This statistic displays the results of an online survey regarding influencer marketing. In May 2019 it was found that 44 percent of respondents had already (learned about and subsequently) purchased a product because of a social media influencer.
Have you ever (learned about and subsequently) purchased a product because of a social media influencer?
American internet users who have used social networking within the past two weeks, respondents who have purchased a product because of a social media influencer
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Statista. (January 16, 2020). Have you ever (learned about and subsequently) purchased a product because of a social media influencer? [Graph]. In Statista. Retrieved January 23, 2025, from https://www.statista.com/forecasts/1088821/purchase-motivated-by-social-media-influencer-in-the-us?__sso_cookie_checker=failed
Statista. "Have you ever (learned about and subsequently) purchased a product because of a social media influencer?." Chart. January 16, 2020. Statista. Accessed January 23, 2025. https://www.statista.com/forecasts/1088821/purchase-motivated-by-social-media-influencer-in-the-us?__sso_cookie_checker=failed
Statista. (2020). Have you ever (learned about and subsequently) purchased a product because of a social media influencer?. Statista. Statista Inc.. Accessed: January 23, 2025. https://www.statista.com/forecasts/1088821/purchase-motivated-by-social-media-influencer-in-the-us?__sso_cookie_checker=failed
Statista. "Have You Ever (Learned about and Subsequently) Purchased a Product Because of a Social Media Influencer?." Statista, Statista Inc., 16 Jan 2020, https://www.statista.com/forecasts/1088821/purchase-motivated-by-social-media-influencer-in-the-us?__sso_cookie_checker=failed
Statista, Have you ever (learned about and subsequently) purchased a product because of a social media influencer? Statista, https://www.statista.com/forecasts/1088821/purchase-motivated-by-social-media-influencer-in-the-us?__sso_cookie_checker=failed (last visited January 23, 2025)
Have you ever (learned about and subsequently) purchased a product because of a social media influencer? [Graph], Statista, January 16, 2020. [Online]. Available: https://www.statista.com/forecasts/1088821/purchase-motivated-by-social-media-influencer-in-the-us?__sso_cookie_checker=failed
