Closing Date : 28/02/2025

Specialist, Store Development  

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Top Reasons To Join Us!
•  Awarded For
    o Most Preferred Employers in Telecommunication Industry (2022, 2023 & 2024)
    o Bronze Winner in Cross-Generational Workforce Engagement (2024)
    o Gold Winner for Excellence in Workplace Culture (2021)
•  Comprehensive medical, dental, optical and insurance benefits
•  Flexi working hours arrangements
•  Staff Line & Device Subsidy
•  Smart Casual Attire
•  Child Parental Care Leave
•  Convenient location with access to public transport (Imbi Monorail/Bukit Bintang MRT)
•  Special employee discounts for selected F&B Brands

Job Summary

The Assistant Manager, managing the development of new store locations and driving brand expansion with the direction of retail expansion. This role includes identifying potential store sites, managing leasing negotiations, and ensuring timely store openings. The individual will also work closely with internal teams, malls, and landlords to execute leases and launch new stores in line with business objectives. In addition to store development, the Assistant Manager will create and implement retail marketing strategies to enhance traffic, increase conversion rates, and optimize store performance across different regions and demographics. The ideal candidate will play a key role in aligning marketing activities with overall business objectives and KPIs, fostering customer loyalty, and ensuring seamless and impactful store launches.


The Day-To-Day Activities

New Store Development & Leasing:

  • Location Identification & Leasing:
  1. Collaborate with the Head of Retail to identify potential locations for new stores, focusing on strategic malls, retail districts, and high-traffic areas.
  2. Negotiate leasing terms with landlords and property managers, ensuring favourable conditions for the brand.
  3. Manage the store leasing process, including obtaining internal approvals, reviewing leasing documents, and overseeing the timely execution of lease agreements.
  4. Coordinate with Facility & Internal Teams:
  5. Work closely with the internal facility team to ensure the execution of Letter of Offer (LOO) and Tenancy Agreement (TA) are in line with store development timelines.
  6. Coordinate with project and internal teams to ensure smooth construction and fit-out for new stores.

  • Project Management & Timelines:
  1. Assist the Head of Retail in tracking and managing the new store development timeline, ensuring that deadlines for store openings are met.
  2. Oversee all necessary steps to prepare new locations for opening, from lease execution to store fit-out completion.
  3. Monitor progress and address any issues that arise to ensure a seamless store opening.
In-Store Marketing

  • Customer Traffic & Store Performance:

  1. Develop and implement targeted strategies to drive foot traffic to new stores based on local demographics and regional characteristics.
  2. Create tailored in-store marketing activations, promotional events, and merchandising strategies that resonate with different customer segments, ensuring high customer engagement.
  3. Work closely with retail operation team and PTMS to assess store performance, optimize customer experiences, and improve conversion rates in each store.

  • Retail Campaigns & Incentives:

  1. Plan and execute monthly marketing campaigns aimed at increasing sales, enhancing customer experience, and boosting store traffic.
  2. Develop and implement incentive programs to motivate store staff, ensuring alignment with overall business goals.
  3. Track and analyse the success of campaigns, providing recommendations for future improvements.

  • Mall Branding & Partnerships:

  1. Develop strong relationships with mall management teams to secure branding opportunities, such as Social media platforms, exclusive promotions, visibility enhancements, and mall-wide campaigns that drive customer traffic into stores.
  2. Work with mall marketing teams to coordinate cross-promotion opportunities and create initiatives that increase footfall to new and existing stores.

Collaboration & Reporting:

  • Reporting & Performance Tracking:
  1. Work with the stake holder on the reports and provide regular updates to the Head of Retail on the progress of new store development, campaign performance, and store traffic metrics.
  2. Analyse key performance indicators (KPIs) to track the success of marketing initiatives, store openings, and customer engagement strategies.

Market Research & Strategy Development:

  • Regional Strategy Development:
  1. Conduct analysis to understand regional customer preferences and adapt strategies to fit local needs.
  2. Develop and implement localized marketing strategies that increase brand presence and align with demographic trends in each store's location.

  • Competitive Analysis:
  1. Monitor competitor activities in the retail space to identify trends, opportunities, and potential threats to brand growth.
  2. Adjust store development and marketing strategies as needed based on competitive analysis and market insights.

About You

  • Bachelor’s degree in Business Administration, Marketing, Retail Management, or related field.
  • Minimum of 3-5 years of experience in retail development, marketing, or a related field.
  • Strong knowledge of the retail process, mall branding execution and store development.
  • Experience in planning and executing marketing campaigns and customer engagement strategies.
  • Proven track record in driving store performance and increasing conversion rates.
  • Excellent project management and organizational skills with the ability to handle multiple tasks and meet deadlines.
  • Strong negotiation and communication skills, with the ability to collaborate effectively with internal teams, mall management, and external partners.
  • Proficiency in Microsoft Office Suite (Excel, PowerPoint, Word) and retail management systems.

What’s Next ?
Once you have applied online, our team will review your application and due to a high volume of applications, only shortlisted candidates will be notified.