Drivers of TV subscription payments in Australia 2023

Published by
Umair Bashir,
Feb 13, 2024
When asked about "Drivers of TV subscription payments", most Australian respondents pick "To access lots of channels" as an answer. 48 percent did so in our online survey in 2023.
Find this and more survey data on drivers of TV subscription payments in our Consumer Insights tool. Filter by countless demographics, drill down to your own, hand-tailored target audience, and compare results across countries worldwide.

Drivers of TV subscription payments in Australia as of December 2023

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Number of respondents

885 respondents

Age group

18-64 years

Special properties

respondents who pay for a TV subscription (Media & digital media, Video games)

Supplementary notes

Multiple answers were possible.

During the survey, the question was phrased as follows: "Why do you pay for a TV subscription (cable/satellite)?"

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Overview

7

Channels

5

Pay TV

4

IPTV

5

TV advertising

5

Consumer behavior

7

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