'Santa' Matthew McConaughey Sips Tequila With His Cookies

You can buy 'Santa Pants' that hold 2 bottles of tequila

The pants stay on in this holiday ad for Pantalones Tequila. Matthew and Camila McConaughey are typically sans pants in recent campaigns, but the weather outside is frightful—and Santa Matthew washes his cookies down with strong drink.

The festive pic is part of the brand’s “Official Tequila Of” campaign and went live as a billboard today in NYC, across from Penn Station.

Photographed by John Russo, the work from Maximum Effort will stay up through Dec. 15.

For sale throug the holidays are Santa pants that double as bottle carriers—one fits in each leg!