Job Summary
The Assistant Manager, managing the development
of new store locations and driving brand expansion with the direction of retail
expansion. This role includes identifying potential store sites, managing
leasing negotiations, and ensuring timely store openings. The individual will
also work closely with internal teams, malls, and landlords to execute leases
and launch new stores in line with business objectives. In addition to store
development, the Assistant Manager will create and implement retail marketing
strategies to enhance traffic, increase conversion rates, and optimize store
performance across different regions and demographics. The ideal candidate will play a key role in
aligning marketing activities with overall business objectives and KPIs,
fostering customer loyalty, and ensuring seamless and impactful store launches.
The Day-To-Day Activities
New Store
Development & Leasing:- Location
Identification & Leasing:
- Collaborate
with the Head of Retail to identify potential locations for new stores,
focusing on strategic malls, retail districts, and high-traffic areas.
- Negotiate
leasing terms with landlords and property managers, ensuring favourable
conditions for the brand.
- Manage the
store leasing process, including obtaining internal approvals, reviewing
leasing documents, and overseeing the timely execution of lease agreements.
- Coordinate
with Facility & Internal Teams:
- Work closely
with the internal facility team to ensure the execution of Letter of Offer
(LOO) and Tenancy Agreement (TA) are in line with store development
timelines.
- Coordinate
with project and internal teams to ensure smooth construction and fit-out for
new stores.
- Project
Management & Timelines:
- Assist the
Head of Retail in tracking and managing the new store development timeline,
ensuring that deadlines for store openings are met.
- Oversee all
necessary steps to prepare new locations for opening, from lease execution to
store fit-out completion.
- Monitor
progress and address any issues that arise to ensure a seamless store
opening.
In-Store
Marketing
- Customer
Traffic & Store Performance:
- Develop and
implement targeted strategies to drive foot traffic to new stores based on
local demographics and regional characteristics.
- Create
tailored in-store marketing activations, promotional events, and merchandising
strategies that resonate with different customer segments, ensuring high
customer engagement.
- Work closely
with retail operation team and PTMS to assess store performance, optimize
customer experiences, and improve conversion rates in each store.
- Retail Campaigns
& Incentives:
- Plan and
execute monthly marketing campaigns aimed at increasing sales, enhancing
customer experience, and boosting store traffic.
- Develop and
implement incentive programs to motivate store staff, ensuring alignment with
overall business goals.
- Track and
analyse the success of campaigns, providing recommendations for future
improvements.
- Mall
Branding & Partnerships:
- Develop
strong relationships with mall management teams to secure branding
opportunities, such as Social media platforms, exclusive promotions,
visibility enhancements, and mall-wide campaigns that drive customer traffic
into stores.
- Work with
mall marketing teams to coordinate cross-promotion opportunities and create
initiatives that increase footfall to new and existing stores.
Collaboration
& Reporting:
- Reporting
& Performance Tracking:
- Work with the
stake holder on the reports and provide regular updates to the Head of Retail
on the progress of new store development, campaign performance, and store
traffic metrics.
- Analyse key
performance indicators (KPIs) to track the success of marketing initiatives,
store openings, and customer engagement strategies.
Market
Research & Strategy Development:
- Regional
Strategy Development:
- Conduct
analysis to understand regional customer preferences and adapt strategies to
fit local needs.
- Develop and
implement localized marketing strategies that increase brand presence and
align with demographic trends in each store's location.
- Monitor competitor
activities in the retail space to identify trends, opportunities, and
potential threats to brand growth.
- Adjust store
development and marketing strategies as needed based on competitive analysis
and market insights.