Series 7, 8, 9
Series 10
Get 3 months of Fitness+ free when you buy any Apple Watch.1 Shop Apple Watch
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Motivation on your wrist. Apple Watch inspires you to stay active, day after day.
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The thinnest Apple Watch ever, with our biggest display.2
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Get invaluable health insights, including sleep apnoea notifications.4
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Fastest-charging Apple Watch ever.3 Get 80% battery in 30 minutes.
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Enhance your aquatic adventures with depth and water temperature sensors.
Series 10 has the largest screen area of any Apple Watch. It has up to 75% more screen area than Series 3 and up to 30% more screen area than Series 4, 5, 6 and SE. So you can see and do even more.
Jet Black.
Hi, gloss.
For the first time, Apple Watch comes in an eye-catching Jet Black aluminium. The case is polished until it’s extremely reflective. It then goes through a 30-step anodisation process to create a deep, glossy black that’s truly striking. The result is a timeless, sophisticated look.
Jet Black
Silver
Rose Gold
Titanium.
Polished to perfection.
In another exciting first, you can choose from three polished titanium finishes that are as beautiful as they are tough. They’re made of aerospace-grade titanium that’s polished to a mirror-like shine. With titanium’s remarkable strength-to-weight ratio, Series 10 weighs almost 20% less than Series 9 stainless steel while still being extremely durable.
All titanium finishes
Slate
Natural
Gold
Health insights for days. And nights.
From sleep tracking to heart health notifications and much more, the advanced sensors in Series 10 help you better understand your health.
Sleep apnoea is a condition where breathing stops repeatedly and causes disrupted sleep. If untreated, it can lead to hypertension, type 2 diabetes and cardiac issues. You can now be notified if signs of sleep apnoea are detected and receive a report that helps you navigate conversations with your healthcare provider.4
80%
of sleep apnoea cases are undiagnosed4
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Sleep on it. Get help setting up a bedtime routine and tracking your sleep. See the time you spent in REM, Core and Deep sleep, as well as when you might have woken up. If you’re running low on battery, you can get 8 hours of sleep tracking with just an 8-minute charge.5
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Vital metrics. The new Vitals app helps you identify changes in your daily health status.8 Quickly see your key overnight health metrics right on your wrist — including heart rate, respiratory rate, wrist temperature and sleep duration.
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Fit for anything.
Series 10 is the perfect fitness partner. It motivates you to stay active, tracks all your workouts and gives you the metrics you need.
The new water temperature sensor gives you more information for your swim workouts. And a new depth sensor makes Series 10 great for swimming and snorkelling.11 So go on, make a splash.
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Exercise your options. From running and strength training to Pilates and dance, Apple Watch delivers a healthy number of ways to work out — and all the metrics you could want.
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Run rings around your day. The Activity app tracks your fitness goals and encourages you to close your Move, Exercise and Stand rings every day. Now you can easily pause your Activity rings or adjust your goals for every day of the week.
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Work it out with training load. Now you can see how the intensity and duration of your workouts may impact your body over time. So you can make an educated decision on when to push or when to recover.
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Sea the new Tides app. Check conditions for over 115,000 beaches and 5,000 surf spots around the world, including high and low tides, rising and falling tides, and sunrise and sunset.
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Your snorkelling buddy. The Oceanic+ app comes to Series 10 with fun, new snorkelling features.12 While underwater, you’ll be able to track your time, maximum depth, direction and other metrics.
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Apple Watch plus Fitness+. Using Apple Watch with Fitness+ lets you see your real‑time metrics onscreen. And you get the freedom of audio‑guided walks, runs and meditations when you don’t have your iPhone with you.
Intelligent ways to stay connected.
Stay connected to the people and things that you care about most. Cellular lets you keep in touch, even when you don’t have your iPhone nearby.13 And intelligent new features help you stay informed and on top of everything.
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Smarts that stack up. The Smart Stack automatically shows relevant information throughout the day based on time, location and more. Like if rain is coming. Live Activities can keep you updated on things like sports scores or your upcoming flight.
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Words travel fast. The new Translate app automatically adds a widget to your Smart Stack when you’re travelling somewhere a different language is spoken. You can even download languages to your watch so you can use Translate without your iPhone, Wi‑Fi or a mobile data connection.14
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Go without your phone. Take a call from the trail. Return a text on your run. Cellular lets you leave your phone behind without missing a beat.13
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Always have money at hand. Pay from your wrist with Apple Pay.15 You can also use the Wallet app as your home key, vehicle key, boarding pass and travel card.
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No more hide and seek. Precision Finding directs you to your iPhone by showing you its distance and direction.16 When you get close, haptic feedback, an audible chirp and a visual indicator help you zero in on it.
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Hear here. Easily stream music, podcasts and audiobooks with AirPods. If you don’t have headphones nearby and want to listen to something quickly, you can now play audio through the Apple Watch speaker.
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More apps in a tap. Get access to tens of thousands of apps with the App Store. It’s a great way to customise your watch for whatever you love to do.
Keep help
close at hand.
Life is full of the unexpected. That’s why Apple Watch is there to call for help when you need it most. And now it can let someone know when you’ve safely made it to a destination.
Need help? Apple Watch has your back. Just press and hold the side button to call emergency services and share your location.17
Apple Watch can automatically detect if you’ve taken a hard fall or been in a serious car crash. If you need help, it will call emergency services, share your location and notify your emergency contacts.17
Check In notifies someone when you arrive at a destination. If you’re going for a run after dark, you can start a Check In for the duration of your workout to automatically notify a friend when you’ve finished.18
Designed to make a difference.
What matters to you matters to Apple too. From using more recycled materials that minimise environmental impact. To privacy protections that give you more control over your data. To creating built‑in features that make Apple Watch accessible to all.
Series 10 cases are made with 100% recycled aluminium or 95% recycled titanium. This year, you can configure any Apple Watch in any material or finish to be carbon neutral.19
Learn about Apple and the environment
Your health data stays on your device and is encrypted when your Apple Watch is locked with a passcode. And it’s never shared without your permission.
Learn about Apple and privacy
Built-in features like AssistiveTouch, VoiceOver and wheelchair workouts help make Apple Watch accessible to everyone.
Learn about Apple and accessibility
Keep exploring Apple Watch
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- Jet Black
- Rose Gold
- Silver
- Slate
- Gold
- Natural
- +more
Currently ViewingBuy
46mm or 42mm
aluminium or titanium case
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Wide-angle Always-On Retina display
Up to 2,000 nits -
Up to 40% brighter when viewed at an angle
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S10 SiP
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Double tap gesture
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Faster on-device Siri
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Precision Finding for iPhone16
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Apple Watch SEAll the essentials.
Light on price.
- Midnight
- Starlight
- Silver
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44mm or 40mm
aluminium case
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Retina display
Up to 1,000 nits -
Up to 40% brighter when viewed at an angle not applicable
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S8 SiP
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Siri
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Find iPhone
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High and low heart rate notifications
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High and low heart rate notifications
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Irregular rhythm notifications7
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Low cardio fitness notifications
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Sleep apnea notifications not applicable
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Up to 18 hours22
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Low Power Mode
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Fast charging not applicable