Skip to main content

Tips for PR Managers and Agencies

The following are tips for PR and Communications Managers and Agencies in APM, AIOps, Observability, DEM, NPM and related markets.

Please put Pete Goldin's email address on your PR mailing lists and keep APMdigest informed about your company or your client's business. Our Industry News section may feature some of your press releases.

Also, if you are interested in contributing a blog to APMdigest, contact Pete Goldin.

Click here to read editorial guidelines for blogs from non-vendors.

Click here to read guidelines for blogs from vendors.

Click here to read guidelines for submitting a quote for an APMdigest list, such as our annual APM Predictions list.

Click here to find out more about APMdigest.

Posting Your Company News on APMdigest

Here are a couple more tips related to posting your PR on APMdigest:

For press releases, please send a link to the PR on the day of the announcement to Pete Goldin. This is the best way to ensure your news is posted, assuming it meets APMdigest guidelines.

■ APMdigest prefers not to receive embargoed press releases. If you send a press release prior to the day of release, there is less of a chance the news will be posted in a timely manner.

■ APMdigest does not do "briefings" on new products or other news, but we will cover your new product announcement or other news in our Industry News section if it applies to APM or one of the other markets we cover, and meets our guidelines for the type of announcements we cover. No need to set up a briefing, just send the press release.

■ Send any PR, news or blog submission ideas to Pete Goldin. We read every email. If APMdigest is interested in posting your content, we will definitely get back to you. If you do not hear back from us, we are not ignoring you — it simply means that particular content is not the right fit for APMdigest. Unfortunately we get so many requests to post content, we do not always have the ability to respond with a "no thanks."

■ If a press release is about a study or survey relevant to APM or the related markets covered by APMdigest, this content would not be posted in our Industry News section. It would be posted as a blog in our Vendor Forum under a byline from your company or client. Click here to read guidelines for setting up a blogging account and contributing to our Vendor Forum blog. APMdigest is very interested in this type of content.

■ If a press release or other announcement is from a sponsor of APMdigest, we include links to the company home page at the end of the post, as well as other links that relate to the news. We also include a clickable copy of the sponsor's ad and logo embedded within the post.

■ If a press release or other announcement is from a company that is not a sponsor of APMdigest, no links are included with the post.

■ APMdigest does not post press release text verbatim in our Industry News section. Most press releases are edited prior to posting, to meet APMdigest guidelines. For example, the following are usually removed from the post: claims to be the leader in the market or first to market or unique in the market; overly promotional or hyperbolic text; quotes from executives stating they are excited or delighted about the announcement; boilerplate company profiles or product descriptions; references to previous news announcements; most quotes from and references to customers; product pricing; any hyperlinks.

Types of Technologies Covered by APMdigest

APMdigest posts news relating to APM and all related technologies.

Click here for a list of topics covered by APMdigest

Types of PR Covered by APMdigest

To be covered in APMdigest Industry News, the announcement must qualify as "news", meaning it must be something new that has not been announced or covered before.

APMdigest posts press releases and other announcements about:

■ New products

■ New product versions or releases

■ New free tools

■ New features

■ Product, tool or feature availability

■ New services

■ New partnerships

■ Acquisitions

■ Certifications

■ Special programs, such as partner programs

■ New CEO or President

Typically APMdigest does not cover news on company growth, quarterly or annual financial results, company events, new business wins, awards, inclusion in analyst reports, new hires, webinars, white papers. We make some exceptions to these rules for APMdigest sponsors.

The Latest

Industry experts offer predictions on how DataOps and related technologies will evolve and impact business in 2025. Part 3 covers data technology ...

Industry experts offer predictions on how DataOps and related technologies will evolve and impact business in 2025. Part 2 covers DataOps roles, Data Observability, Business Intelligence and Analytics ...

Industry experts offer predictions on how DataOps and related technologies will evolve and impact business in 2025 ...

Gartner highlighted the six trends that will have a significant impact on infrastructure and operations (I&O) for 2025 ...

Since IT costs can consume a significant share of revenue ... enterprises should (but often don't) pay close attention to the efficiency of IT operations at scale. Improving operational cost structures even fractionally can yield major savings for larger organizations, often in the tens of millions of dollars ...

Being able to access the full potential of artificial intelligence (AI) and advanced analytics has become a critical differentiator for businesses. These technologies allow for more informed decision-making, boost operational efficiency, enhance security, and reveal valuable insights hidden within massive data sets. Yet, for organizations to truly harness AI's capabilities, they must first tap into an often-overlooked asset: their mainframe data ...

The global IT skills shortage will persist, and perhaps worsen, over the next few years, carrying a collective price tag of more than $5 trillion. Organizations must search for ways to streamline their IT service management (ITSM) workflows in addition to, or even apart from, hiring more staff. Those who don't find alternative methods of ITSM efficiency will be left behind by their competitors ...

Embedding greater levels of deep learning into enterprise systems demands these deep-learning solutions to be "explainable," conveying to business users why it predicted what it predicted. This "explainability" needs to be communicated in an easy-to-understand and transparent manner to gain the comfort and confidence of users, building trust in the teams using these solutions and driving the adoption of a more responsible approach to development ...

Modern people can't spend a day without smartphones, and businesses have understood this very well! Mobile apps have become an effective channel for reaching customers. However, their distributed nature and delivery networks may cause performance problems ... Performance engineering can be a solution.

Image
Cigniti

Industry experts offer predictions on how Cloud, FinOps and related technologies will evolve and impact business in 2025. Part 3 covers FinOps ...

Tips for PR Managers and Agencies

The following are tips for PR and Communications Managers and Agencies in APM, AIOps, Observability, DEM, NPM and related markets.

Please put Pete Goldin's email address on your PR mailing lists and keep APMdigest informed about your company or your client's business. Our Industry News section may feature some of your press releases.

Also, if you are interested in contributing a blog to APMdigest, contact Pete Goldin.

Click here to read editorial guidelines for blogs from non-vendors.

Click here to read guidelines for blogs from vendors.

Click here to read guidelines for submitting a quote for an APMdigest list, such as our annual APM Predictions list.

Click here to find out more about APMdigest.

Posting Your Company News on APMdigest

Here are a couple more tips related to posting your PR on APMdigest:

For press releases, please send a link to the PR on the day of the announcement to Pete Goldin. This is the best way to ensure your news is posted, assuming it meets APMdigest guidelines.

■ APMdigest prefers not to receive embargoed press releases. If you send a press release prior to the day of release, there is less of a chance the news will be posted in a timely manner.

■ APMdigest does not do "briefings" on new products or other news, but we will cover your new product announcement or other news in our Industry News section if it applies to APM or one of the other markets we cover, and meets our guidelines for the type of announcements we cover. No need to set up a briefing, just send the press release.

■ Send any PR, news or blog submission ideas to Pete Goldin. We read every email. If APMdigest is interested in posting your content, we will definitely get back to you. If you do not hear back from us, we are not ignoring you — it simply means that particular content is not the right fit for APMdigest. Unfortunately we get so many requests to post content, we do not always have the ability to respond with a "no thanks."

■ If a press release is about a study or survey relevant to APM or the related markets covered by APMdigest, this content would not be posted in our Industry News section. It would be posted as a blog in our Vendor Forum under a byline from your company or client. Click here to read guidelines for setting up a blogging account and contributing to our Vendor Forum blog. APMdigest is very interested in this type of content.

■ If a press release or other announcement is from a sponsor of APMdigest, we include links to the company home page at the end of the post, as well as other links that relate to the news. We also include a clickable copy of the sponsor's ad and logo embedded within the post.

■ If a press release or other announcement is from a company that is not a sponsor of APMdigest, no links are included with the post.

■ APMdigest does not post press release text verbatim in our Industry News section. Most press releases are edited prior to posting, to meet APMdigest guidelines. For example, the following are usually removed from the post: claims to be the leader in the market or first to market or unique in the market; overly promotional or hyperbolic text; quotes from executives stating they are excited or delighted about the announcement; boilerplate company profiles or product descriptions; references to previous news announcements; most quotes from and references to customers; product pricing; any hyperlinks.

Types of Technologies Covered by APMdigest

APMdigest posts news relating to APM and all related technologies.

Click here for a list of topics covered by APMdigest

Types of PR Covered by APMdigest

To be covered in APMdigest Industry News, the announcement must qualify as "news", meaning it must be something new that has not been announced or covered before.

APMdigest posts press releases and other announcements about:

■ New products

■ New product versions or releases

■ New free tools

■ New features

■ Product, tool or feature availability

■ New services

■ New partnerships

■ Acquisitions

■ Certifications

■ Special programs, such as partner programs

■ New CEO or President

Typically APMdigest does not cover news on company growth, quarterly or annual financial results, company events, new business wins, awards, inclusion in analyst reports, new hires, webinars, white papers. We make some exceptions to these rules for APMdigest sponsors.

The Latest

Industry experts offer predictions on how DataOps and related technologies will evolve and impact business in 2025. Part 3 covers data technology ...

Industry experts offer predictions on how DataOps and related technologies will evolve and impact business in 2025. Part 2 covers DataOps roles, Data Observability, Business Intelligence and Analytics ...

Industry experts offer predictions on how DataOps and related technologies will evolve and impact business in 2025 ...

Gartner highlighted the six trends that will have a significant impact on infrastructure and operations (I&O) for 2025 ...

Since IT costs can consume a significant share of revenue ... enterprises should (but often don't) pay close attention to the efficiency of IT operations at scale. Improving operational cost structures even fractionally can yield major savings for larger organizations, often in the tens of millions of dollars ...

Being able to access the full potential of artificial intelligence (AI) and advanced analytics has become a critical differentiator for businesses. These technologies allow for more informed decision-making, boost operational efficiency, enhance security, and reveal valuable insights hidden within massive data sets. Yet, for organizations to truly harness AI's capabilities, they must first tap into an often-overlooked asset: their mainframe data ...

The global IT skills shortage will persist, and perhaps worsen, over the next few years, carrying a collective price tag of more than $5 trillion. Organizations must search for ways to streamline their IT service management (ITSM) workflows in addition to, or even apart from, hiring more staff. Those who don't find alternative methods of ITSM efficiency will be left behind by their competitors ...

Embedding greater levels of deep learning into enterprise systems demands these deep-learning solutions to be "explainable," conveying to business users why it predicted what it predicted. This "explainability" needs to be communicated in an easy-to-understand and transparent manner to gain the comfort and confidence of users, building trust in the teams using these solutions and driving the adoption of a more responsible approach to development ...

Modern people can't spend a day without smartphones, and businesses have understood this very well! Mobile apps have become an effective channel for reaching customers. However, their distributed nature and delivery networks may cause performance problems ... Performance engineering can be a solution.

Image
Cigniti

Industry experts offer predictions on how Cloud, FinOps and related technologies will evolve and impact business in 2025. Part 3 covers FinOps ...