Privacy Policy — Page 1

OpticsPlanet protects and prioritizes your privacy. We only share data as required and as reasonably necessary in the ordinary course of business, including information necessary for validation of credit transactions, verification of identity, shipping and billing addresses, tracking orders and visitors, obtainment of payment, marketing and merchandising efforts, improvement of your customer experience, and as otherwise described within this Policy.

In order to best serve our customers, provide experiences tailored to our customer’s needs, and conduct our internet retail business in compliance with applicable laws and regulations, it is essential for OpticsPlanet to collect personal information from our customers and those who otherwise engage with us.

When you call our customer phone support lines or communicate with us via Live Chat or email, these communications may be recorded and/or transcribed for purposes such as quality control and training.

When you visit our website or otherwise engage with us, we may ask you to provide personal information, such as your email address, mailing address, phone number, or other information that identifies, relates to, describes, is capable of being associated with, or could reasonably be linked, directly or indirectly, with you or your household.

By way of example and not limitation, OpticsPlanet may request or retain the following information from you:

• Your Name
• Bill-To and Ship-To Information
• Contact Information, including Email Address and Telephone Number
• Financial and Credit Information, as needed
• Order Information
• Information Specific to Individual Customers
• Export Compliance and Domestic Compliance Certifications
• End Use, End User, Country of Ultimate Destination Information
• Any Information Required by the U.S. Department of State or the U.S. Department of Commerce for Export Licensing
• Identifications or Employment details, as needed to verify law enforcement, military or professional status
• Internet Protocol Address
• Your browsing, search, order, or purchase history
• Your birthdate

We use this information for the following commercial purposes:

• To create and manage your account with us;
• Verification of your identity;
• To ship product(s) to you and track those shipments;
• For communication with you about your purchase, account information, or customer service needs;
• To provide goods and services to you;
• To customize and/or personalize your viewing and content consumption experience;
• For notification of any changes to our website or to our services that may affect you;
• To improve our services;
• For technical support for you;
• To comply with all applicable laws and regulations concerning your use of our website and purchase of the product(s) from our company.

If you choose to purchase or attempt to purchase an item from us, or otherwise provide us with your personal information through live chat, email, forums, testimonials, reviews, feedback forms, or any other means, you consent to the collection, use, and storage of such information.

Additionally, in order for OpticsPlanet to improve and personalize your customer experience, when you visit our website or otherwise engage with us, we may use tools, including third-party tools, to collect and store data. Some of this information is collected through automated data collection and tracking technologies such as cookies, beacons, tags, and scripts which automatically collect and store information about your visit which includes, but may not be limited to, the following:

• The IP Address, domain name used, and geolocation;
• The type of browser and operating system used;
• The date and time of the website visit; and
• Information regarding your communications and interactions with our website.

The information automatically collected will depend upon your personal browser and device settings. Should you choose to disable cookies, JavaScript and/or tracking technologies, please note that doing so may negatively impact your experience using our website, as some features may not work properly.

The information that we automatically collect and/or store is used to improve our content and web services, troubleshoot, identify, and reduce fraudulent activity, and to help us understand how people are using our website. This information is gathered for website statistics used to analyze and manage our website. By visiting our website or otherwise engaging with us, you consent to the collection, use, and storage of the information automatically collected.

No, OpticsPlanet does not sell, rent, release, disclose, disseminate, make available, transfer, or otherwise communicate orally, in writing, or by electronic or other means, your personal information to another business or a third party for monetary or other valuable consideration.

Under the following circumstances, and as permitted by law, we may be required to share your personal information:

• OpticsPlanet provides information as needed to satisfy any legal obligations, including responding to any subpoenas, court orders, legal process, enforceable governmental requests, legal claims or to comply with any applicable laws or regulations. OpticsPlanet reserves the right to share your personal information to exercise any legal rights or to defend against any legal claims.
• OpticsPlanet shares information as may be required to further law enforcement investigations, to prevent illegal activity and to assist in taking action against illegal activity.
• OpticsPlanet shares information, as permitted by law, to preserve the reputation and integrity of OpticsPlanet, to prevent any harm to rights or property of our customers or OpticsPlanet and to address any issues arising out of or related to fraud.
• If OpticsPlanet is acquired by or merges with any other company or entity, your personal information may be transferred to any parent companies, subsidiaries, affiliates or successors.
• OpticsPlanet may share information to address security, technical or customer service issues or enforce any policies or terms and conditions of our websites or transactions.
• OpticsPlanet may provide your information to our trusted service providers who work under confidentiality and non-disclosure agreements or assist with our business operations. Such companies may support our effective and innovative marketing techniques or aid in services necessary for fulfillment or completion of orders. These service providers have agreed not to retain, use or disclose your information for any purpose other than the specific purpose of performing the services specified in their agreement with OpticsPlanet.
• OpticsPlanet may share information as needed for the processing, shipping, tracking and fulfillment of any orders, as well as to collect fees and resolve any payment issues.
• OpticsPlanet may use personal information to provide you with important marketing or promotional notices and to improve our marketing efforts or website design.

OpticsPlanet maintains a private customer database for its own company use and marketing efforts. 

If you do not wish to receive our newsletters or if you want to remove information from the database, you may request the deletion of your address via the removal instructions available in the newsletter, or by filling out the "Delete my Personal Information" webform under the Privacy Policy tab, or email your request to privacy@OpticsPlanet.com requesting that your personal information be deleted. OpticsPlanet will not discriminate against you in any way for making this request or exercising any applicable right.

By visiting our website, doing business with OpticsPlanet, and/or otherwise engaging with OpticsPlanet, you give consent to the implementation of OpticsPlanet’s policies. By denying access to any required personal information for the completion or verification of a transaction, participation in live chat, forums, testimonials, reviews, feedback forms, or other information required to communicate with OpticsPlanet, you surrender the ability to transact with OpticsPlanet.

We send security text messages based on the situation and your preferences. Some messages are considered optional and some are necessary for you to ensure your account is secure.

You can opt out of security text messages by changing the default delivery method to Email in My Account -> Security Settings.

You can also remove the phone number from our records from Your Account Settings to prevent us from using your phone as a backup method for security messages delivery.

Should you no longer wish to receive promotional text messages from OpticsPlanet, please reply to any OpticsPlanet promotional text message with STOP.

OpticsPlanet takes necessary measures to safeguard your credit data and ensure that it is only shared with authorized persons and/or entities. By way of example and not limitation, we store credit card information using secure tokens and we do not store full credit card numbers. OpticsPlanet reserves the right to exchange individual credit data and credit experience as any other company or organization may do in the ordinary course of business. Exchanging information may be necessary for payment processing, verification purposes, and fraud prevention, etc. This policy protects the order process, promotes individual responsibility, and protects consumers.

In order to ensure the safe transmission of your personal information during the ordering process, OpticsPlanet makes certain that our ordering process is up-to-date, secure, and capable of protecting your personal information.

OpticsPlanet does not sell, rent, release, disclose, disseminate, make available, transfer, or otherwise communicate orally, in writing, or by electronic or other means, your personal information to another business or a third party for monetary or other valuable consideration. Therefore, there is no need for an Opt Out function under applicable state laws.

We do, however, provide you with the opportunity to satisfy your Right to Know and Right to Delete the personal information collected, used, and stored by OpticsPlanet. Simply click on the contact form on our homepage and fill out the "Request my Personal Information" and/or "Delete my Personal Information" webform under the Privacy Policy tab or email us at privacy@opticsplanet.com requesting that your personal information be provided or deleted. OpticsPlanet will not discriminate against you in any way for making a request or exercising any applicable right.

If you live in a state where you have a Right to Know you may request personal information that OpticsPlanet has maintained that is specific to you. Simply go to the Contact form on our homepage and fill out the "Request my Personal Information" webform under the Privacy Policy tab or email your request to privacy@opticsplanet.com. OpticsPlanet will not discriminate against you in any way for making this request or exercising any applicable right.

If you live in a state with a Right to Delete, you may have a right to request a deletion of your personal information. Simply go to the Contact form from our homepage and fill out the "Delete my Personal Information" webform under the Privacy Policy tab or email your request to privacy@opticsplanet.com requesting that your personal information be deleted. OpticsPlanet will not discriminate against you in any way for making this request or exercising any applicable right.

Under certain circumstances, we will not be able to comply with your request to delete your personal information immediately, or at all, for the following reasons:

• It is not a qualified request because there is no applicable law or regulation requiring or allowing for the deletion of the information that you have provided;
• OpticsPlanet needs to maintain the information in order to complete the transaction for which the personal information was collected;
• OpticsPlanet must maintain the information to provide a good or service you requested;
• The information is necessary for OpticsPlanet's ongoing business relationship with you;
• The information is needed for OpticsPlanet to otherwise perform the agreement between you and OpticsPlanet;
• OpticsPlanet must retain the information to satisfy a legal or regulatory obligation;
• OpticsPlanet requires the information to detect security incidents, protect against malicious, deceptive, fraudulent, or illegal activity;
• OpticsPlanet needs the information to prosecute those responsible for unlawful activity or to otherwise respond to legal claims, actions or activities;
• OpticsPlanet must maintain the information in order to debug and repair errors that impair existing intended functionality; or
• OpticsPlanet solely uses the information internally for lawful and compatible purposes within the business relationship and context for which you provided it to OpticsPlanet.

OpticsPlanet does not knowingly sell products to children or collect personal information from any person under the age of 18 years old. To the extent personal information about a minor is provided by a parent or guardian, OpticsPlanet does not sell, rent, release, disclose, disseminate, make available, transfer, or otherwise communicate orally, in writing, or by electronic or other means, that personal information to another business or a third party for monetary or other valuable consideration.

When you visit OpticsPlanet, we may receive information about your visit automatically through data collection tools and methodologies used in the ordinary course of business. These tools enhance the quality of our service and provide you with a user-friendly experience. Please refer to the "What Personal Information Do You Collect" for further information regarding information that we automatically collect.

We may, from time to time, provide links to affiliate or third-party (collectively, “Other Parties”) sites or services outside of the OpticsPlanet site. In certain situations, OpticsPlanet may not have any affiliation with these Other Parties, while in other situations OpticsPlanet may have an affiliation or act as an affiliate marketer by earning a commission from sales generated through referrals to the Other Parties’ sites or services.  Nevertheless, this Privacy Policy only applies to the personal information we collect through the OpticsPlanet site.

Other Parties may independently collect and solicit information about you and affect your data preferences when you access their sites or services. Any personal data you provide to Other Parties is not covered by this Privacy Policy. These Other Parties may have their own policies and practices regarding data, and we encourage you to carefully read and familiarize yourself with their policies and terms of use before you submit any personal information to them. We do not endorse, control, or accept any responsibility for the personal information collected and stored by Other Parties or their content or privacy practices. 

Please see the following privacy policies for information about checkout options: Pay Pal.

OpticsPlanet does provide referrals to its affiliate, USIQ, Inc., for volume, resale, institutional, government, and other sales purposes. In such cases, USIQ, Inc.'s privacy policy applies.

OpticsPlanet reserves the right to change this privacy policy as needed. Please check back with us for any updates.

Please refer to our main Policy Page for more information on our Customer Service Policies and Procedures.

OpticsPlanet updated this policy on 8/25/2023.