Franchise
The Golden Arches in Black America
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Narrated by:
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Machelle Williams
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By:
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Marcia Chatelain
About this listen
From civil rights to Ferguson, Franchise reveals the untold history of how fast food became one of the greatest generators of black wealth in America.
Often blamed for the rising rates of obesity and diabetes among black Americans, fast food restaurants like McDonald's have long symbolized capitalism's villainous effects on our nation's most vulnerable communities. But how did fast food restaurants so thoroughly saturate black neighborhoods in the first place? In Franchise, acclaimed historian Marcia Chatelain uncovers a surprising history of cooperation among fast food companies, black capitalists, and civil rights leaders, who - in the troubled years after King's assassination - believed they found an economic answer to the problem of racial inequality. With the discourse of social welfare all but evaporated, federal programs under presidents Johnson and Nixon promoted a new vision for racial justice: that the franchising of fast food restaurants, by black citizens in their own neighborhoods, could finally improve the quality of black life. Synthesizing years of research, Franchise tells a troubling success story of an industry that blossomed the very moment a freedom movement began to whither.
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In A Collective Bargain, longtime labor organizer, environmental activist, and political campaigner Jane McAlevey makes the case that unions are a key institution capable of taking effective action against today’s super-rich corporate class. Since the 1930s, when unions flourished under New Deal protections, corporations have waged a stealthy and ruthless war against the labor movement. And they’ve been winning.
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Disappointing
- By Ellen on 01-26-20
By: Jane McAlevey
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Fulfillment
- Winning and Losing in One-Click America
- By: Alec MacGillis
- Narrated by: Danny Gavigan
- Length: 12 hrs and 22 mins
- Unabridged
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Alec MacGillis’ Fulfillment is not another inside account or exposé of our most conspicuously dominant company. Rather, it is a literary investigation of the America that falls within that company’s growing shadow. As MacGillis shows, Amazon’s sprawling network of delivery hubs, data centers, and corporate campuses epitomizes a land where winner and loser cities and regions are drifting steadily apart, the civic fabric is unraveling, and work has become increasingly rudimentary and isolated.
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Missing some important angles
- By D. Zimmerle on 08-19-21
By: Alec MacGillis
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Driving While Black
- African American Travel and the Road to Civil Rights
- By: Gretchen Sorin
- Narrated by: Janina Edwards, Gretchen Sorin
- Length: 9 hrs and 8 mins
- Unabridged
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Gretchen Sorin recovers a forgotten history of black motorists, and recounts their creation of a parallel, unseen world of travel guides, black only hotels, and informal communications networks that kept black drivers safe. At the heart of this story is Victor and Alma Green's famous Green Book, begun in 1936, which made possible that most basic American right, the family vacation, and encouraged a new method of resisting oppression.
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Eye-opening
- By Otis on 11-22-21
By: Gretchen Sorin
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Great Society
- A New History
- By: Amity Shlaes
- Narrated by: Terence Aselford
- Length: 17 hrs and 45 mins
- Unabridged
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In Great Society, Shlaes offers a powerful companion to her legendary history of the 1930s, The Forgotten Man, and shows that in fact there was scant difference between two presidents we consider opposites: Johnson and Nixon. Just as technocratic military planning by "the Best and the Brightest" made failure in Vietnam inevitable, so planning by a team of the domestic best and brightest guaranteed fiasco at home. At once history and biography, Great Society sketches moving portraits of the characters in this transformative period.
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How have we forgotten how bad these ideas were?
- By Robert S. Allen on 02-09-20
By: Amity Shlaes
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Gotham
- A History of New York City to 1898
- By: Edwin G. Burrows, Mike Wallace
- Narrated by: Victor Bevine
- Length: 67 hrs and 25 mins
- Unabridged
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In Gotham, Edwin G. Burrows and Mike Wallace have produced a monumental work of history, one that ranges from the Indian tribes that settled in and around the island of Manna-hata, to the consolidation of the five boroughs into Greater New York in 1898. It is an epic narrative, a story as vast and as varied as the city it chronicles, and it underscores that the history of New York is the story of our nation. The events and people who crowd this audiobook guarantee that this is no mere local history. It is in fact a portrait of the heart and soul of America....
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THANK YOU!!!!!
- By Stephen F (SPFJR) on 09-29-18
By: Edwin G. Burrows, and others
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Drive-Thru Dreams
- A Journey Through the Heart of America's Fast-Food Kingdom
- By: Adam Chandler
- Narrated by: Adam Chandler
- Length: 6 hrs and 6 mins
- Unabridged
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Most any honest person can own up to harboring at least one fast-food guilty pleasure. In Drive-Thru Dreams, Adam Chandler explores the inseparable link between fast food and American life for the past century. The dark underbelly of the industry’s largest players has long been scrutinized and gutted, characterized as impersonal, greedy, corporate, and worse. But, in unexpected ways, fast food is also deeply personal and emblematic of a larger-than-life image of America.
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Road Trip Audio!
- By Anonazon on 06-28-19
By: Adam Chandler
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The Redemption of Bobby Love
- A Story of Faith, Family, and Justice
- By: Bobby Love, Cheryl Love
- Narrated by: Harvey Reaves, Cheri VandenHeuvel
- Length: 9 hrs and 13 mins
- Unabridged
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Bobby and Cheryl Love were living in Brooklyn, happily married for decades, when the FBI and NYPD appeared at their door and demanded to know from Bobby, in front of his shocked wife and children: “What is your name? No, what’s your real name?” Bobby’s thirty-eight-year secret was out. As a Black child in the Jim Crow South, Bobby found himself in legal trouble before his 14th birthday. Sparked by the desperation he felt in the face of limited options and the pull of the streets, Bobby became a master thief.
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Heart Wrenching and Heart Warming
- By ArizonaBorn on 01-01-22
By: Bobby Love, and others
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Fight Like Hell
- The Untold History of American Labor
- By: Kim Kelly
- Narrated by: Em Grosland
- Length: 12 hrs and 11 mins
- Unabridged
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Freed Black women organizing for protection in the Reconstruction-era South. Jewish immigrant garment workers braving deadly conditions for a sliver of independence. Asian American fieldworkers rejecting government-sanctioned indentured servitude across the Pacific. Incarcerated workers advocating for basic human rights and fair wages. The queer Black labor leader who helped orchestrate America’s civil rights movement. These are only some of the heroes who propelled American labor’s relentless push for fairness and equal protection under the law.
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It is an important historical cause. Well written, well performed.
- By Amazon Customer on 06-18-24
By: Kim Kelly
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Freedom Farmers
- Agricultural Resistance and the Black Freedom Movement
- By: Monica M. White, LaDonna Redmond - with
- Narrated by: Monica M. White
- Length: 5 hrs and 4 mins
- Unabridged
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In May 1967, internationally renowned activist Fannie Lou Hamer purchased 40 acres of land in the Mississippi Delta, launching the Freedom Farms Cooperative (FFC). Life on the cooperative farm presented an alternative to the second wave of northern migration by African Americans - an opportunity to stay in the South, live off the land, and create a healthy community. Freedom Farmers expands the historical narrative of the Black freedom struggle to embrace the work, roles, and contributions of Southern Black farmers and the organizations they formed.
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HEROIC & WISE COOPERATION TO STAY WITH THE LAND
- By @THEROOTMATTERS on 04-25-21
By: Monica M. White, and others
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Golden Gulag
- Prisons, Surplus, Crisis, and Opposition in Globalizing California
- By: Ruth Wilson Gilmore
- Narrated by: Machelle Williams
- Length: 7 hrs and 57 mins
- Unabridged
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Since 1980, the number of people in US prisons has increased more than 450 percent. Despite a crime rate that has been falling steadily for decades, California has led the way in this explosion, with what a state analyst called "the biggest prison building project in the history of the world". Golden Gulag provides the first detailed explanation for that buildup by looking at how political and economic forces conjoined to produce the prison boom.
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Started off great but devolved into case study
- By normal person on 10-16-21
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Korea
- The Impossible Country
- By: Daniel Tudor
- Narrated by: James Cameron Stewart
- Length: 13 hrs and 44 mins
- Unabridged
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Long overshadowed by Japan and China, South Korea is a small country that happens to be one of the great national success stories of the postwar period. From a failed state with no democratic tradition, ruined and partitioned by war, and sapped by a half-century of colonial rule, South Korea transformed itself in just 50 years into an economic powerhouse and a democracy that serves as a model for other countries. With no natural resources and a tradition of authoritarian rule, Korea managed to accomplish a second Asian miracle.
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Amazing book
- By Antoine on 12-14-18
By: Daniel Tudor
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Boom, Bust, Exodus
- The Rust Belt, the Maquilas, and a Tale of Two Cities
- By: Chad Broughton
- Narrated by: Stephen McLaughlin
- Length: 15 hrs and 34 mins
- Unabridged
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Overall
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Performance
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In 2002, the town of Galesburg, a slowly declining Rustbelt city of 33,000 in western Illinois, learned that it would soon lose its largest factory, a Maytag refrigerator plant that had anchored Galesburg's social and economic life for decades. Workers at the plant earned $15.14 an hour, had good insurance, and were assured a solid retirement. In 2004, the plant was relocated to Reynosa, Mexico, where workers sometimes spent 13-hour days assembling refrigerators for $1.10 an hour.
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A Story I thought I Knew
- By Meek84 on 07-08-18
By: Chad Broughton
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How to listen
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The past is a battleground in many countries, but in China it is crucial to political power. In traditional China, dynasties rewrote history to justify their rule by proving that their predecessors were unworthy of holding power. Marxism gave this a modern gloss, describing history as an unstoppable force heading toward Communism's triumph. The Chinese Communist Party builds on these ideas to whitewash its misdeeds and glorify its rule. But in recent years, independent writers, artists, and filmmakers have begun challenging this state-led disremembering.
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The Color of Money
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When the Emancipation Proclamation was signed in 1863, the black community owned less than one percent of the United States' total wealth. More than 150 years later, that number has barely budged. The Color of Money pursues the persistence of this racial wealth gap by focusing on the generators of wealth in the black community: black banks. The catch-22 of black banking is that the very institutions needed to help communities escape the deep poverty caused by discrimination and segregation inevitably became victims of that same poverty.
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Both a Bridge and a Battle Cry
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Embers of War
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In this landmark work that will forever change your understanding of how and why America went to war in Vietnam, author Fredrik Logevall taps newly accessible diplomatic archives in several nations and traces the path that led two Western nations to tragically lose their way in the jungles of Southeast Asia. He brings to life the bloodiest battles of France’s final years in Indochina - and describes how, from an early point, a succession of American leaders made disastrous policy choices that put America on its own collision course with history.
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Understanding Why We failed the People of Vietnam
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What listeners say about Franchise
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- Mitzy
- 03-29-20
Microcosms are interesting
I loved the use of franchises to examine how Capitalism has (and hasn't because it can't) helped Black Americans. I wish the performer of Warmth of Other Suns had done this book though, it can feel lectureish despite the colorful anecdotes.
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- JS
- 03-19-20
Outstanding and innovative approach to understanding race, capitalism, and politics
I’m blown away by this book. I will assign this in a college course I plan to offer on 20C African American history!
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- Chumnley
- 08-23-21
Illuminating
I will echo what the other positive reviewers have already said. Sadly I learned just how common a theme of police brutality-neighborhood rioting-public “outrage”- Washington hand wringing followed by zero action-repeat ad nauseam has been for over a century. I find criticisms of the audio book reader useless but in this case I will warn that she sometimes lacks the requisite voice inflection associated with a paragraph or section break allowing the listener the subtle content digestion they serve. So insert hard returns in your mind as needed.
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- Steve
- 06-29-23
A must read for business historians
This book contains a lot of good information and historical knowledge especially for those of us who were not there. One caveat for a person like myself who works in the franchise business, is that this book does not seem to be written/read in The Voice of the franchisee, franchisor or their employees but from The view of a social commentarian.
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- MJL
- 08-31-22
compelling listening a
learned a ton about fast food's relationship to the Black community in the US. So good. Helps give context to a lot of snippers of BIPOC history that I didn't know enough about.
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- Rahman Harper
- 06-08-24
Remarkable
Outstanding research and the story was laid out very well. A must read for anyone trying to understand America’s current food landscape.
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- Amazon Customer
- 03-10-22
Civil rights relation to economic development
This book mostly tells the broad story of civil rights movement (from reconstruction to present day). It threads in stories and assumptions about how these events impacted policies within McDonald's franchises. the narrator voice is extremely soothing. They are pretty good about noting when they share non factual or unverifiable elements.
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- Emma Goldman
- 07-29-21
Outstanding
Like with most social problems, a look beneath the surface reveals historical complexities beyond what most of us can imagine. If you care about social justice and vibrant communities, this book is a must read.
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- Keith
- 01-13-20
Window into Black Capitalism
Chatelain uses McDonald's as a way to encapsulate and interrogate capitalism's false promises. Focusing mostly on African American franchise ownership, she also addresses issues relating to marketing, community outreach, health, and food justice. A contemporary and far more accessible take on Manning Marable's How Capitalism Underdeveloped Black America (which she paraphrases at one point), Chatelain brings statistics to life by applying them to clear and specific examples. The book makes a number of important arguments and is a great entry point for discussions about class, identity, entrepreneurship, and the function of government.
There are a few drawbacks. Most notably, the book is an awkward hybrid of scholarly and popular history. Chatelain makes a number of broad claims under the assumption that they'll go unchallenged by a reader, reflecting the bubble of academia. At other moments she's over-explaining historical events as if the intended reader is completely uninitiated in everything ranging from Martin Luther King to the Black Panthers. The first chapter is clumsily written and conceived, rife with problematic generalizations about race and class. The subsequent chapters are much stronger and more nuanced.
The saving grace for this audiobook is a remarkably strong performance by its narrator, Machelle Williams. Her delivery is unaffected and casual yet confident, making a book heavy with statistics and dates seem like having a friendly conversation.
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5 people found this helpful
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- Kevin McQueeney
- 01-29-20
Engaging History
An engaging and informative look at how and why McDonalds and fast food franchises in general proliferated in Black neighborhoods, and the negative consequences. Dr. Chatelain uses McDonalds as a lens to examine civil rights; Black capitalism; and the role of federal policies in contributing to exploitive capitalism and inequality. She creates a rich narrative, populated with individual stories, that is entertaining and insightful. You’ll learn about the creation of the concept of the franchise, Ray Kroc’s role in creating a fast food empire, discrimination against Black franchisees, and the dangers of creating a system in which places like McDonalds fill the void of missing government programs. A wonderfully crafted work, and also well narrated.
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2 people found this helpful