What skills can I learn from Digital Marketing courses on Coursera?

Coursera’s Digital Marketing courses provide learners with a wide range of skills necessary for success in the digital marketing landscape: Strategies for effective online marketing across various digital platforms Techniques for search engine optimization (SEO) and search engine marketing (SEM) Skills in social media marketing and content creation Understanding of email marketing , affiliate marketing , and display advertising Data analysis and conversion rate optimization to measure campaign effectiveness Digital branding and reputation management

Do I need prior marketing experience to start learning Digital Marketing on Coursera?

Digital Marketing courses on Coursera are inclusive, accommodating learners with varying levels of experience: Beginners can start with introductory courses that cover the basics of digital marketing. Those with some marketing background can deepen their expertise in specific digital marketing channels or tools. Advanced marketers can explore sophisticated strategies and technologies for optimizing digital campaigns.

What certifications and credentials can I earn through Digital Marketing courses on Coursera?

Upon completing Digital Marketing courses, learners can obtain credentials that may support their career development: Professional certificates that may demonstrate a foundational understanding and practical skills in digital marketing Specializations that focus on nuanced aspects of digital marketing such as digital analytics or inbound marketing Certificates that can potentially be recognized by employers as evidence of your digital marketing expertise

What career opportunities can be pursued with skills in Digital Marketing?

Skills gained from Digital Marketing courses can lead to various roles within the marketing field: Digital Marketing Manager, planning and executing digital marketing campaigns SEO Specialist , optimizing website content for search engines Social Media Manager , managing a brand’s presence on social media platforms Content Strategist, developing engaging content aligned with business goals PPC Analyst, managing pay-per-click advertising campaigns Discover which digital marketing role suits you best by taking our career quiz !

How can I purchase digital marketing training courses for my team?

Looking to enhance your team's digital marketing skills? Coursera provides tailored enterprise solutions for teams ranging of 5-125 employees. Our offerings include advanced analytics, customized learning paths, and collaborative tools. To explore our digital marketing training options and make a purchase, please visit our Coursera for Teams page.

Best Digital Marketing Courses & Certificates [2025]

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Explore the Digital Marketing Course Catalog

Unilever
Unilever Digital Marketing Analyst
Skills you'll gain: Digital Marketing, Machine Learning, Marketing
4.7
Rating, 4.7 out of 5 stars
174 reviews
Beginner · Professional Certificate · 3 - 6 Months
Status: [object Object]
Adobe
Adobe Marketing Specialist
Skills you'll gain: Advertising, Creativity, Graphic Design, Market Research, Social Media, Visual Design
4.6
Rating, 4.6 out of 5 stars
152 reviews
Beginner · Professional Certificate · 1 - 3 Months
Status: [object Object]
Google
Google Digital Marketing & E-commerce
Skills you'll gain: Digital Marketing, Marketing, Marketing Management, Media Strategy & Planning, Sales, E-Commerce, Data Analysis, Social Media, Search Engine Optimization, Advertising, Communication, Persona Research, Strategy, Web Design, Web Development, Web Development Tools, Writing, Data Management, Market Analysis
Build toward a degree
4.8
Rating, 4.8 out of 5 stars
35K reviews
Beginner · Professional Certificate · 3 - 6 Months
Google
Foundations of Digital Marketing and E-commerce
Skills you'll gain: Digital Marketing, Marketing, E-Commerce, Strategy, Data Analysis, Social Media
4.8
Rating, 4.8 out of 5 stars
25K reviews
Beginner · Course · 1 - 4 Weeks
Status: [object Object]
Meta
Meta Social Media Marketing
Skills you'll gain: Marketing, Digital Marketing, Social Media, Advertising, Communication, Media Strategy & Planning, Marketing Management, Customer Analysis, Brand Management, Business Analysis, Marketing Design, Sales, Strategy and Operations, Data Analysis, General Statistics, Market Analysis, Probability & Statistics, Leadership and Management, Research and Design, Creativity, Planning, Entrepreneurship
Build toward a degree
4.8
Rating, 4.8 out of 5 stars
21K reviews
Beginner · Professional Certificate · 3 - 6 Months
Status: Free
University of California, Davis
The Strategy of Content Marketing
Skills you'll gain: Digital Marketing, Marketing, Writing, Strategy
4.5
Rating, 4.5 out of 5 stars
5K reviews
Intermediate · Course · 1 - 3 Months
University of Illinois Urbana-Champaign
Digital Marketing
Skills you'll gain: Digital Marketing, Marketing, Market Analysis, Media Strategy & Planning, Social Media, Data Analysis, Market Research, Advertising, Communication, Customer Relationship Management, Strategy, Business Analysis, Data Visualization, Data Management, Exploratory Data Analysis, Brand Management, Marketing Management, Data Analysis Software, Decision Making, Marketing Design, Big Data, Critical Thinking, Process Analysis, Business Communication, Business Transformation, User Research, Interactive Data Visualization, Collaboration, Innovation, Planning
4.7
Rating, 4.7 out of 5 stars
23K reviews
Beginner · Specialization · 3 - 6 Months
Google
Attract and Engage Customers with Digital Marketing
Skills you'll gain: Digital Marketing, Marketing, Search Engine Optimization, Marketing Management, Advertising, Media Strategy & Planning, Persona Research, Web Design, Web Development, Web Development Tools
4.8
Rating, 4.8 out of 5 stars
6.4K reviews
Beginner · Course · 1 - 4 Weeks
Illinois Tech
Digital Marketing
Advanced · Course · 1 - 3 Months
Status: Free
Coursera Instructor Network
Digital Marketing Trends
4.7
Rating, 4.7 out of 5 stars
23 reviews
Beginner · Course · 1 - 4 Weeks
Status: Free
Goldman Sachs
Digital Marketing Strategy with Goldman Sachs 10,000 Women
Skills you'll gain: Digital Marketing, Marketing, Marketing Design, Social Media, Strategy
4.7
Rating, 4.7 out of 5 stars
593 reviews
Mixed · Course · 1 - 4 Weeks
Digital Marketing Institute
Digital Marketing Strategy and Planning
Skills you'll gain: Digital Marketing, Marketing, Strategy, Strategy and Operations, Communication, Media Strategy & Planning, Leadership and Management, Market Analysis, Planning, Search Engine Optimization, User Experience, Market Research
4.6
Rating, 4.6 out of 5 stars
474 reviews
Beginner · Specialization · 1 - 3 Months