South Korea researcher covering the agriculture, consumer goods and FMCG, retail and trade sector as well as all things internet, including e-commerce. Since joining Statista she has focused on the main retail channels and important players in each industry, as well as current societal trends that influence consumer behavior. Because of the close connection of retail, consumer goods and e-commerce due to digitalization, internet trends are of special interest to her.
Research expert
Nina Jobst
Research expert covering South Korea
Latest publishings
- Internet Most used search engines in South Korea 2023, by MAU share
- Consumer Goods & FMCG Most popular K-beauty YouTubers 2025, by subscription
- Internet Most accessed websites South Korea 2024
- Consumer Goods & FMCG Revenue of the South Korean beauty and personal care market 2018-2029
- Food & Nutrition Daily per capita energy intake South Korea 2014-2023, by gender
- E-commerce in South Korea - Statistics & Facts
E-Commerce - Cyberbullying in South Korea - statistics & facts
Cyber Crime & Security - Webtoon industry in South Korea - statistics & facts
Internet - Popularity of South Korean beauty products worldwide - Statistics & Facts
Consumer Goods & FMCG - Skin care market in South Korea - statistics and facts
Cosmetics & Personal Care
statistics
Leading search engines in South Korea in 2023, by share of monthly active users Most popular beauty YouTubers in South Korea as of January 2025, by number of subscribers (in millions) Websites with the highest reach on PC in South Korea as of November 2024 Revenue of the beauty and personal care market in South Korea from 2018 to 2024 with forecasts up until 2029 (in billion U.S. dollars) Average energy intake per person per day in South Korea from 2014 to 2023, by gender (in kilocalories)
Topics
Statistics and facts on e-commerce in South Korea Statistics and facts on cyber violence in South Korea Statistics and facts on the webtoon industry in South Korea Statistics and facts about the popularity of South Korean beauty products worldwide Statistics and facts about skin care market in South Korea
About
Nina Jobst
Research expert covering South Korea
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