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Our 12 Ads of Christmas Poll: Vote for Your Favorites!

Muse readers decide who's naughty and nice

‘Tis the season for Muse readers to vote for 2024’s best holiday ads. Our poll features a dozen memorable campaigns—from Target’s hot Santa and Chevy’s tearjerker to reindeer games from Norway’s postal service and Amazon’s singing theater janitor. Ryan Reynolds shows up, too.

Below the poll itself we’ve summarized each entry to jingle-jangle your memory. We’ll share the results on Dec. 19.

Take our poll to pick your favorite ad.
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Amazon, ‘Midnight Opus’

A theater janitor brings his beautiful singing voice center stage for his colleagues to enjoy:

Apple, ‘Heartstrings’

Also tugging at heartstrings is Apple’s holiday entry that promotes AirPods’s hearing-aid feature. We get an emotional father-daughter relationship set to “Our House” by CSNY:

Chevy, ‘The Sanctuary’

College isn’t for everyone, and a having a supportive family makes all the difference. Jim Croce’s “Time in a Bottle” provides the soundtrack:

Disney, ‘The Boy & the Octopus’

An octopus comes home with a youngster following a family vacation. Naturally, the cephalopod yearns to travel the world with Santa:

Fussy, ‘Smelling Is Believing’

“Smell like Santa without sleeping with him,” the natural deodorant brand proclaims in a commercial that’s both naughty and nice:

McDonald’s, ‘The Gift of McDonald’s’

When your McD’s craving calls, a path lights up in the most magical way—with brand-boosting hues, natch:

NBA, ‘Jingle Hoops Regifted’

A classic holiday commercial from 2013 gets an animated update:

Norwegian Postal Service, ‘The Reinfall’

Some reindeer can handle fame and fortune. Not Rudolph. The spotlight shines a tad too bight in a mock-doc that skewers celebrity culture:

Shelter, ‘World of Our Own’

The U.K. charity tackles homelessness using sci-fi trappings. “Love alone can’t protect a child from homelessness,” we’re told:

SickKids, ‘Deadpool and Kidpool’

Ryan Reynolds and ’70s Wonder Woman Lynda Carter star:

Target, ‘Born to Be Kris’

Hottie Santa works at Target and he’s ready to help consumers with their holiday shopping needs:

Zevia, ‘Clearly Faking It’

The soda brand takes aim at Coca-Cola’s AI-generated holiday spot with an over-the-top spoof that includes a woman with three arms:

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