Pure Invention
How Japan's Pop Culture Conquered the World
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Narrated by:
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Matt Alt
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By:
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Matt Alt
About this listen
The untold story of how Japan became a cultural superpower through the fantastic inventions that captured - and transformed - the world’s imagination.
“A masterful book driven by deep research, new insights, and powerful storytelling.” (W. David Marx, author of Ametora: How Japan Saved American Style)
Japan is the forge of the world’s fantasies: karaoke and the Walkman, manga and anime, Pac-Man and Pokémon, online imageboards and emojis. But as Japan media veteran Matt Alt proves in this brilliant investigation, these novelties did more than entertain. They paved the way for our perplexing modern lives.
In the 1970s and ’80s, Japan seemed to exist in some near future, gliding on the superior technology of Sony and Toyota. Then a catastrophic 1990 stock-market crash ushered in the “lost decades” of deep recession and social dysfunction. The end of the boom should have plunged Japan into irrelevance, but that’s precisely when its cultural clout soared - when, once again, Japan got to the future a little ahead of the rest of us.
Hello Kitty, the Nintendo Entertainment System, and multimedia empires like Dragon Ball Z were more than marketing hits. Artfully packaged, dangerously cute, and dizzyingly fun, these products gave us new tools for coping with trying times. They also transformed us as we consumed them - connecting as well as isolating us in new ways, opening vistas of imagination and pathways to revolution. Through the stories of an indelible group of artists, geniuses, and oddballs, Pure Invention reveals how Japan’s pop-media complex remade global culture.
©2020 Matt Alt (P)2020 Random House AudioListeners also enjoyed...
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Critic reviews
"From karaoke to manga, emoji to Pokémon, the creations of modern Japanese style have transformed that country and daily life around the world. Pure Invention is a delightful and highly informed view of the people, ideas, and insights behind this pop-cultural revolution." (James Fallows, author of China Airborne)
"Pure Invention is part careful ethnography, part insightful cultural history of the creative men and women who reimagined Japan in the postwar period. Matt Alt tells their backstories and illuminates the impact of their creations, from toy army jeeps stamped out of tin cans in the rubble of World War II to a torrent of anime streamed on Netflix. It’s difficult to imagine a more instructive or entertaining account of a fascinating place, people, and period." (Stephen Snyder, professor of Japanese studies at Middlebury College and translator of Yoko Ogawa's The Memory Police)
"Hello Kitty and Pikachu didn't just wander into your house by accident. Maybe they snuck in while you were out crooning karaoke with Super Mario? Intriguing and insightful, Pure Invention hands readers a backdoor key to Japan's culture trend factory, whose offbeat creators remixed and reimagined the world right under our noses." (Alfred Birnbaum, translator of Haruki Murakami's Hard-Boiled Wonderland and the End of the World)
“A kinetic canter through the social history of globalised Japanese culture.” (Peter Guest, Mekong Review)
“As startlingly original as the inventions that it describes...Required reading for Japanophiles, this book reads like your most interesting anthropology textbook, weaving together interviews, anecdotes, and primary source material about some of Japan’s most iconic creations...People often ask me why, as an American, I'm so interested in Japanese culture. This book finally provides me with an answer." (Lauren Orsini, Forbes)
“The rise of Japanese popular culture in the twentieth and twenty-first centuries is an incredible story. Japan conquered hearts and minds with appealing objects and new sensibilities: kawaii characters, digital cultures, and new forms of personal identities. Alt tells this story with verve and panache, giving a comprehensive overview of Japan’s soft power that is informative, enlightening, and always entertaining.” (Susan Napier, professor of Japanese studies at Tufts University and author of Miyazakiworld)
“A masterful exploration of a history, a people and a culture that have shaped our use of technology, our conception of storytelling, and our fascination with Kitties named ‘Hello.'" (The Irish Times)
“Deep, engaging...A savvy study of Japan’s wide influence in ways both subtle and profound.” (Kirkus Reviews)
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The defining, behind-the-scenes chronicle of one of the most extraordinary, beloved, and dominant pop cultural entities in America’s history - Marvel Comics - and the outsized personalities who made Marvel, including Martin Goodman, Stan Lee, and Jack Kirby.
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It's as if this book was written for me!
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Never a Dull Moment
- 1971 - the Year That Rock Exploded
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- Narrated by: David Hepworth
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On New Year's Eve, 1970, Paul McCartney told his lawyers to issue the writ at the High Court in London, effectively ending The Beatles. You might say this was the last day of the pop era. The following day, which was a Friday, was 1971. You might say this was the first day of the rock era. And within the remaining 364 days of this monumental year, the world would hear Don McLean's "American Pie", The Rolling Stones' "Brown Sugar", The Who's "Baba O'Riley", Zeppelin's "Stairway to Heaven", and more.
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A blast from the past
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By: David Hepworth
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Mobituaries
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- Narrated by: Mo Rocca
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Mo Rocca has always loved obituaries - reading about the remarkable lives of global leaders, Hollywood heavyweights, and innovators who changed the world. But not every notable life has gotten the send-off it deserves. His quest to right that wrong inspired Mobituaries, his number one hit podcast. Now with Mobituaries, the audiobook, he has gone much further, with all new essays on artists, entertainers, sports stars, political pioneers, founding fathers, and more. Even if you know the names, you’ve never understood why they matter...until now.
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Very good, but.....
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This Is Esports (And How to Spell It)
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What is competitive gaming, and where did it come from? What makes it so exciting? The bitter esports team and country rivalries, the scandals, the money, the last-minute Hail Mary plays; it’s all here, brought to you with the trademark wit - and access - of the industry’s most respected and experienced broadcaster. He’ll even tell you how to spell it. This is the world of esports according to its most famous presenter.
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Very interesting content with great narration
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Red Carpet
- Hollywood, China, and the Global Battle for Cultural Supremacy
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- Narrated by: Sean Patrick Hopkins
- Length: 11 hrs and 55 mins
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From trade to technology to military might, competition between the United States and China dominates the foreign policy landscape. But this battle for global influence is also playing out in a strange and unexpected arena: the movies. The film industry, Wall Street Journal reporter Erich Schwartzel explains, is the latest battleground in the tense and complex rivalry between these two world powers. In recent decades, as China has grown into a giant of the international economy, it has become a crucial source of revenue for the American film industry.
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Why modern cinema is a comic experience.
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By: Erich Schwartzel
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New York, New York, New York
- Four Decades of Success, Excess, and Transformation
- By: Thomas Dyja
- Narrated by: Jacques Roy, Thomas Dyja - introduction
- Length: 17 hrs and 23 mins
- Unabridged
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Dangerous, filthy, and falling apart, garbage piled on its streets and entire neighborhoods reduced to rubble; New York’s terrifying, if liberating, state of nature in 1978 also made it the capital of American culture. Over the next thirty-plus years, though, it became a different place - kinder and meaner, richer and poorer, more like America and less like what it had always been.
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OMG...right on 👍👍👍👍👍
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By: Thomas Dyja
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When Women Invented Television
- The Untold Story of the Female Powerhouses Who Pioneered the Way We Watch Today
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It was the Golden Age of Radio and powerful men were making millions in advertising dollars reaching thousands of listeners every day. When television arrived, few radio moguls were interested in the upstart industry and its tiny production budgets, and expensive television sets were out of reach for most families. But four women - each an independent visionary - saw an opportunity and carved their own paths, and in so doing invented the way we watch TV today.
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Must Read T.V.
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We Promised You a Great Main Event
- An Unauthorized WWE History
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In We Promised You a Great Main Event, longtime sports journalist Bill Hanstock pulls back the curtain to give a smart fan’s account of WWE and Vince McMahon’s journey to the top. Untangling the truth behind the official WWE storyline, Hanstock does a deep dive into key moments of the company’s history, from the behind-the-scenes drama at the Montreal Screwjob, to the company’s handling of the Jimmy Snuka scandal, to the real story of the Monday Night Wars.
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Pronounce names correctly!
- By JLA4 on 12-29-20
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The Code
- Silicon Valley and the Remaking of America
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Long before Margaret O'Mara became one of our most consequential historians of the American-led digital revolution, she worked in the White House of Bill Clinton and Al Gore in the earliest days of the commercial Internet. There, she saw firsthand how deeply intertwined Silicon Valley was with the federal government - and always had been - and how shallow the common understanding of the secrets of the Valley's success actually was.
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Mostly good, but also irrating
- By Rodney on 12-20-20
By: Margaret O'Mara
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100 Things the Simpsons Fans Should Know & Do Before They Die
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Most fans of The Simpsons can distinguish Lenny from Carl without checking their hands. But only real fans recall the Eastern European equivalent of The Itchy & Scratchy Show, know the name of Barney Gumble's submission to the Springfield Film Festival, and have road tripped to the World's Fair in Knoxville. 100 Things The Simpsons Fans Should Know & Do Before They Die is the ultimate resource for true fans, whether you comprehend at a Ralph Wiggum or Lisa Simpson level.
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BEST BOOK EVER!!😁
- By Kathleen on 11-22-20
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"The Rest of Us"
- The Rise of America's Eastern European Jews
- By: Stephen Birmingham
- Narrated by: Mel Foster
- Length: 18 hrs and 2 mins
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The wave of Eastern European Jewish immigrants who swept into New York in the late nineteenth and early twentieth centuries by way of Ellis Island were not welcomed by the Jews who had arrived decades before. These refugees from czarist Russia and the Polish shtetls who came to America to escape pogroms and persecution were considered barbaric, uneducated, and too steeped in the traditions of the "old country" to be accepted by the more refined and already well-established German-Jewish community. But the new arrivals were tough, passionate, and determined.
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Book 3 of 3
- By Etoile NEOhio on 11-15-22
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We Had a Little Real Estate Problem
- The Unheralded Story of Native Americans & Comedy
- By: Kliph Nesteroff
- Narrated by: Kliph Nesteroff
- Length: 9 hrs and 34 mins
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It was one of the most reliable jokes in Charlie Hill’s stand-up routine: “My people are from Wisconsin. We used to be from New York. We had a little real estate problem.” In We Had a Little Real Estate Problem, acclaimed comedy historian Kliph Nesteroff focuses on one of comedy’s most significant and little-known stories: how, despite having been denied representation in the entertainment industry, Native Americans have influenced and advanced the art form.
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Amazing book!
- By Gregg Anderson on 03-22-21
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The Nineties
- A Book
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- Narrated by: Chuck Klosterman, Dion Graham
- Length: 12 hrs and 39 mins
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It was long ago, but not as long as it seems: The Berlin Wall fell and the Twin Towers collapsed. In between, one presidential election was allegedly decided by Ross Perot while another was plausibly decided by Ralph Nader. Landlines fell to cell phones, the internet exploded, and pop culture accelerated without the aid of technology that remembered everything. It was the last era with a real mainstream to either identify with or oppose. The ’90s brought about a revolution in the human condition, and a shift in consciousness, that we’re still struggling to understand.
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A Very White Middle-class Take On The Nineties
- By Umar Lee on 02-10-22
By: Chuck Klosterman
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For 700 years, Japan was ruled by military commanders who waged war against one another incessantly. Shogun tells the fascinating story of Tokugawa Ieyasu, the man who finally unified and brought lasting peace to the nation. He established a new central government which enabled his descendants to rule Japan for the next 260 years—a period in which Japanese culture as we know it today flourished.
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From the only American journalist ever to have been admitted to the insular Tokyo Metropolitan Police press club: a unique, firsthand, revelatory look at Japanese culture from the underbelly up.
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What listeners say about Pure Invention
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- Garrett
- 07-27-21
Solid read
Solid book. Lots of interesting tidbits. The last chapter felt out of place with the rest of the book.
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- Stone Island Jazz
- 02-17-21
Great book for people interested in Japan
I've seen Matt Alt as sometimes goofy co-host of Japanology Plus series with Peter Barakan. Was not sure what to expect from Matt, however I was very positively surprised. Great insights into Japanese culture from a person who lived in Japan from many years and clearly in love with the culture of the country, its people and someone to wants to share his passion and interest with the world.
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- Alessandro V. Fedeli
- 11-14-24
You need to read this to see how today was made
The way it is approached, every phenomena explained in detail and without complications. A must read.
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- Anon
- 10-27-24
A well researched and carefully organized glimpse into Japan’s culture and its amazing achievements.
The author’s knowledge of and passion for the subject matter in this book was evident in his narration, and his delivery was clear and concise, which helped weave all of the different timelines and histories together into a larger story. Each chapter could almost be the subject of its own book, and could run the risk of becoming too convoluted when crammed into the same piece of writing, but Matt Alt ties everything together constantly throughout the book so thorougly that it never feels like you’re jumping around in history erratically. Very interesting and enlightening for anyone curious about Japanese history and pop culture, and just how influential and instrumental the country has been in creating so many of the things we experience every day. Highly recommended!
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- William J. Tucker
- 12-16-21
Informative Cultural Review
I enjoyed this fact-filled look at how Japanese invention has impacted world culture in the second half of the 20th century.
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- Omar
- 07-02-22
Awesome and engaging.
Learning this much in such an entertaining manner was a unique experience!
The storytelling made the book even more fascinating as it went progressing and connecting stories from the past to the present, and, not just that, it kept the pace by also talking about possible future impacts; even contemporary tales of western parts of the world were told without losing the focus of Japan.
I recommend it fully to those interested in the Land of the Rising Sun!
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- Jacob McCarthy
- 06-02-23
Great narration, excellent research.
This guy dove pretty deep into Japan’s history in order into explain how it gained its international pop culture clout, despite its lost decades and general stagnation (economic, demographic, etc). Very much an interesting read for anyone into tech, sci fi, anime, manga, etc.
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- Anonymous User
- 12-24-20
A wonderful exploration into Japanese pop culture
Pure Invention does a great job of exploring the post war history of Japanese pop culture and how it influenced the western hemisphere. I was raised on Nintendo and anime and knew a lot of the trivia that this book presented. Matt Alt, however, did a wonderful job of tying the creation of lots of my favorite toys to the economic and cultural milestones of two nations on the opposite sides of the world.
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- Trenton Butler
- 12-10-20
Great insight into pop culture!
It got a little political near the end, but the overall audio book was fantastic. Learned a lot for my cartooning career and just for leisure.
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- Dr. Krishnendu Ray
- 06-27-24
Insightful and well narrated
Much to learn. Well researched, well articulated. Good narration (surprising for an author). A fascinating take on how Japan school-kid aesthetics has shaped gobal youth culture.
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