In Germany, Generation Z respondents state that they have difficulty distinguishing advertising from content more often than the general population. Gen Z is also more likely than the general population to buy products because celebrities or influencers have advertised them. This is according to the Statista Consumer Insights Global survey 2023.
Attitudes to online advertising by Gen Z in Germany in 2023
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Statista. (May 16, 2023). Attitudes to online advertising by Gen Z in Germany in 2023 [Graph]. In Statista. Retrieved January 08, 2025, from https://www.statista.com/forecasts/1384779/gen-z-attitudes-to-online-advertising-germany
Statista. "Attitudes to online advertising by Gen Z in Germany in 2023." Chart. May 16, 2023. Statista. Accessed January 08, 2025. https://www.statista.com/forecasts/1384779/gen-z-attitudes-to-online-advertising-germany
Statista. (2023). Attitudes to online advertising by Gen Z in Germany in 2023. Statista. Statista Inc.. Accessed: January 08, 2025. https://www.statista.com/forecasts/1384779/gen-z-attitudes-to-online-advertising-germany
Statista. "Attitudes to Online Advertising by Gen Z in Germany in 2023." Statista, Statista Inc., 16 May 2023, https://www.statista.com/forecasts/1384779/gen-z-attitudes-to-online-advertising-germany
Statista, Attitudes to online advertising by Gen Z in Germany in 2023 Statista, https://www.statista.com/forecasts/1384779/gen-z-attitudes-to-online-advertising-germany (last visited January 08, 2025)
Attitudes to online advertising by Gen Z in Germany in 2023 [Graph], Statista, May 16, 2023. [Online]. Available: https://www.statista.com/forecasts/1384779/gen-z-attitudes-to-online-advertising-germany
