D. Fischer

Dan Sullivan, the world's leading coach for highly successful entrepreneurs, wants you to know that achieving 10X growth is exponentially easier than striving for 2X growth. Most find this idea confusing at first because simply imagining 10X growth causes them to think they need to do 10X more work to achieve it. However, being a 10X entrepreneur is nothing like what most people think.

Why is it so hard to actually achieve our goals? The answer, Rob Dial tells us, is our mindset. We focus on the finished goal, we focus on the outcome, we focus on the many steps between here and there, and in doing so, we get stuck. In his years spent studying human behavior and coaching numerous clients, Dial has found that what people most struggle with is not identifying goals, or even having the motivation to reach them, but creating and sustaining momentum to long-term success.

Ross Edgley famously ran a marathon pulling a 1.4-tonne car and climbed a rope the height of Everest (8,848 m), after living with Yamabushi warrior monks in Japan and partaking in Shamanic pain rituals with fire ants in the Amazon jungle. On his epic 1,780-mile journey around Great Britain, which lasted 157 days, Ross swam through giant jellyfish, arctic storms, ‘haunted’ whirlpools and polluted shipping lanes, going so hard, and so fast, his tongue fell apart.