Our vision | Sustainability | About us | du™

Our commitment to sustainable thinking

A vision for the future

Our vision to “add life to life” embodies our commitment to creating value for our business stakeholders, as well as the community and environment we operate in. This commitment is built upon a strong foundation of sustainable thinking and ethical values that help us define and decide how we engineer our products and services, how we treat our colleagues, how we serve our customers, and how we engage with the community.

#StayCyberSafe

Our cyber safety awareness campaign

Cyberbullying has become an increasingly prevalent issue in recent years. This is why we have partnered with UNICEF and Beat the Cyber Bully UAE to raise more awareness on this issue. On our cyberbullying awareness webpage, we aim to provide information and resources to help parents, caregivers, and young people understand the issue of cyberbullying and take steps to protect themselves and others.

du Sustainability Podcast

The UAE’s first Arabic sustainability podcast

The first season of this podcast series will cover a wide range of sustainability topics such as the basics of sustainability, debunking climate change myths, exploring the roles of volunteering, community engagement, and non-governmental organizations in promoting sustainable development. Featured experts will also discuss the challenges and opportunities in recycling, the importance of transparent sustainability reporting, and how organizations can foster a culture of sustainability.