Balenciaga brand profile in the UK 2023

How high is the brand awareness of Balenciaga in the UK?
When it comes to luxury fashion users, brand awareness of Balenciaga is at 70 percent in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.

How popular is Balenciaga in the UK?
In total, 22 percent of UK luxury fashion users say they like Balenciaga. However, in actuality, among the 70 percent of UK respondents who know Balenciaga, 31 percent of people like the brand.

What is the usage share of Balenciaga in the UK?
All in all, 13 percent of luxury fashion users in the UK use Balenciaga. That means, of the 70 percent who know the brand, 19 percent use them.

How loyal are the owners of Balenciaga?
Around 6 percent of luxury fashion users in the UK say they are likely to use Balenciaga again. Set in relation to the 13 percent usage share of the brand, this means that 46 percent of their owners show loyalty to the brand.

What's the buzz around Balenciaga in the UK?
In November 2023, about 17 percent of UK luxury fashion users had heard about Balenciaga in the media, on social media, or in advertising over the past three months. Of the 70 percent who know the brand, that's 24 percent, meaning at the time of the survey there's some buzz around Balenciaga in the UK.

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