Latin America: e-commerce share by country 2024

In 2024, Brazil held approximately 29 percent of the e-commerce market in Latin America and the Caribbean, closely followed by Mexico with over 26 percent. Throughout the year, various economies in the region were poised to increase their market share, with Brazil and Mexico exhibiting the most substantial growth in online sales.

The largest market has a foreign leader

In 2023, Latin America saw its largest e-commerce economy thrive. That year, online shopping in Brazil generated nearly 186 billion Brazilian reals in revenue. Competition among online retailers for Brazilian shoppers is fierce, but Mercado Libre (Mercado Livre in Brazil), founded in Argentina, remains at the forefront. In February 2024 alone, this marketplace attracted close to 321 million shoppers to its platform, surpassing its closest rival, Amazon Brasil, by 11 percent.

Mobile commerce: a game-changer

Mobile devices have played a pivotal role in democratizing internet access and online purchasing in Latin America. By the end of 2023, mobile retail e-commerce sales in the region reached approximately 87 billion U.S. dollars, tripling the 2019 figures before the COVID-19 pandemic. Brazil emerged as the regional leader in m-commerce revenue, with sales amounting to about 30 billion in 2022, and showed the highest mobile participation over total online retail sales.

Distribution of the e-commerce market in Latin America and the Caribbean in 2024, by country

Characteristic	Share of e-commerce market
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Supplementary notes

eCommerce, short for electronic commerce, refers to the sale of physical goods via a digital channel to a private end consumer (B2C). This definition encompasses purchases via desktop computers (including notebooks and laptops) as well as purchases via mobile devices (e.g., smartphones and tablets) through a website or mobile application. The eCommerce market includes businesses that operate solely online, as well as those that have a physical presence but also sell products or services online. Revenues include VAT. The market only displays B2C revenues and users for the above-mentioned markets, hence C2C, B2B, and reCommerce are not included.

Figures calculated by Statista based on the source's data.
The source does not provide data on Venezuela.
Figures have been rounded.

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