Sell with the fastest-growing and preferred acquisition channel1
Get 10% back on your first
$50,000 in branded sales
$50,000 in branded sales
More than 70% of Amazon sellers generate their first sale in less than 60 days.2
Get started with $50,000 in incentives
Ready to sell with Amazon? As a new seller, you can take advantage of a series of incentives.
10% back on your first $50,000 in branded sales, then 5% back through your first year until you reach $1,000,000
$100 off shipments into the Amazon fulfillment network using the Amazon Partnered Carrier program
Free storage and customer returns with auto-enrollment in the FBA New Selection program
$50 credit to create Sponsored Products or Sponsored Brands ads
How to sell with Amazon
Our newly revised beginner's guide provides an overview of how to create a selling account, list products, fulfill customer orders, and more. Learn how to succeed with Amazon—whether you’re new to online retail or just new to the Amazon store.
“When we made that important strategic decision a couple years ago to really focus on Amazon as a key driver and priority channel for the business we’ve [more than] tripled from that point.”
Daniel Millar
Co-Founder and Chief Growth Officer
In 2023, US-based sellers sold more than 4.5 billion items—an average of 8,600 items every minute.3
Get 10% back on your first $50,000 in branded sales. Learn how
Your business at scale
Amazon customers bought roughly 8,600 items per minute from US sellers in 2023.3 Build, grow, and scale your brand with our innovative toolkit: world-class logistics, a proven customer experience, rich data insights, and cutting-edge advertising and marketing solutions. This is your path toward profitability.
“When we launched on Amazon, I had expectations that Amazon would be about 10% to 20% of our total business. Within the first six months, it was 50%. It just exploded. And it really changed the way I thought about the future of our business.”
Dee Murthy
Co-Founder
In 2023, US-based Amazon sellers averaged more than $250,000 in annual sales3
Outsource your logistics
With Fulfillment by Amazon (FBA), you store products in our fulfillment centers, and we pick, pack, ship, and deliver to customers while handling returns and customer service. New sellers can also enjoy credits for shipments into our fulfillment network as part of New Seller Incentives.
Advertise with Amazon
Get discovered, increase sales, and control costs with Amazon Ads. Use cost-per-click (CPC) campaigns to showcase your products and brand, or try formats like video, audio, and devices ads. You control your bids and budget, which means you never have to overspend.
Sell more with the New Seller Guide
The New Seller Guide is a set of brand, logistics, pricing, and promotional services that we recommend to sellers who are just getting started with Amazon. Sellers who adopt these services can take advantage of over $50,000 in New Seller Incentives.
Your brand experienced
Connect your brand with new customers. Control the experience from discovery to your dedicated storefront, and from your product pages to their inboxes. In 2023, brand owners’ sales grew more than 22% in the Amazon store compared to the previous year.3 Communicate your core values, build loyal relationships, and ignite your brand experience.
"We found that the tools, the features, everything that we can do within the branded storefront can mimic what we’re doing on our website."
Susan Petersen
Chairwomen & Chief Brand Officer
More than 60% of sales in the Amazon store come from independent sellers3
Build a dedicated storefront
Showcase your brand and products in a multipage, immersive shopping experience with Amazon Stores. Curate content to inspire, educate, and help customers discover your brand, and get insights into related sales, visits, page views, and traffic sources.
Optimize your brand content
Showcase your brand and product features on Amazon product pages, and run A/B tests to optimize your content for conversion using Manage Your Experiments. Thousands of sellers have used this tool to maximize product listings.
Inform your strategy
Make informed, strategic decisions about your product portfolio, marketing, and advertising activities with valuable insights from Brand Analytics. Hundreds of thousands of sellers have used this tool to accelerate the growth of their brand.
Your success supported
Protect your brand and IP with powerful tools to defend against counterfeits and fraud, plus get critical performance metrics to monitor customer sentiment and ensure a top-tier, always-on brand experience. Get started with one-to-one onboarding support for insights to help you take your business to the next level.
"The automated protections and the self-service removal of counterfeit products, is a significant development that will help ensure our customers receive authentic Vera Bradley products from Amazon."
Mark Dely
Chief Legal & Administrator Officer
In 2023, Amazon Brand Registry proactively blocked or removed 99% of listings suspected of counterfeiting or other forms of absuse4
Register your brand
Unlock a suite of tools designed to help you manage your brand and create a better customer experience, including automated protection and powerful search tools to find and report violations.
Get a helping hand
Add a designated customer success manager to help you scale. Get data-driven advice and develop tailored strategies with Strategic Account Services.
Scale with apps and services
Amazon's Service Provider Network connects you with thousands of Amazon-vetted service providers. Our Selling Partner Appstore has also helped more than a million sellers worldwide to build, manage, automate, and scale their businesses.
Brand case studies
Go mobile
Use the free Amazon Seller app
The Amazon Seller app is packed with features to help you manage and grow your ecommerce business wherever you are. It gives you the freedom to take care of business details right from your phone or tablet.
Resources for new sellers
Online Selling Guide
Learn how to sell new products, build your business, and reach even more customers online.
Seller University
Explore educational resources and learn to succeed as an Amazon seller.
Selling Partner Appstore
Discover Amazon-approved third-party software to automate, manage, and grow your business.
Stay connected
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Just have a few items to sell?
*A Professional selling account is $39.99/month + selling fees. Learn more
1 Amazon internal data, FY2021 survey of 21.2K U.S. multichannel sellers.
2Amazon Internal Data, 2022
32023 Amazon Small Business Empowerment Report
42024 Amazon Brand Protection Report
1 Amazon internal data, FY2021 survey of 21.2K U.S. multichannel sellers.
2Amazon Internal Data, 2022
32023 Amazon Small Business Empowerment Report
42024 Amazon Brand Protection Report
