Creating Connections in the Age of AI with Julia Hartz

Connecting people is at the very heart of what every event organizer does. As Eventbrite’s Co-Founder and CEO Julia Hartz puts it in her opening remarks: There is power in connection. Hartz also unveils the top 3 trends event organizers need to master to stay ahead of the tech and cultural curve: AI optimized workflows, building worlds through immersive experiences, and unlocking the power of multi-platform storytelling.

Discover key takeaways from the video below:

The Power of Human Connection

1. Shared a personal story from her first job at a coffee shop.

2. Emphasized that people crave connection more than products.

3. Events are crucial for fostering meaningful relationships, especially now.

Immersive Experiences Are the Future

1. Transitioning from transactional to immersive event formats.

2. Highlighted Corey from the New York City Adventure Club, who creates participatory experiences.

3. Future events should allow attendees to help shape their experiences.

AI is a Tool, Not a Replacement

1. AI empowers event creators rather than replacing them.

2. Eventbrite uses AI to automate marketing and streamline event creation.

3. Tools like Spotify audience targeting enhance outreach effectiveness.

Multichannel Storytelling is Essential

1. Importance of storytelling across various digital platforms.

2. Consumers gather event information from diverse sources, including social media.

3. Effective storytelling helps engage audiences and build connections.

Event Creators are the Heart of Social Connection

1. Creators play a vital role in combating social isolation.

2. Described as “magic makers” who foster real-life connections and memories.

3. Eventbrite’s mission is to support creators with necessary tools and technology.