Sway
The Irresistible Pull of Irrational Behavior
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Narrado por:
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John Apicella
Acerca de esta escucha
A Harvard Business School student pays over $200 for a $20 bill. Washington, D.C., commuters ignore a free subway concert by a violin prodigy. A veteran airline pilot attempts to take off without control-tower clearance and collides with another plane on the runway. Why do we do the wildly irrational things we sometimes do?
Drawing on cutting-edge research from the fields of social psychology, behavioral economics, and organizational behavior, brothers Ori and Rom Brafman reveal the dynamic forces that act on us repeatedly over time, affecting nearly every aspect of our personal and business lives. They show how we are sabotaged by loss aversion (going to great lengths to avoid perceived losses), the diagnosis bias (ignoring evidence that contradicts our initial take on a person or situation), and commitment (even when a plan isn't working, we are reluctant to change course).
Weaving together colorful stories about dot-com millionaires, game-show audiences, NBA coaches, and the U.S. Supreme Court, this audiobook tours the flip side of reason and points us toward a more rational life.
©2008 Copyright © Ori and Rom Brafman. Recorded by arrangement with Currency/Doubleday Broadway Publishing Group, a division of Random House, Inc. (P)2008 HighBridge CompanyLos oyentes también disfrutaron...
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Reseñas de la Crítica
"Sway helped me recognize an aspect of irrational behavior in my experimental work in physics. Sometimes I have jumped into some research that didn't feel quite right...but some irrational lure, such as the hope of quick success, pulled me in." (Martin L. Perl, 1995 Nobel Laureate in physics)
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Historia
How important is luck in economic success? No question more reliably divides conservatives from liberals. As conservatives correctly observe, people who amass great fortunes are almost always talented and hardworking. But liberals are also correct to note that countless others have those same qualities yet never earn much. In recent years, social scientists have discovered that chance plays a much larger role in important life outcomes than most people imagine.
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Not what is advertised
- De Andre en 04-18-17
De: Robert H. Frank
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The Culture Code
- The Secrets of Highly Successful Groups
- De: Daniel Coyle
- Narrado por: Will Damron
- Duración: 7 h y 13 m
- Versión completa
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In The Culture Code, Daniel Coyle goes inside some of the world's most successful organizations - including Pixar, the San Antonio Spurs, and the US Navy's SEAL Team Six - and reveals what makes them tick. He demystifies the culture-building process by identifying three key skills that generate cohesion and cooperation and explains how diverse groups learn to function with a single mind.
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Anyone in a leadership position should read this
- De Kimberly en 03-04-18
De: Daniel Coyle
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The Plateau Effect
- Getting From Stuck to Success
- De: Bob Sullivan, Hugh Thompson
- Narrado por: Don Hagen
- Duración: 9 h y 3 m
- Versión completa
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The Plateau Effect is a powerful law of nature that affects everyone. Learn to identify plateaus and break through any stagnancy in your life - from diet and exercise, to work, to relationships. The Plateau Effect shows how athletes, scientists, therapists, companies, and musicians around the world are learning to break through their plateau - to turn off the forces that cause people to “get used to” things - and turn on human potential and happiness in ways that seemed impossible.
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Heath
- De Oliver Nielsen en 07-22-13
De: Bob Sullivan, y otros
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Super Crunchers
- Why Thinking-by-Numbers Is the New Way to Be Smart
- De: Ian Ayres
- Narrado por: Michael Kramer
- Duración: 7 h y 34 m
- Versión completa
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Today, number crunching affects your life in ways you might never imagine. In this lively and groundbreaking new audiobook, economist Ian Ayres shows how today's best and brightest organizations are analyzing massive databases at lightening speed to provide greater insights into human behavior. They are the Super Crunchers.
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Great book on
- De Jon en 01-31-08
De: Ian Ayres
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Seeing What Others Don't
- The Remarkable Ways We Gain Insights
- De: Gary Klein
- Narrado por: Christopher Lane
- Duración: 9 h
- Versión completa
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Insights—like Darwin's understanding of the way evolution actually works, and Watson and Crick's breakthrough discoveries about the structure of DNA-can change the world. We also need insights into the everyday things that frustrate and confuse us so that we can more effectively solve problems and get things done. Yet we know very little about when, why, or how insights are formed—or what blocks them. In Seeing What Others Don't, renowned cognitive psychologist Gary Klein unravels the mystery.
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Not enough actionable ideas
- De Blair en 02-24-15
De: Gary Klein
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Before You Know It
- The Unconscious Reasons We Do What We Do
- De: John Bargh PhD
- Narrado por: George Newbern
- Duración: 11 h y 17 m
- Versión completa
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For more than three decades, Dr. John Bargh has been responsible for the revolutionary research into the unconscious mind, research that informed best sellers like Blink and Thinking Fast and Slow. Now, in what Dr. John Gottman said "will be the most important and exciting book in psychology that has been written in the past 20 years", Dr. Bargh takes us on an entertaining and enlightening tour of the forces that affect everyday behavior while transforming our understanding of ourselves in profound ways.
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Political jab
- De Brad en 10-20-17
De: John Bargh PhD
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Simple Rules
- How to Thrive in a Complex World
- De: Donald Sull, Kathleen M. Eisenhardt
- Narrado por: Jeff Cummings
- Duración: 7 h y 54 m
- Versión completa
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We struggle to manage complexity every day. We follow intricate diets to lose weight, juggle multiple remotes to operate our home entertainment systems, face proliferating data at the office, and hack through thickets of regulation at tax time. But complexity isn't destiny. Sull and Eisenhardt argue there's a better way: by developing a few simple yet effective rules, you can tackle even the most complex problems.
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If you are in any sort of leadership position or plan to be, read this book
- De Rex en 06-09-15
De: Donald Sull, y otros
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The Rational Animal
- How Evolution Made Us Smarter Than We Think
- De: Douglas T. Kenrick, Vladas Griskevicius
- Narrado por: Tim Andres Pabon
- Duración: 8 h y 43 m
- Versión completa
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Why do three out of four professional football players go bankrupt? How can illiterate jungle dwellers pass a test that tricks Harvard philosophers? And why do billionaires work so hard - only to give their hard-earned money away? When it comes to making decisions, the classic view is that humans are eminently rational. But growing evidence suggests instead that our choices are often irrational, biased, and occasionally even moronic. Which view is right - or is there another possibility?
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Good book
- De Justin en 02-17-17
De: Douglas T. Kenrick, y otros
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Performing Under Pressure
- The Science of Doing Your Best When It Matters Most
- De: Hendrie Weisinger, J. P. Pawliw-Fry
- Narrado por: Michael Butler Murray
- Duración: 11 h
- Versión completa
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Performing Under Pressure tackles the greatest obstacle to personal success, whether in a sales presentation, at home, on the golf course, interviewing for a job, or performing onstage at Carnegie Hall. Despite sports mythology, no one rises to the occasion under pressure and does better than they do in practice. The reality is pressure makes us do worse and sometimes leads us to fail utterly. But there are things we can do to diminish its effects on our performance.
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great book!
- De Family Account en 04-01-15
De: Hendrie Weisinger, y otros
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Maximum Influence: 2nd Edition
- The 12 Universal Laws of Power Persuasion
- De: Kurt W Mortensen
- Narrado por: Tim Andres Pabon
- Duración: 8 h y 49 m
- Versión completa
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Salespeople, consultants, managers, executives, entrepreneurs... Influence is a crucial tool for absolutely anyone seeking success and prosperity. But how can everyday people actually become more influential? Maximum Influence unlocks the secrets of the master influencers. Now in an all-new edition, the audiobook combines scientific research with real-world studies, presenting the most authoritative and effective arsenal of persuasion techniques ever.
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Good book
- De Federico Alvarez en 11-21-14
De: Kurt W Mortensen
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Sex, Murder, and the Meaning of Life
- A Psychologist Investigates How Evolution, Cognition, and Complexity Are Revolutionizing Our View of Human Nature
- De: Douglas T. Kenrick
- Narrado por: Fred Stella
- Duración: 7 h y 31 m
- Versión completa
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Between what can be learned from evolutionary psychology and cognitive science a picture emerges. In Sex, Murder, and the Meaning of Life, social psychologist Douglas Kenrick fuses these two fields to create a coherent story of human nature. In his analysis, many ingrained, apparently irrational behaviors—one-night stands, prejudice, conspicuous consumption, even art and religious devotion—are quite explicable and (when desired) avoidable.
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Rather dated and self-aggrandizing
- De Laurie Frick en 07-21-11
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The End of Average
- How We Succeed in a World That Values Sameness
- De: Todd Rose
- Narrado por: Fred Sanders
- Duración: 6 h y 31 m
- Versión completa
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Are you above average? Is your child an A student? Is your employee an introvert or an extrovert? Every day we are measured against the yardstick of averages, judged according to how close we come to it or how far we deviate from it. The assumption that metrics comparing us to an average—like GPAs, personality test results, and performance review ratings—reveal something meaningful about our potential is so ingrained in our consciousness that we don't even question it. That assumption, says Harvard's Todd Rose, is spectacularly—and scientifically—wrong.
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Good intentions, terrible execution
- De Kristofer Jarl en 05-06-19
De: Todd Rose
Las personas que vieron esto también vieron...
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Sway
- De: Matthew John Bocchi
- Narrado por: Timothy Andrés Pabon
- Duración: 7 h y 25 m
- Versión completa
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General
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Historia
After his father died on 9/11 in the World Trade Center, nine-year-old Matthew John Bocchi began an obsessive quest to find out exactly how he died. He researched video tapes, pictures, blogs, anything that could potentially answer the question looming in his mind: Was his father one of the jumpers? In the first memoir told by a child of 9/11, Matt intimately delves into the psychological and emotional torment that ensued after his father's death.
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Unbelievable courage after destruction
- De DBC3Mom en 09-10-20
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The Drunkard's Walk
- How Randomness Rules Our Lives
- De: Leonard Mlodinow
- Narrado por: Sean Pratt
- Duración: 9 h y 19 m
- Versión completa
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General
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Historia
In this irreverent and illuminating audiobook, acclaimed writer and scientist Leonard Mlodinow shows us how randomness, chance, and probability reveal a tremendous amount about our daily lives, and how we misunderstand the significance of everything from a casual conversation to a major financial setback. As a result, successes and failures in life are often attributed to clear and obvious causes, when in actuality they are more profoundly influenced by chance.
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Interested in statistics? This is the book.
- De Robert en 02-21-14
De: Leonard Mlodinow
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Success and Luck
- Good Fortune and the Myth of Meritocracy
- De: Robert H. Frank
- Narrado por: Robert H. Frank
- Duración: 5 h y 19 m
- Versión completa
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General
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Historia
How important is luck in economic success? No question more reliably divides conservatives from liberals. As conservatives correctly observe, people who amass great fortunes are almost always talented and hardworking. But liberals are also correct to note that countless others have those same qualities yet never earn much. In recent years, social scientists have discovered that chance plays a much larger role in important life outcomes than most people imagine.
-
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Not what is advertised
- De Andre en 04-18-17
De: Robert H. Frank
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Predictably Irrational
- The Hidden Forces That Shape Our Decisions
- De: Dan Ariely
- Narrado por: Simon Jones
- Duración: 7 h y 22 m
- Versión completa
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General
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Narración:
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Historia
In a series of illuminating, often surprising experiments, MIT behavioral economist Dan Ariely refutes the common assumption that we behave in fundamentally rational ways. Blending everyday experience with groundbreaking research, Ariely explains how expectations, emotions, social norms, and other invisible, seemingly illogical forces skew our reasoning abilities.
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Good lessons, mediocre science?
- De William Stanger en 02-24-09
De: Dan Ariely
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Collective Illusions
- Conformity, Complicity, and the Science of Why We Make Bad Decisions
- De: Todd Rose
- Narrado por: Jay Ben Markson
- Duración: 7 h y 25 m
- Versión completa
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General
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Narración:
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Historia
Drawing on cutting-edge neuroscience, behavioral economic, and social psychology research, acclaimed author, former Harvard professor, and think tank founder Todd Rose reveals how so much of our thinking about each other is informed by false assumptions that drive bad decisions that make us dangerously mistrustful as a society and hopelessly unhappy as individuals.
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starts well but later deviates from the subject
- De Mats Bengtsson en 06-15-22
De: Todd Rose
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Accelerate: Building and Scaling High Performing Technology Organizations
- De: Nicole Forsgren PhD, Jez Humble, Gene Kim
- Narrado por: Nicole Forsgren
- Duración: 4 h y 58 m
- Versión completa
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General
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Narración:
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Historia
How can we apply technology to drive business value? For years we've been told that the performance of software delivery teams doesn't matter - that it can't provide a competitive advantage to our companies. Through four years of groundbreaking research to include data collected from the State of DevOps reports conducted with Puppet, Dr. Nicole Forsgren, Jez Humble, and Gene Kim set out to find a way to measure software delivery performance - and what drives it - using rigorous statistical methods. This book presents both the findings and the science behind that research, making the information accessible for listeners to apply in their own organizations.
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Only if you have nothing else to do
- De Gvido en 07-24-18
De: Nicole Forsgren PhD, y otros
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Sway
- De: Matthew John Bocchi
- Narrado por: Timothy Andrés Pabon
- Duración: 7 h y 25 m
- Versión completa
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General
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Narración:
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Historia
After his father died on 9/11 in the World Trade Center, nine-year-old Matthew John Bocchi began an obsessive quest to find out exactly how he died. He researched video tapes, pictures, blogs, anything that could potentially answer the question looming in his mind: Was his father one of the jumpers? In the first memoir told by a child of 9/11, Matt intimately delves into the psychological and emotional torment that ensued after his father's death.
-
-
Unbelievable courage after destruction
- De DBC3Mom en 09-10-20
-
The Drunkard's Walk
- How Randomness Rules Our Lives
- De: Leonard Mlodinow
- Narrado por: Sean Pratt
- Duración: 9 h y 19 m
- Versión completa
-
General
-
Narración:
-
Historia
In this irreverent and illuminating audiobook, acclaimed writer and scientist Leonard Mlodinow shows us how randomness, chance, and probability reveal a tremendous amount about our daily lives, and how we misunderstand the significance of everything from a casual conversation to a major financial setback. As a result, successes and failures in life are often attributed to clear and obvious causes, when in actuality they are more profoundly influenced by chance.
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Interested in statistics? This is the book.
- De Robert en 02-21-14
De: Leonard Mlodinow
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Success and Luck
- Good Fortune and the Myth of Meritocracy
- De: Robert H. Frank
- Narrado por: Robert H. Frank
- Duración: 5 h y 19 m
- Versión completa
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General
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Narración:
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Historia
How important is luck in economic success? No question more reliably divides conservatives from liberals. As conservatives correctly observe, people who amass great fortunes are almost always talented and hardworking. But liberals are also correct to note that countless others have those same qualities yet never earn much. In recent years, social scientists have discovered that chance plays a much larger role in important life outcomes than most people imagine.
-
-
Not what is advertised
- De Andre en 04-18-17
De: Robert H. Frank
-
Predictably Irrational
- The Hidden Forces That Shape Our Decisions
- De: Dan Ariely
- Narrado por: Simon Jones
- Duración: 7 h y 22 m
- Versión completa
-
General
-
Narración:
-
Historia
In a series of illuminating, often surprising experiments, MIT behavioral economist Dan Ariely refutes the common assumption that we behave in fundamentally rational ways. Blending everyday experience with groundbreaking research, Ariely explains how expectations, emotions, social norms, and other invisible, seemingly illogical forces skew our reasoning abilities.
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-
Good lessons, mediocre science?
- De William Stanger en 02-24-09
De: Dan Ariely
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Collective Illusions
- Conformity, Complicity, and the Science of Why We Make Bad Decisions
- De: Todd Rose
- Narrado por: Jay Ben Markson
- Duración: 7 h y 25 m
- Versión completa
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General
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Narración:
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Historia
Drawing on cutting-edge neuroscience, behavioral economic, and social psychology research, acclaimed author, former Harvard professor, and think tank founder Todd Rose reveals how so much of our thinking about each other is informed by false assumptions that drive bad decisions that make us dangerously mistrustful as a society and hopelessly unhappy as individuals.
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starts well but later deviates from the subject
- De Mats Bengtsson en 06-15-22
De: Todd Rose
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Accelerate: Building and Scaling High Performing Technology Organizations
- De: Nicole Forsgren PhD, Jez Humble, Gene Kim
- Narrado por: Nicole Forsgren
- Duración: 4 h y 58 m
- Versión completa
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General
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Narración:
-
Historia
How can we apply technology to drive business value? For years we've been told that the performance of software delivery teams doesn't matter - that it can't provide a competitive advantage to our companies. Through four years of groundbreaking research to include data collected from the State of DevOps reports conducted with Puppet, Dr. Nicole Forsgren, Jez Humble, and Gene Kim set out to find a way to measure software delivery performance - and what drives it - using rigorous statistical methods. This book presents both the findings and the science behind that research, making the information accessible for listeners to apply in their own organizations.
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Only if you have nothing else to do
- De Gvido en 07-24-18
De: Nicole Forsgren PhD, y otros
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You Are Not So Smart
- Why You Have Too Many Friends on Facebook, Why Your Memory Is Mostly Fiction, and 46 Other Ways You're Deluding Yourself
- De: David McRaney
- Narrado por: Don Hagen
- Duración: 8 h y 24 m
- Versión completa
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General
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Historia
An entertaining illumination of the stupid beliefs that make us feel wise. You believe you are a rational, logical being who sees the world as it really is, but journalist David McRaney is here to tell you that you're as deluded as the rest of us. But that's OK - delusions keep us sane. You Are Not So Smart is a celebration of self-delusion. It's like a psychology class, with all the boring parts taken out, and with no homework. Based on the popular blog of the same name, You Are Not So Smart collects more than 46 of the lies we tell ourselves everyday.
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Covers a lot of old territory
- De Sarah Dumoulin en 07-19-12
De: David McRaney
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Fooled by Randomness
- The Hidden Role of Chance in Life and in the Markets
- De: Nassim Nicholas Taleb
- Narrado por: Sean Pratt
- Duración: 10 h y 3 m
- Versión completa
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General
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Historia
This audiobook is about luck, or more precisely, how we perceive and deal with luck in life and business. It is already a landmark work, and its title has entered our vocabulary. In its second edition, Fooled by Randomness is now a cornerstone for anyone interested in random outcomes.
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Pass on this one and read The Black Swan
- De Wade T. Brooks en 06-25-12
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Superforecasting
- The Art and Science of Prediction
- De: Philip Tetlock, Dan Gardner
- Narrado por: Joel Richards
- Duración: 9 h y 45 m
- Versión completa
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Everyone would benefit from seeing further into the future, whether buying stocks, crafting policy, launching a new product, or simply planning the week's meals. Unfortunately, people tend to be terrible forecasters. As Wharton professor Philip Tetlock showed in a landmark 2005 study, even experts' predictions are only slightly better than chance. However, an important and underreported conclusion of that study was that some experts do have real foresight.
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Great for Experts
- De Michael en 02-20-17
De: Philip Tetlock, y otros
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The Signal and the Noise
- Why So Many Predictions Fail - but Some Don't
- De: Nate Silver
- Narrado por: Mike Chamberlain
- Duración: 16 h y 21 m
- Versión completa
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Nate Silver built an innovative system for predicting baseball performance, predicted the 2008 election within a hair’s breadth, and became a national sensation as a blogger - all by the time he was 30. He solidified his standing as the nation's foremost political forecaster with his near perfect prediction of the 2012 election. Silver is the founder and editor in chief of the website FiveThirtyEight. Drawing on his own groundbreaking work, Silver examines the world of prediction, investigating how we can distinguish a true signal from a universe of noisy data.
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Learn About Statistics Without All The Math
- De Scott Fabel en 03-09-13
De: Nate Silver
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The Black Swan, Second Edition: The Impact of the Highly Improbable: With a new section: "On Robustness and Fragility"
- Incerto, Book 2
- De: Nassim Nicholas Taleb
- Narrado por: Joe Ochman
- Duración: 15 h y 48 m
- Versión completa
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General
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Historia
A black swan is a highly improbable event with three principal characteristics: It is unpredictable; it carries a massive impact; and, after the fact, we concoct an explanation that makes it appear less random, and more predictable, than it was. The astonishing success of Google was a black swan; so was 9/11. For Nassim Nicholas Taleb, black swans underlie almost everything about our world, from the rise of religions to events in our own personal lives. Elegant, startling, and universal in its applications, The Black Swan will change the way you look at the world.
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Interesting, but over the top
- De Anonymous User en 08-08-19
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Thinking, Fast and Slow
- De: Daniel Kahneman
- Narrado por: Patrick Egan
- Duración: 20 h y 2 m
- Versión completa
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General
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The guru to the gurus at last shares his knowledge with the rest of us. Nobel laureate Daniel Kahneman's seminal studies in behavioral psychology, behavioral economics, and happiness studies have influenced numerous other authors, including Steven Pinker and Malcolm Gladwell. In Thinking, Fast and Slow, Kahneman at last offers his own, first book for the general public. It is a lucid and enlightening summary of his life's work. It will change the way you think about thinking. Two systems drive the way we think and make choices, Kahneman explains....
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Difficult Listen, but Probably a Great Read
- De Mike Kircher en 01-12-12
De: Daniel Kahneman
Lo que los oyentes dicen sobre Sway
Calificaciones medias de los clientesReseñas - Selecciona las pestañas a continuación para cambiar el origen de las reseñas.
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- William
- 05-10-13
Excellent use of examples to illustrate
What made the experience of listening to Sway the most enjoyable?
The author does an excellent job of using specific examples to help illustrate the lessons. The listener is given both the theoretical (for more abstract thinkers), and specific examples to help others relate and understand. Very informative, and exceptionally well organized.
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- Pat Robards
- 09-14-17
unknown factors in our decisions
Exposes the unknown factors in our decisions so we can deal with them rationally and reasonably.
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- Bennett
- 06-28-09
I was swayed by other reviews
I passed this book over several times because of a couple of bad reviews. The truth is, if you enjoy your information delivered through narrative, you'll like this book very much.
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esto le resultó útil a 16 personas
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- Patkos Csaba
- 06-22-16
Good, but not scientifical enough for my taste.
Good, but not scientifical enough for my taste. It contains entertaining anecdotes, nice examples, but not enough actionable content.
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- Omar
- 07-14-14
Anecdotes!
If you have before read/listened to books for Daniel Kahneman, Dan Ariely, Daniel Gilbert or any of the other great psychologists who illustrate the human biases, heuristics and mental fallacies ... then avoid this book.
The books only provides anecdotal evidence for already well studied topics while putting the whole thing in a very clumsy, shallow model.
Most of the anecdotes are entertaining though :)
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esto le resultó útil a 7 personas
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Ejecución
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- Diego V
- 04-02-12
Worth the Discount Price
Any additional comments?
I got this book during a sale. It has some fun facts in it that I would have liked the author to expand on. I would not have purchased for the list price, nor would I waste a credit on it.
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- Melody
- 10-15-20
A worthwhile read
A quick look into the psychology of decision making and how we are swayed to make illogical choices that lead us to be worse off or cause harm to others. This book is also helpful in understanding how altruistic and financial motivation works. So good that I will be listening to it again to take notes and cement these concepts moving forward.
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- Joshua Kim
- 06-10-12
Swayed
The Irresistible Pull of Irrational Behavior by Ori Brafman, Rom Brafman is a sweet, short popularizer of the current social psych and behavioral econ research.
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esto le resultó útil a 5 personas
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- Jason
- 02-12-10
Freakonomics > Sway
Seemed like a less interesting version of Freakonomics.
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esto le resultó útil a 5 personas
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- Stuart
- 02-07-15
It was a good book
It was a good book liked with good information, but if you already read a lot about behavioral theory, psychology, or behavioral economics. Most of the studies are well published and nothing new or exciting. A good review though.
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