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At B2B Summit North America, award recipients will share how they fueled organizational performance through alignment, customer focus, and innovative best practices  CAMBRIDGE, Mass., February 27, 2025 — Forrester (Nasdaq: FORR) will recognize SAS, Wolters Kluwer Health, and XPO as the 2025 recipients of its prestigious B2B Return On Integration (ROI) Honors at B2B Summit [...]

The event empowers CX, digital, and marketing leaders to align their brand experience with customers’ real-time journeys, delivering a holistic experience that drives retention and growth  CAMBRIDGE, Mass., February 12, 2025 — Forrester (Nasdaq: FORR) today announced the full conference agenda for CX Summit North America, being held in Nashville, Tennessee, and digitally, June 23–26, 2025. Today’s customers expect [...]

Generative AI, cybersecurity, and cloud solutions are poised to drive growth by 5.6% in 2025, up from 4.6% in 2024 Forrester (Nasdaq: FORR) projects that global technology spend will grow by 5.6% in 2025 to reach $4.9 trillion — up from $4.7 trillion in 2024 — reflecting a significant acceleration. Key growth drivers include the [...]

CAMBRIDGE, Mass., February 11, 2025 — Forrester Research, Inc. (Nasdaq: FORR) today announced fourth-quarter and full-year financial results for 2024, with contract value (CV) down by 5%, at $307.6 million, compared with the prior year. Commenting on the results, George F. Colony, Forrester’s CEO and chairman, stated: “Fourth-quarter and full-year financial results posed challenges, with [...]

According to Forrester’s Digital Experience Review™: North American Mobile Banking Apps, Q4 2024 evaluation, consumers view North American banks’ mobile apps as largely undifferentiated. Mobile apps have become the channel of choice for tens of millions of banking customers. Currently though, 65% of US and 62% of Canadian banking customers, respectively, want to accomplish any [...]

According to Forrester’s Digital Experience Review™: Europe Mobile Banking Apps, Q3 2024, 85% of European online banking customers use mobile apps frequently. However, to optimize the mobile banking experience, European banks need to implement more robust fraud and security measures, focus on inclusion and accessibility to deliver customer value and earn trust, and deploy more [...]

Following its initial list of the top 10 emerging technologies for 2024, Forrester has released a new report, Ten More Top Emerging Technologies For 2024, which identifies additional technologies that can deliver tangible return on investment for firms over the next two years, including: Aerial drones. Unmanned aerial drones, which can fulfill commercial tasks like [...]

According to Forrester’s report, The State Of Generative AI Inside US Agencies, 2024, agencies that embrace genAI will better serve brands, keep up with competitors, and support employee creativity.  Forrester finds that US agencies lead the field in terms of genAI adoption: more than 60% of decision-makers report that their agency is already using genAI, [...]

BBC: VP, Principal Analyst Thomas Husson discusses the impact of Amazon unveiling Alexa+, an updated version of its virtual assistant with genAI features. Read the full article here. Read more from Thomas here.

Forbes: Principal Analyst Karen Tran discusses the hidden threat CMOs can’t ignore — deepfakes. Read the full article here. Read more from Karen here.

Fortune: Per Nvidia’s recent earnings, Senior Analyst Alvin Nguyen describes how DeepSeek should not have an immediate impact on Nvidia since demand for their GPUs exceeds their ability to supply. Longer-term, this will allow competitors like AMD and Intel to gain a foothold in the lower end of the AI infrastructure market, he adds. Read the full [...]

CNBC: In a video interview, VP, Principal Analyst Sucharita Kodali discusses tariff risks for US companies, focusing on Walmart’s and Amazon’s varying exposures Read the full article here. Read more from Sucharita here.