Eye on AR - Fall 2022

A blog post dedicated to the people who know how to make communication with friends and family less boring! Our AR team has been busy this quarter working on creating new, innovative experiences for brands and their audiences. Keep reading to learn more about the *many* exciting projects they have been working on.

Digital AR marketing company Lenslist held another challenge and our AR team just had to participate! We felt as though the Snapchat x Lenslist AR Fashion Month Challenge would be a perfect opportunity to experiment with Lens Studios’ newest features and to design a lens for the fashion/makeup market—a market where AR and its technologies are rapidly transforming the ways companies engage with customers.

The Snapchat x Lenslist AR Fashion Month Challenge called upon creators to “design original fashion and beauty lenses to help [the] AR community get dressed, made-up, and ready for the most stylish events of the year” (Lenslist).

Our lens, Elemental Euphoria, captures the beauty of nature with a fashion twist. The AR team designed three unique lenses inspired by the elements: earth, fire, and water. Each one contains wearable jewelry and makeup that incorporate custom 3D assets and 2D motion graphics. For example, for the earth, emerald jewels were used; for fire, gold, and designs that looked like the sun’s rays; for water, rain clouds, and other images associated with water.

The Elemental Euphoria Lens is a try-on lens that takes advantage of Lens Studios’ newest technologies including voice activation. When users speak, the lens will change to a different element. Try out “Elemental Euphoria” by clicking here, and congratulations to all the creators who participated in this contest!

Our AR team loves Instagram as much as Snapchat and TikTok! This September we designed and published 2 branded effects for Instagram Camera.

Have you ever wondered what tool you are, or what Mr. Men, Little Miss character you are? These two simple randomizer lenses we created for Snap-on and Mr. Men Little Miss allow users to engage with their favorite brands in a fun, interactive ways. Click the links below to test out the effects and share your results with us @baretreemedia.

November 08, 2022 marked midterm elections in the United States. This Instagram camera effect encourages not just our fans but everyone to get out and vote. To vote for a change, every voice matters. Find our “Vote for a Change” filter on Instagram Camera or on our effects page.

For National Ugly Sweater day on December 17, our AR team created a voice-activated, interactive try-on lens featuring four different ugly sweaters designed by BTM team members. We even created a BTM-themed sweater that features our company colors. Our team loved getting to create assets unique and personal to them.