Services for all | Sustainability | About us | du™
Deliver the benefits of our services to all
Through the investments to enhance our network infrastructure, we provide nationwide services such as WiFi UAE. We work to transform the future of the UAE through 5G, IoT and Smart City, and offering our customers a range of innovative products and services to fulfil everyone’s right to benefit from the latest in telecommunications.
Our initiatives
Customer happiness
Innovative offerings
We listen carefully to the voices of our customers and our retail staff. We use their feedback to improve our products and services. In 2022, we introduced a range of offers to promote digital ... Read more inclusion.
Alo WiFi service in labour camps in the UAE: In collaboration with the Office of Deputy Chief of Police and General Security in Dubai, we launched Alo WiFi in UAE labour housing complexes. This service, the first of its kind in the country, offers affordable, high-quality wireless internet to blue-collar workers. It’s designed to improve their quality of life by enabling easier communication with families and providing entertainment. This initiative reflects our commitment to inclusivity and digital transformation, aligning with the UAE’s vision for a knowledge-based, happy society.
Happiness SIM for blue-collar workers: We partnered with the Ministry of Human Resources and Emiratisation (MoHRE) to launch the Happiness SIM for blue-collar workers in the UAE. This initiative provides them with affordable connectivity options, including six months of free data and reduced rates for international calls, allowing them to stay connected with their families. This collaboration is a part of our commitment to enhancing the welfare of blue-collar workers in the UAE, providing them with essential communication tools.
Alo WiFi service in labour camps in the UAE: In collaboration with the Office of Deputy Chief of Police and General Security in Dubai, we launched Alo WiFi in UAE labour housing complexes. This service, the first of its kind in the country, offers affordable, high-quality wireless internet to blue-collar workers. It’s designed to improve their quality of life by enabling easier communication with families and providing entertainment. This initiative reflects our commitment to inclusivity and digital transformation, aligning with the UAE’s vision for a knowledge-based, happy society.
Happiness SIM for blue-collar workers: We partnered with the Ministry of Human Resources and Emiratisation (MoHRE) to launch the Happiness SIM for blue-collar workers in the UAE. This initiative provides them with affordable connectivity options, including six months of free data and reduced rates for international calls, allowing them to stay connected with their families. This collaboration is a part of our commitment to enhancing the welfare of blue-collar workers in the UAE, providing them with essential communication tools.
Customer experience
Our introduction of new self-service machines across du shops marks a significant stride in enhancing customer convenience. These machines offer services like ID renewal, prepaid cancellation, and SIM replacements, contributing ... Read more to reduced waiting times and paper usage, aligning with our sustainability goals.
Additionally, we’ve innovated the customer care experience by launching the Retail hotline function (Care hub) in our revive shops, ensuring continuous support and attention to customer concerns. This initiative is a testament to our dedication to creating a seamless and supportive customer journey.
We proudly acknowledge our award of Silver for ‘Best customer happiness company of the year’ in 2023for large companies, recognising our commitment to customer satisfaction.
Through these efforts, we continue to push the boundaries of customer experience, blending technological innovation with sustainability and exceptional service. Our focus remains steadfast on elevating customer satisfaction while adhering to our sustainability commitments, ensuring that every interaction with du is a positive and impactful one.
Additionally, we’ve innovated the customer care experience by launching the Retail hotline function (Care hub) in our revive shops, ensuring continuous support and attention to customer concerns. This initiative is a testament to our dedication to creating a seamless and supportive customer journey.
We proudly acknowledge our award of Silver for ‘Best customer happiness company of the year’ in 2023for large companies, recognising our commitment to customer satisfaction.
Through these efforts, we continue to push the boundaries of customer experience, blending technological innovation with sustainability and exceptional service. Our focus remains steadfast on elevating customer satisfaction while adhering to our sustainability commitments, ensuring that every interaction with du is a positive and impactful one.
Technology for good
Digital transformation
Go-to-market partnership towards a net zero future
We have joined forces with ZainTech in a strategic partnership to drive innovation and ESG principles towards a net zero future. This collaboration will offer comprehensive digital solutions across various domains including Sustainability, Drones, Data Practice, Cloud Managed Services, and App modernisation. Our partnership is focused on empowering businesses and government entities to streamline their digital transformation, reflecting our commitment to innovation and sustainable growth in the UAE.
Converting climate intentions into actionable measures
We have partnered with Environment Agency – Abu Dhabi (EAD) on the launch of ‘Naha’. Naha platform is an evolutionary step in our partnership and is a culmination of our educational awareness initiatives manifested in a unified digital platform. As 2023 has been declared the ‘Year of Sustainability’ by His Highness Sheikh Mohamed bin Zayed Al Nahyan – President of the UAE, and with the UAE hosting COP28, this platform exemplifies our unwavering commitment to environmental responsibility and our continuous efforts towards creating awareness among the community about the importance of sustainability and breaking it down into tangible actions which can be performed on a daily basis.
Command and Insight
This project focuses on real-time energy management and sustainability tracking for 14 buildings in Masdar City, Abu Dhabi. Utilising IoT, data analytics, and sensor management, the system monitors energy consumption, waste management, water usage, and air quality. Results are displayed as CO2 print, equating energy savings to the number of ‘Trees Saved’, aiding in informed decision- making for energy optimisation and environmental impact assessment.
Smart District Solution
Our Smart District Solution in Dubai Silicon Oasis Authority encompasses end-to-end functional delivery, including design, supply, installation, testing, and commissioning of integrated systems. This project aims to enhance the community experience for residents, visitors, and workers through real-time analytics, energy management, and seamless customer experiences. Key features include smart parking, payment systems, video surveillance, and access control, all contributing to efficient district management and cybersecurity protection.
Driving innovation and sustainability at GITEX Global 2023
At GITEX Global 2023, we showcased our commitment to driving innovation and sustainability. Our participation focused on introducing new technologies and sustainable practices across various industries. This event was an opportunity to demonstrate our ongoing efforts in fostering sustainable practices and promoting innovation in the telecommunication industry. Our stand, constructed with recyclable materials and increased greenery, showcased our latest advancements in sustainable technology solutions. We highlighted innovative projects in various sectors like manufacturing, farming, education, healthcare, as well as innovative digital solutions for parks and recreation sectors.
Network infrastructure
In 2023, our IT department played a pivotal role in our sustainability journey. Embracing the principles of Green IT, we focused on integrating digital transformation initiatives across our operations. This approach not only optimises the use of various IT methods, software, and hardware but also ensures a balance between environmental sustainability and economic viability. By incorporating these Green IT principles, we were able to minimise our ecological footprint while ensuring long-term profitability and efficiency.
Moreover, our IT department leads the charge in sustainability by fully digitalising business operations. This involves utilising new, sustainable technologies and introducing advanced tools to enable a comprehensive digital ecosystem. Through initiatives like process automation, workflow optimisation, and data-driven decision making, we optimise resource allocation and improve efficiency. These efforts collectively contribute to reducing our carbon footprint and enhancing our overall sustainability performance, thus supporting our vision of reaching net zero emissions by 2050.
Key elements of our sustainability Business Support Systems (BSS) are as follows:
Energy efficiency
- Optimise du IT BSS infrastructure for energy efficiency.
- Use of energy-efficient servers, storage, and network equipment.
Resource optimisation
- Efficiently allocate and utilise computing resources.
- Implement of virtualisation and consolidation techniques.
Paperless operations
- Digitise and automate manual processes.
- Reduce paper usage and promote electronic transactions.
Cloud-based solutions
- Optimise cooling and power management in data centers.
- Implement energy-efficient cooling systems and monitoring tools.
Increased security
- Adopt cloud-based BSS solutions.
- Reduce hardware requirements.