Zconomy
How Gen Z Will Change the Future of Business—and What to Do About It
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Narrado por:
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Jason R. Dorsey
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Denise Villa
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The most complete and authoritative guide to Gen Z, describing how leaders must adapt their employment, sales and marketing, product, and growth strategies to attract and keep this important new generation of customers, employees, and trendsetters.
Gen Z changes everything. Today’s businesses are not built to sell and market the way Gen Z shops and buys, or to recruit and employ Gen Z the way they find and keep jobs. Leaders need answers now as gen Z is the fastest growing generation of employees and the most important group of consumer trendsetters. The companies that quickly and comprehensively adapt to Gen Z thinking will be the winners for the next 20 years. Those that don’t will be the losers or become extinct.
Zconomy is the comprehensive survival guide on how leaders must understand and embrace Generation Z. Researched and written by Dr. Denise Villa and Jason Dorsey from The Center for Generational Kinetics, the insights in Zconomy are based on their extensive research, they’ve led more than 60 generational studies, and their work with more than 500 companies around the world.
In Zconomy, Dr. Villa and Dorsey answer: Who is Gen Z? What do employers, marketers, and sales leaders need to know? And, most importantly, what should leaders do now?
This is the critical moment for leaders to understand and adapt to Gen Z or become irrelevant. Gen Z is already reshaping the world of business and this change is only going to accelerate. Zconomy is the definitive manual that will prepare any executive, manager, entrepreneur, HR, or marketing professional to successfully unlock the powerful potential of this emerging generation at this pivotal time.
©2020 Denise Villa (P)2020 HarperCollins PublishersLos oyentes también disfrutaron...
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Hidden beneath the surface of the internet, a new, stark reality is looming - one that cuts to the very heart of our endless debates about the impact of AI. Anthropologist Mary L. Gray and computer scientist Siddharth Suri team up to unveil how services delivered by companies like Amazon, Google, Microsoft, and Uber can only function smoothly thanks to the judgment and experience of a vast, invisible human labor force. These people doing "ghost work" make the internet seem smart. An estimated 8 percent of Americans have worked at least once in this "ghost economy".
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Interesting research, disappointing analysis
- De Rafael Rosa en 05-11-19
De: Mary L. Gray, y otros
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Risky Is the New Safe
- De: Randy Gage
- Narrado por: Randy Gage
- Duración: 4 h y 46 m
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Risky Is the New Safe is a different kind of book for a different kind of thinking - a thought-provoking manifesto for risk takers. It will challenge you to think laterally, question premises, and be a contrarian. Disruptive technology, accelerating speed of change, and economic upheaval are changing the game. The same tired, old conventional thinking won’t get you to success today. Risky Is the New Safe will change the way you look at everything!
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Very Enjoyable
- De Michael en 04-19-13
De: Randy Gage
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The Zappos Experience
- 5 Principles to Inspire, Engage, and Wow
- De: Joseph A. Michelli
- Narrado por: Joseph A. Michelli, Tom Parks
- Duración: 8 h y 32 m
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The Zappos Experience takes you through - and beyond - the playful, offbeat company culture Zappos has become famous for. Michelli reveals what occurs behind the scenes at Zappos, showing how employees at all levels operate on a day-to-day basis while providing the "big picture" leadership methods that have earned the company $1 billion in annual gross sales during the last ten years - with almost no advertising. Michelli breaks the approach down into five key elements.
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Brand propaganda
- De MR A G ADELAAR en 05-22-15
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The Customer Service Revolution
- Overthrow Conventional Business, Inspire Employees, and Change the World
- De: John R. DiJulius III
- Narrado por: Joel Richards
- Duración: 4 h y 54 m
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In The Customer Service Revolution, DiJulius points out how numerous companies have made customer service their biggest competitive advantage, are dominating their industries, and have made price irrelevant. As a result of this customer service revolution, people are being treated differently, better, and in a way like never before. This is a result of how companies and management are treating their employees and how employees are treating each other and the customer - which ultimately permeates into people’s personal lives at home and in their communities.
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Phenomenal practical guidance to taking care of our customers!
- De Nathan Unruh en 07-09-24
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Disruptive Marketing
- What Growth Hackers, Data Punks, and Other Hybrid Thinkers Can Teach Us About Navigating the New Normal
- De: Geoffrey Colon
- Narrado por: Geoffrey Colon
- Duración: 6 h y 14 m
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Now that 75 percent of screen time is spent on connected devices, digital strategies have moved front and center of most marketing plans. But what if that's not enough? What if most people ignore company messages? What if consumer engagement never goes further than the "like" button? A sobering reality is hitting marketers. Technology hasn't just reshaped mass media, it's altering behavior as well. And getting through to customers will take some radical rethinking.
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Needed. Valuable. Welcome contribution.
- De Oliver Nielsen en 04-26-17
De: Geoffrey Colon
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Startup Rising
- The Entrepreneurial Revolution Remaking the Middle East
- De: Christopher M. Schroeder
- Narrado por: Christopher M. Schroeder
- Duración: 7 h y 24 m
- Versión completa
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Despite the world's elation at the Arab Spring, shockingly little has changed politically in the Middle East; even frontliners Egypt and Tunisia continue to suffer repression, fixed elections, and bombings, while Syria descends into civil war. But in the midst of it all, a quieter revolution has begun to emerge, one that might ultimately do more to change the face of the region: Entrepreneurship.
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Inspiring stories
- De Raafat Zaini en 02-13-15
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Becoming Facebook
- The 10 Challenges That Defined the Company That's Disrupting the World
- De: Mike Hoefflinger
- Narrado por: Nicholas Techosky
- Duración: 7 h y 45 m
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Facebook's founding is legend: In a Harvard dorm, wunderkind Mark Zuckerberg invented a new way to connect with friends...and the rest is history. But for the people who actually molded this great idea into a game-changing $300 billion company, the experience was far more tumultuous and uncertain than we might expect. Mike Hoefflinger was one of those Facebook insiders.
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mainly a tribute to the success of FB
- De Anonymous User en 10-07-18
De: Mike Hoefflinger
Lo que los oyentes dicen sobre Zconomy
Calificaciones medias de los clientesReseñas - Selecciona las pestañas a continuación para cambiar el origen de las reseñas.
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- Emily Workman
- 03-16-23
Very interesting
Great data and extremely interesting to hear what the future holds and how things are evolving and what each generation is going to need to do to connect and prepare for.
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- Carol Crouse
- 10-07-24
Fax and suggestions
What I like most of this is that the Contant was based on actual research with Gen Z. The chapters were filled with information from Gen Z on how to communicate with them, work with them and approach them. The narration was a little on the slow side and I had to increase the rate. Otherwise perfection of bounds and I highly recommend this one.
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- Amazon Customer
- 12-27-21
interesting entry into understanding GenZ
data in the book is strong but the voices reading the books were not my fav. listened thru because the content was so good.
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esto le resultó útil a 2 personas
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- Xavi Fajardo Figueroa
- 06-19-21
Un libro lleno de inform útil
Este libro me gustó porque me ayuda a comprender un poco más laa generación que está por entrar a la fuerza laboral. Lo recomiendo
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esto le resultó útil a 1 persona
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- Dale Seefeldt
- 03-03-22
Excellent Insight!
This is probably one of the best books a business person could listen to. It provides such insights into this generation. Insights that businesses need to adopt. Understanding this generation can significantly improve the performance of a company, small and large. I crave for more.
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- Sandmoose
- 01-13-23
We are doomed...
Very good book and I am glad I read it. Written from a Gen Z perspective, it is a like looking into a foreign land for a Gen X like me. The book extolls the greatness of the generation but goes on to explain how the entire world has to change to make them successful. Looking ahead to the generation after them makes me realize the future is bleak. We have an entire generation that can't think for themselves and must be spoon fed reality or given a "safe space" to hide from reality all together. This clarifies the affects of what happens when everyone gets a trophy...
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