Tarzan Economics Will Page Tarzan Economics Will Page

Glocalisation of music streaming within and across Europe

Our analysis of ten European markets uncovers a phenomenon that we’ve termed ‘glocalisation’, where the majority of countries studied saw an absolute and relative increase in the domestic share of their top ten songs and artists in 2022. Contrary to the perverse effects of globalisation where large markets often dominate small, we uncover evidence of local markets growing in their domestic identity.

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