Parly for Sports
Fan Engagement via Conversational AI
Through Parly, sports brands can provide each fan with a personal tailor-made fan experience.
Connect to your fans, directly.
Through multi-channel conversational AI, sports brands have the opportunity to enhance fan engagement by delivering digital and audio content in the form of regular updates.
Content is made available on demand across social channels including twitter and facebook as well as smart speaker devices Alexa and Google. Fans can access updates wherever and whenever they want by requesting their desired content over their preferred channel.
Multi-channel Fan Experience
Sports brands now have the opportunity to chat and provide updates to their fans 24x7 in multiple languages on-season or off season. 80% of people are on their phones while watching sports.
By introducing Parly, sports brands are where their fans are and can unlock the full potential of Parly’s conversational AI capabilities and discover new fan insights, increase ticket and merchandise sales and improve fan engagement.
Put fans first by providing great quality content and information in line with the way the modern supporter wants it – on demand.
Fan Services, where and when it matters.
League News.
Fans can engage with their sports leagues updates at anytime, anywhere on multiple channels including fixtures, results, pre-match and post-match reports via text, podcast or video clip. Allow fans catch up on what’s happening with all the teams in their favourite sport.
Competitions & Trivia Quizzes
For further fan engagement Parly has the capability to support competitions and quizzes. These can be used to test the fans knowledge of their sport and team and allow fans to compete with each other at any time. On match day a leader board can be displayed for the competition and prizes awarded accordingly.
Match/Team News
Provide match reports, team updates, team lineup, player interviews, top stories and all the latest news daily/ weekly on fans favourite teams. Issue near-live-highlights on match events including scores, fouls, wides, near misses and back them up with the appropriate rich content for the fans.
Marketing.
Sports brands marketing teams can use Parly to collect valuable information about the fans, their team, interests, preferences, age group, gender etc.
This information can be used for segmentation when sending out marketing messages and offers including merchandise, tickets etc. Sports fans continue to buy more and more sports merchandise and memorabilia at astonishing rates. According to Forbes, the global market is worth a staggering $370 billion.
As life has increasingly become a digital experience, so is sports memorabilia. For example, sports brands can offer digital player tokens which can be traded amongst fans.
Parly, a Member of your Team
Powered by machine learning AI.
Parly accurately interprets customers talking in natural language.
Learns just like a member of your team.
Parly, Minimum Deployment Effort
Parly gets better every day.
Easy to deploy: No need to add or take away anything.
Integration into your existing environment is easy
Game Mechanics in the Customer Journey
Parly has introduced gamification in the customer/agent journey, transparently driving customer engagement through positive interactions and measurement of customer feedback.
With Agent success driven by
Positive Customer Feedback
Positive Team Lead Feedback
Internal Competition & Speculation
Engagement results in increasing CSAT and NPS. Everyone Wins.
Parly, A Complete Communications Journey
Parly manages customer journeys from start to finish, in any channel and any language within the higher education domain.
Parly Assist
Parly Assist delivers outstanding, natural responses to customer interactions of all types, in whichever channel your customers want to use. It automatically learns over time to become a domain expert, and continually improves the responses it delivers. Parly integrates with the organisations third party platforms for end to end business needs.
Parly Engage
Parly Engage is an integrated platform that delivers live interactions from every channel to agents within a single UI, while integrating with enterprise systems for simplified end to end execution.
Domain experts are no longer limited to responding on a single channel, but can instead deliver great experiences to all.