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Marketing 4.0 is the much-needed handbook for next-generation marketing. Written by the world's leading marketing authorities, this book helps you navigate the increasingly connected world and changing consumer landscape to reach more customers, more effectively. It takes advantage of the shifting consumer mood to reach more customers and engage them more fully than ever before. Exploit the changes that are tripping up traditional approaches, and make them an integral part of your methodology. This book gives you the world-class insight you need to make it happen.

"The only thing new in the world," said Harry S. Truman, "is the history you don't know." In this fresh and fascinating collection of historical vignettes, Martin W. Sandler (author of Resolute and Atlantic Ocean) restores to memory important events, people, and developments that have been lost to time. These tales are far from trivia; they illuminate little-known American and foreign achievements, ingenuity, heroics, blunders, and tragedies that changed the course of history and resonate today.

The outspoken and radical Israeli historian Ilan Pappe examines the most contested ideas concerning the origins and identity of the contemporary state of Israel.

Amazon, Apple, Facebook, and Google are the four most influential companies on the planet. Just about everyone thinks they know how they got there. Just about everyone is wrong. For all that's been written about the Four over the last two decades, no one has captured their power and staggering success as insightfully as Scott Galloway. Instead of buying the myths these companies broadcast, Galloway asks fundamental questions.

Today, PayPal’s founders and earliest employees are considered the technology industry’s most powerful network. Since leaving PayPal, they have formed, funded, and advised the leading companies of our era, including Tesla, Facebook, YouTube, SpaceX, Yelp, Palantir, and LinkedIn, among many others. As a group, they have driven 21st-century innovation and entrepreneurship. Their names stir passions; they’re as controversial as they are admired.

Offering both successes and failures from leading companies as a guide, The Innovator's Dilemma gives you a set of rules for capitalizing on the phenomenon of disruptive innovation. Sharp, cogent, and provocative—and consistently noted as one of the most valuable business ideas of all time—The Innovator's Dilemma is the book no manager, leader, or entrepreneur should be without.

There are no direct records of the original Indo-European speech. By comparing the vocabularies of its various descendants, however, it is possible to reconstruct the basic Indo-European roots with considerable confidence. In The Origins of English Words, Shipley catalogues these proposed roots and follows the often devious, always fascinating, process by which some of their offshoots have grown.

Quantum physics is notable for its brazen defiance of common sense. (Think of Schrödinger's Cat, famously both dead and alive.) An especially rigorous form of quantum contradiction occurs in experiments with entangled particles. Our common assumption is that objects have properties whether or not anyone is observing them, and the measurement of one can't affect the other. Quantum entanglement rejects this assumption, offering impeccable reasoning and irrefutable evidence of the opposite. Is quantum entanglement mystical, or just mystifying?

For Lt. Commander Colin Maclntyre, it began as a routine training flight over the moon. For Dahak, a self-aware Imperial battleship, it began millennia ago when that powerful artificial intelligence underwent a mutiny in the face of the enemy. The mutiny was never resolved - Dahak was forced to maroon not just the mutineers but the entire crew on prehistoric Earth.

In this bestselling book, authors Jeff Dyer, Hal Gregersen, and Clayton M. Christensen build on what we know about disruptive innovation to show how individuals can develop the skills necessary to move progressively from idea to impact.

The devastation of 7 October 2023 and the horrors that followed astounded the world. But the Israel-Palestine conflict didn't start on 7 October. It didn't start in 1967 either, when Israel occupied the West Bank, or in 1948 when the state of Israel was declared. It started in 1882, when the first Zionist settlers arrived in what was then Ottoman Palestine. Ilan Pappe untangles the history of two peoples, now sharing one land.

Nature puts a “survival switch” in our bodies to protect us from starvation. Stuck in the “on” position, it’s the hidden source of weight gain, heart disease, and many other common health struggles. But you can turn it off.

In our cities, we stand in silent buses and tube carriages, barely acknowledging one another. Online, we retreat into silos and carefully curate who we interact with. But while we often fear strangers, or blame them for the ills of society, history and science show us that they are actually our solution. Throughout human history, our attitude to the stranger has determined the fate and wellbeing of both nations and individuals. A raft of new science confirms that the more we open ourselves up to encounters with those we don't know, the healthier we are.

In Leading Digital, authors George Westerman, Didier Bonnet, and Andrew McAfee highlight how large companies in traditional industries - from finance to manufacturing to pharmaceuticals - are using digital to gain strategic advantage. They illuminate the principles and practices that lead to successful digital transformation. Based on a study of more than 400 global firms, the book shows what it takes to become a digital master.

A comprehensive and practical guide to the stock market from a successful fund manager - filled with case studies, important background information, and all the tools you’ll need to become a stock market genius. Fund manager Joel Greenblatt has been beating the Dow (with returns of 50 percent a year) for more than a decade. And now, in this highly accessible guide, he’s going to show you how to do it, too. You’re about to discover investment opportunities that portfolio managers, business-school professors, and top investment experts regularly miss.

Negotiations are incredibly stressful and can bring out the worst in people. Wouldn’t it be better if there were a principled way to negotiate? Wouldn’t it be even better if there were a way to treat people fairly and get treated fairly in a negotiation? Split the Pie offers a new approach that does both—a field-tested method that reframes how negotiations play out. Barry Nalebuff, a professor at Yale School of Management, helps identify what’s really at stake in a negotiation: the “pie.” The negotiation pie is the additional value created through an agreement to work together.

Human Geography For Dummies introduces you to the ideas and perspectives encompassed by the field of human geography and makes a great supplement to human geography courses in high school or college. So what is human geography? Human geography explores the relationship between humans and their natural environment, tracking the broad social patterns that shape human societies. You'll learn about immigration, urbanization, globalization, empire and political expansion, and economic systems, to name a few.

One in ten American adults tried intermittent fasting last year, and they may be on to something. The latest research shows that fasting repairs cellular damage, improves the outcomes for chemotherapy patients, and helps with keeping a healthy weight, leading to a resurgence in recent years. Journalist Steve Hendricks’s The Oldest Cure in the World tells the history of fasting—from the ancient world (Jesus treated an epileptic with fasting) to its rediscovery centuries later.

Jake knows the woman sitting next to him on his business flight to Denver - he just can't figure out how he knows her. Clara Stowe isn't in Jake's line of work. They have nearly nothing in common apart from a deep and shared certainty that they've met before. As their airplane conversation deepens, both struggle to figure out what circumstances could have possibly brought them together. Then, in a revelation that sends Jake reeling, Clara admits she's traveling to the Colorado mountains to kill herself, and she disappears into the crowded airport immediately after landing.

Despite George's best efforts to rid himself of the curse of the burps, those magical and pesky belches are still following him everywhere he goes - even on his class trip to the science museum. If circulating through a human heart or sliding down the nostril of a giant nose sound wild, just wait until the burps attack! The sixth book in the George Brown, Class Clown series promises young readers, boys and girls alike, a whole lot of laughs.