We Spotted Affordable Jewelry from Coach, Kate Spade, and Swarovski at Amazon Starting at $42

Let’s be honest: Chocolates and flowers make an okay Valentine’s Day gift, but jewelry really takes the cake. Luckily, you don’t have to pay a hefty toll to snag a standout piece for the holiday — at Amazon, that is. 

We spotted a sneaky section dedicated to Premium Jewelry Under $100 hiding in Amazon’s fashion department, where shoppers can peruse high-quality bling from Swarovski, Coach, Kate Spade, Ana Luisa, and other top brands. We rounded up the best jewelry gifts to shop ahead of Valentine’s Day, including a classic heart-shaped pendant necklace and showstopping crystal drop earrings in a festive pink hue. 

Shop Premium Jewelry Under $100 at Amazon

• Best-Seller: Kendra Scott Elisa Pendant Necklace, $42 (orig. $55)
• Showstopper: Swarovski Millenia Pink Crystal Earrings, $90 (orig. $129)
• Ana Luisa Interlocking Circles Necklace, $65
• BaubleBar Bennett Gold-Plated Tennis Bracelet, $48 (orig. $58)
• Ana Luisa Lev Puffed Heart Necklace, $55–$65
• Coach Signature Quilted Heart Slider Bracelet, $95
• Swarovski Constella Crystal Pendant Necklace, $72 (orig. $90)
• Ana Luisa Gold Braided Ring, $50
• 50% Off: Swarovski Stilla Attract Trilogy Crystal Drop Earrings, $60 (orig. $119)
• Kate Spade New York Set in Stone Hinged Bracelet, $58

Kendra Scott Elisa Pendant Necklace

This best-selling Kendra Scott necklace has already made its way into more than 4,000 Amazon carts this month, so act fast to grab it while it’s under $50. The popular necklace is made from gold-plated brass with an adjustable chain, and it has a striking stone pendant that you can cater to your loved one, including an on-theme rose quartz or neon pink style. It has a simple yet statement-making silhouette that’s easy to dress up or down, according to reviewers. 

Swarovski Millenia Pink Crystal Earrings

For something a bit bolder, try these dazzling crystal drop earrings by Swarovski. The pink, octagon-cut crystals are designed to catch and refract light like diamonds or other semi-precious stones, all without the steep price. “Expect many compliments when you wear these earrings,” one reviewer raved before noting that they’re “not too heavy.”

Ana Luisa Interlocking Circles Necklace

This understated Ana Luisa necklace is an excellent choice for Valentine’s Day. It features two interlocking circles at the center, a great symbol to commemorate the importance of a relationship — be it romantic or platonic. Plus, it’s made from durable brass that’s covered in 14-carat gold plating that’s hypoallergenic, waterproof, and tarnish-resistant, according to the brand. Your loved one can wear it all day, every day. 

We picked out plenty of other Valentine’s Day gifts in Amazon’s Premium Jewelry section. Keep scrolling to see even more stand out pieces that are under $100.

BaubleBar Bennett Gold-Plated Tennis Bracelet

Ana Luisa Lev Puffed Heart Necklace

Coach Signature Quilted Heart Slider Bracelet

Swarovski Constella Crystal Pendant Necklace

Ana Luisa Gold Braided Ring

Swarovski Stilla Attract Trilogy Crystal Drop Earrings

Kate Spade New York Set in Stone Hinged Bracelet