Digital advertising touchpoints in China 2024

Published by
Umair Bashir,
Jan 30, 2025
"Social media websites and apps" and "Search engines" are the top two answers among Chinese consumers in our survey on the subject of "Digital advertising touchpoints".
The survey was conducted online among 24,015 respondents in China, in 2024.

Digital advertising touchpoints in China as of December 2024

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Number of respondents

24,015 respondents

Age group

18-64 years

Supplementary notes

Multiple answers were possible.

During the survey, the question was phrased as follows: "Where have you come across digital advertisements in the past 4 weeks?"

If you need more information, you can have a look at the Consumer Insights Methodology.

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