Consumer & Gadgets

YouTube influencers: Gaming's best friend or worst enemy?

YouTube influencers are shaping the gaming industry in unexpected ways, and a new study in the journal Marketing Science uncovers the surprising truth: Although influencers can drive massive engagement with video games, they ...

Consumer & Gadgets

What is the 'digital gender gap?'

Digital technologies, such as the internet and mobile phones, have spread widely, and become integral to many parts of our lives. Yet women continue to lag behind men in digital access in many countries.

page 1 from 10