and Where the Market Is Headed Next
In this webinar, we’ll break down highlights from our annual State of the K-12 Industry Report.